
Master human centered design (HCD), a people centered approach that emphasizes empathize, putting them first, solving the right problem, and iterating through redesign.
Compare good and bad ux using everyday examples like left and right ketchup bottles, car controls, and news sites to reveal intuitive layouts and the dangers of overengineered digital interfaces.
Explore the four main ux fields—ux writer, ux researchers, product design, and ui/ux design—and how they improve understanding, usability, and the user experience across physical and digital products.
Design thinking and ux design principles guide iterative development from empathizing with users to prototyping and testing, using personas and user journey maps to create mvps.
Explore UX principles such as accessibility, hierarchy, clarity, and simplicity to create usable, intuitive, and consistent designs that center users and enhance comfort.
Explore UX laws rooted in Gestalt principles, including the aesthetic usability effect, choice overload, chunking, cognitive bias, and cognitive load, and apply them in your design process.
Explore ten UX heuristics that boost usability, including system status feedback, real-world mapping, error prevention, recognition over recall, flexibility, minimalist design, and help and documentation for a more intuitive UI.
Explore quantitative and qualitative UX research, using surveys and interviews, open-ended and closed-ended questions, and how charts and themes shape product insights.
Brainstorm freely to generate MVP-focused ideas, then build personas with pain points and motivations, and map user journeys to identify opportunities and design solutions.
Explore how colors drive function and user attention in UI/UX, balancing accessibility and consistency with primary, secondary, and tertiary schemes, and mastering analogous, monochromatic, complementary, and triadic palettes.
Explore sketching, wireframing, and prototyping, with low to high fidelity, placeholders vs real content, and how teams test, refine, and hand off prototypes in Figma.
Analyze a hotel website from a UI/UX perspective, focusing on readability and layout. Suggest improvements to booking flow, calls to action, imagery storytelling, and responsive navigation.
Design an app feature from sketches to wireframes and prototypes in Figma. Build a music explorer that surfaces out-of-sphere tracks by genre, culture, era, or wild card, with user testing.
Build a strong foundation in UI/UX principles that are human-centered. Embrace continuous improvement through observation and experimentation to enhance workflow, and engage with the Q and A forum.
Are you interested in UI/UX design but not sure where to start?
This beginner-friendly course gives you a complete, practical introduction to the principles that drive effective digital design. Whether you want to create user-friendly apps, improve websites, or begin a career in UX/UI, this course will help you think and design like a professional.
You’ll begin by understanding what User Experience really is, why human-centered design matters, and what separates good UX from bad UX. Through real examples and simple frameworks, you’ll explore the fundamentals of research, ideation, personas, and the iterative design process.
Next, you’ll dive into UI basics - color, hierarchy, layout, and structure, before learning how to sketch, wireframe, and prototype using tools like Figma. You’ll discover how designers translate ideas into functional screens and how to hand off designs so they can be built by developers.
Finally, you’ll apply everything you’ve learned in a set of fun, hands-on projects: analyzing a website, designing an object from a UX perspective, and crafting a mini marketing campaign to bring your ideas to life.
By the end, you’ll have a solid understanding of the fundamentals of UI/UX and the confidence to take your first steps into the world of design.
After taking this course, you will be able to:
Understand and explain fundamental UX principles and design processes
Evaluate digital interfaces and spot usability issues with confidence
Conduct basic user research and create personas and customer insights
Apply UX laws, best practices, and human-centered approaches to your designs
Build clean UI layouts using proper color, typography, spacing, and alignment
Create sketches, wireframes, and clickable prototypes using Figma
Present your design ideas visually and verbally in a clear, structured way
Analyze websites and redesign elements based on UX reasoning
Solve design problems through iterative thinking and structured workflows
Complete practical UX/UI mini-projects suitable for an entry-level portfolio