Prepare For Your First Kickstarter Campaign Launch
What you'll learn
- Methods to gather potential backers with no budget
- Creating a landing page at a minimal cost
- Creating an automated email sequence to nurture ("warm up") your leads
- Using Facebook Ads to generate leads
- Reaching out to bloggers and journalists to get press for your project
- Using influencer marketing to connect with new audiences
- Creating a compelling Kickstarter project description
- Effectively launching and running your Kickstarter campaign
Requirements
- No prior experience is needed. Just a desire to learn and apply what you’ve learned.
Description
This course will help you to prepare for your first Kickstarter campaign launch effectively and with a minimal budget. This is the most up to date course about Kickstarter on Udemy.
At this moment Kickstarter has a 37.66% success rate, which means that the vast majority of crowdfunding campaigns fail to reach their funding goal. Why? Because most creators launch their projects without any preparation and hope that Kickstarter will do some magic.
That’s why the biggest and the most important part of this course is about the pre-launch which explains how to collect potential backers early in advance and get them excited about the upcoming launch.
By learning this you will prepare for your Kickstarter campaign effectively and launch it with a higher rate of success than those who launch without any preparation and hope for the best.
After completing this course you will be also able to apply this knowledge in other areas, such as launching new products, validating new business ideas, and reaching out to influential people.
How it all began?
I launched my first Kickstarter campaign 5 years ago because I wanted to raise money for my first book and since then I have become really excited about crowdfunding and Kickstarter. So I interviewed other creators of successful crowdfunding campaigns that raised from a few thousand dollars to a few million, participated in a few projects as a collaborator and finally decided to share all this knowledge and experience in the book “Your First Kickstarter Campaign: Step by Step Guide to Launching a Successful Crowdfunding Project” and in this video course.
If your goal is up to $10K USD
If you check Kickstarter statistics, you will find out that projects that raise up to 9999 USD form 67% of all successful Kickstarter campaigns. I believe that if your goal is within this range, there’s a big chance that you will be able to gather your crowd without spending a single dollar on marketing. There’s a dedicated section “Gather Your Crowd With No Budget” which covers different methods to collect leads that don’t cost you anything.
If your goal is between $100K and $1 million USD
If you want to raise hundreds of thousands or millions, you will have to spend around 25-30% of your goal on paid advertising. I interviewed an extremely talented Facebook geek who has helped eight Kickstarter campaigns to raise over a million dollars with the help of Facebook ads. There’s a dedicated section “Advanced Lead Generation and Nurturing Methods” for this which explains:
What the pre-launch funnel looks like,
How to create a landing page,
How to nurture your leads,
How to drive traffic to your landing page (or Kickstarter campaign) using Facebook ads
What conversion rates you can expect
Join this course now and I really look forward to seeing you on the other side!
Who this course is for:
- Those who want to launch their first project on Kickstarter
- Those who want validate their idea at a minimal cost
- Those who want to build a strong community of backers who will be their first client
- Those who want to get press and publicity for their project
- Those who launched a crowdfunding campaign before, but are not happy with the results
- Anyone else who is curious to learn more about how to prepare for a crowdfunding campaign
Course content
- Preview00:34
- Preview01:56
- 05:29Marketing
- 07:53Other differences
- 01:10Conclusion
Instructor
![Vilius Stanislovaitis](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.7 Instructor Rating
- 41 Reviews
- 161 Students
- 1 Course
I launched my first Kickstarter campaign 5 years ago because I wanted to raise money for my first book and since then I have become really passionate about crowdfunding and Kickstarter. I interviewed other creators of successful crowdfunding campaigns that raised from a few thousand dollars to a few million, participated in a few projects as a collaborator and finally decided to share all this knowledge and experience in my book “Your First Kickstarter Campaign: Step by Step Guide to Launching a Successful Crowdfunding Project” and in my video course.
There are many articles and courses that promise "six-figures", but my goal is to show you the reality. The reality is that 67% of all successful Kickstarter campaigns raise up to 9999 USD. I believe that if your goal is within this range, there’s a big chance that you will be able to gather your crowd without any budget. There’s a dedicated section in my course “Gather Your Crowd With No Budget” which covers different methods to collect leads that don’t cost you anything. If your goal is higher and you want to raise hundreds of thousands or millions, you will have to spend around 25-30% of your goal on paid advertising. There’s a dedicated section “Advanced Lead Generation and Nurturing Methods” which explains how to use paid methods (such as Facebook ads) to generate leads and turn them into backers.