Pricing and Monetization strategies for IT Product Managers

If you're a Startup leader or Product Manager looking to learn how to price your product effectively, you're in the right place. Sometimes it is hard to understand how to price our products, what factors should we consider to base the price on, how to choose the right monetization model. Should we price low to get the maximum market share or price high to establish a premium brand  image?  How can we make sure that our pricing model suits our target customers? What if your product doesn't meet your sales expectation after the launch, should you cut the price?. This course is designed to equip you with the knowledge and skills to effectively monetize your products and make strategic pricing decisions that drive long-term business success. During this course, we will examine crucial pitfalls to evade, along with tactics that will maximize the revenue of your product. Alongside mastering pricing strategies, you'll gain insights into valuable practices, tactical approaches and pricing maneuvers employed by leading companies.

The topics covered in this course:

• Customer's Willingness to Pay (WTP)

• Monetization models

• Main principles of Product configurations for different customer segments

• Bundling

• Go-to-Market strategies

• Long-term and short-term Product monetization strategies and tactics

• Price reductions and price wars