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公關媒體操作術 - 記者會操作(繁體中文)

不管是什麼品牌都會需要在某些時候舉辦記者會,讓 Winner 老師告訴你舉辦一場記者會應該注意什麼!
Rating: 3.5 out of 53.5 (3 ratings)
151 students
Created by 慕課 癮科技, 王蜜穜 Wang
Last updated 10/2015
Traditional Chinese

What you'll learn

  • 設定舉辦記者會的目的與原因
  • 從場地到人員規劃記者會的所有活動流程
  • 詳細模擬在記者會上的所有的活動與應對

Requirements

  • 對於記者會有一定的認知
  • 大致上知道新聞稿如何撰寫

Description

我們常可以看到各式廠牌舉辦記者會,例如「新品發表會」或是宣布「跨界聯盟合作」,場面都相當盛大,不但有許多業界大咖到場,也有許多媒體爭相到場採訪。

但你們有想過為什什麼要辦記者會嗎?難道只是簡單地宣佈消息讓媒體們知道嗎?還是應該要在記者會當中向媒體以及大眾們傳達什麼樣的訊息呢?那又應該要如何把握記者會短短的時間當中,確實傳達出訊息呢?

這些技巧與手段都是舉辦記者會的人應該要注意的事情,只要能夠明確遵守這些規則的人就能夠舉辦一場令記者朋友與廠商都滿意的記者會!

Who this course is for:

  • 產品或品牌的所有公關人員
  • 準備舉辦記者會的品牌或是廠商

Instructors

慕課 癮科技
線上課程製作與行銷專家
慕課 癮科技
  • 4.2 Instructor Rating
  • 1,910 Reviews
  • 10,975 Students
  • 45 Courses

慕課為線上教育品牌,致力推廣線上學習,不論從GA分析到Facebook廣告投放,還是搜尋引擎最佳化,希望讓每個人的學習不受阻礙。

從前端程式設計到後端程式撰寫,都是慕課想要的努力範圍,想要了解更多慕課的內容,有更多的詳情歡迎與我們聯絡。

王蜜穜 Wang
媒體公關
王蜜穜 Wang
  • 3.7 Instructor Rating
  • 8 Reviews
  • 181 Students
  • 3 Courses

媒體經歷 :

時間軸科技 _ 媒體公關發言人

滾石唱片 _ 陳威全唱片統籌經紀人

淘寶台灣館_媒體公關發言人

柏泓媒體集團_數位行銷經理

台灣人物誌_ 專題記者

專長 :

新聞觀察,記者會規劃,新聞議題操作,

專業活動司儀,新聞稿撰寫,唱片統籌

顧問:

政大廣電所,雲科,中山,中科大,

笛飛兒EQ教育機構,淘寶大學(青創會)

東吳,東海,政大,台科大,中國科大

金門縣政府,日本沖繩振興公社



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