Presentation Skills: Video Presentation Skills for Marketers

How “passionate” are you about your product or service? Have you really discovered all the great aspects of your product that will “push the buttons” of your customers? Here are the tips and tricks you need to know to ensure that your positive feelings about your company, product and service come across on your videos. It has a exercise for you to try that will be revealing!

Many people who are inexperienced in video presentation feel uncomfortable looking into a camera lens, and even a slight discomfort can come across on the video. For people who are naturally a bit shy or feel it’s wrong to have an “ego”, we give our top advice so you will “love that lens” including affirmation statements that many have found useful.

You never get a second chance to make a first impression, and as well as your personality, the script ALSO has to hit home on first hearing. Even though you are very familiar with every word, your potential customers are hearing it for the first time, so here’s how to give it all real emphasis.

Nobody buys from somebody that they don’t trust, and that’s why, even though you are “giving a performance” in from of the camera, your true natural personality should shine through. If it sounds like you are just reading a pre-prepared script from a teleprompter or from a well – memorized script, you’re not going to come across as “natural” at all. Yet if you ad-lib, you may well miss out facts or just mess up. Here’s how to tackle the problem using a little known “hybrid” technique used by broadcasters.

Do you have a good idea how people perceive you? Not people who know you well, but for complete strangers who meet you for the first time? When you pop up on a video screen, it’s not just your information and sales message your viewers are evaluating, but the look on your face, your dress sense, your haircut and even if you have visible tattoos or body jewellery. We explore how distractions can take the potential buyer off-message, and not just by how you come across but by on-screen captions and graphics as well.

You wouldn’t think we’d have a whole video on this subject, but when we launched the sister course to this one, “Confidence On Camera”, so many students asked this specific question. We explain about distractions when you’re in specific shot sizes and how important any gestures are to you in a natural communication situation. Discover the camera setting that you need to disable if you like to move your hands around too much!

Do you know exactly the people who you’re selling to? Of course, you don’t exactly, but you will know the TYPE of person who would be interested in your products and services, and they would be intrigued to see what you have to offer. But how can you keep a whole group of people in mind when you’re talking to the camera lens? We also discuss “success visualization” and confidence issues with some excellent tips.

Who was it that said “Give me an hour to chop down a tree and I’ll spend 59 minutes sharpening the axe?” But it’s true – preparation is essential, and this is the first of the chapters that go into what you need to do BEFORE you push the camera “record button”. Here we discuss structure and more on targeting your ideal customer.

How can you get your video presentation to be understood and remembered? These are surely the two key things you need to happen. If neither of these things are addressed in your preparation, a potential customer is just not going to take action and buy! Can pictures, charts and graphs help? It depends!

Here we discuss the quandary between ad-libbing the benefits and features, sounding natural, but at the same time running the risk of missing information or flubbing and leaving gaps, and by investing in a teleprompter system, but being aware of the system’s pitfalls.

Is your structure absolutely right? We discuss well-proven structure templates, including “Problem” – “Solution” – “Call to Action”….R.A.D.A.R…..and “Past, “Present” and “Future”, and you can discover which type would be most effective for your own sales and marketing video.

If you’ve written out your script word-for-word here’s how to check it for clarity and comprehension and to time it. Here’s how to get to get genuine feedback on your structure and content before you record it!

In the final video that tackles preparation, we look at the reasons WHY people are watching your video. Understanding this will help you enormously in getting your stance aligned read for the recording. “WIIFM” is explored and you need to answer this question to reap the maximum benefits.

Katy explains how to improve the way you look so that subconsciously the viewer will relate to you more. Here are plenty of practical tips on make-up, hair and the choice of clothing so you’ll look your best in front of the video camera.

We could have called this video “8 ways that will let your viewers believe that you don’t know your subject – or are dishonest” – but that title was just a little too long! We think this will be a revealing list to you. “Home truths” are never comfortable in the telling, but may be invaluable to you when it comes to producing a winning sales video.

Still got that nervous feeling before the camera rolls? Here’s why it’s only natural to feel that way, but common-sense reasoning in the way we suggest will help you to actually look forward to presenting.

If you need any further boosts to your confidence, we have ten of the very best tips from world experts for you here. Here’s how to get “into the zone” and stay there when you’re presenting to video camera.

Top TV presenters and stage actors don’t just tip up to the studio or theatre and “turn on” the personality. A good half hour before a live broadcast or performance there are often a range of stretches, flexible moves and mind-relaxing exercises that are done to help focus the mind. Don’t laugh – these things can make all the difference you giving an OK presentation to an incredible one.

Here are some pointers to ensure that what you are saying is in a style that will target your potential customers. What names, acronyms or jargon will they know already? What may be new to them?

You may look wonderful and have a great presentation structure, but does your voice let you down? Obviously, here at VoiceoverMasterclass, we have many courses to deal with this in much more detail, but here is a sort of “Greatest Hits” of techniques you can employ to give your voice quality a boost!

There’s an old showbusiness slogan “Always leave them wanting more” and it’s also true for sales and marketing videos. There’s no point dragging out a video if you’re just repeating the same points. If a viewer clicks off a video before it’s finished, they are far more likely NOT to buy the product or service. Less can be much more, if you know what you’re doing.

To give first impression, surely a flashy set of expensive-looking opening titles and graphics is a great way to grab attention…right?

Short and sweet, this section is about shot framing. Why it matters, and what happens when it goes wrong!

None of all this matters if the viewer can’t hear you clearly. Here we go through the recording environment as well as the choice of microphones and where they go. So may people mess up and fall on the sound hurdle. Make sure it’s not you.

This is an explanation of an acting and performance technique which is the human form of tape-recording technology. Confused? Don’t worry; it’s a way of monitoring yourself so that you’ll know immediately when you haven’t said something right. This is so useful to know to save re-recording later.

Before uploading to YouTube or your own platform, isn’t it worth checking every element? If you need to learn more about what can be done to improve footage we do have video production courses available, but for now, this final video gives you the checklist to ensure that all the bases are covered.