Pricing Strategies for Product Sales - Go to Market
What you'll learn
- Understand the significance of pricing decisions in product sales.
- Analyze market dynamics to determine optimal pricing strategies.
- Identify cost components and apply break-even analysis in pricing decisions.
- Implement value-based pricing strategies based on customer perceptions.
- Utilize psychological pricing tactics to influence consumer behavior.
- Implement dynamic pricing strategies for real-time adjustments.
- Develop promotional pricing strategies to drive sales and customer engagement.
- Evaluate the effectiveness of pricing strategies using relevant metrics.
- Apply bundling and package pricing strategies to maximize revenue.
- Adapt pricing strategies to changing market conditions for sustained growth.
Requirements
- Basic skills and Ideas of Pricing Strategy and Product Sales !
Description
Pricing Strategies for Product Sales - Go to Market
Discover the art and science behind effective Pricing Strategies for Product Sales in this comprehensive course designed to elevate your understanding of pricing dynamics and boost your sales performance. Delving into eight modules, you will embark on a journey through market analysis, cost assessment, and value proposition identification to craft pricing strategies that resonate with target customers. Explore the intricacies of psychological pricing tactics, dynamic pricing adjustments, and promotional strategies to optimize revenue streams and drive sustainable growth. With practical insights and real-world examples, this course equips you with the knowledge and tools to make informed pricing decisions that yield tangible results in today's competitive market landscape.
Whether you're a seasoned entrepreneur, marketing professional, or aspiring business owner, this course empowers you to navigate the complexities of pricing with confidence and precision. From understanding consumer behavior to leveraging cutting-edge pricing technologies, you'll gain the skills needed to develop, implement, and refine pricing strategies that align with your business objectives. Join us on this transformative learning journey and unlock the keys to unlocking untapped potential in your product sales endeavors.
In this master course, I would like to teach the 8 major topics:
Module 1: Introduction to Pricing Strategies
Module 2: Market Analysis for Pricing
Module 3: Cost Analysis and Pricing
Module 4: Value-Based Pricing
Module 5: Psychological Pricing Tactics
Module 6: Dynamic Pricing Strategies
Module 7: Promotional Pricing Strategies
Module 8: Pricing Strategy Implementation and Optimization
Enroll now and learn today !
Who this course is for:
- All UG and PG Business, General Management, Marketing & Entrepreneurship Students
- Interested students to learn about the concepts of Pricing Strategies for Product Sales - Go to Market
Instructor
- 4.3 Instructor Rating
- 60,190 Reviews
- 618,019 Students
- 340 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 615,000 students from 214 countries & 48+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.14 million course enrollments, with 12,430,007 minutes taught Including UFB Courses (Upto May' 2025).
[3] Offered a diverse array of 340 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.