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Pre-Sales & Sales Engineering 101
Rating: 4.5 out of 5(67 ratings)
1,091 students

Pre-Sales & Sales Engineering 101

For pre-sales and sales engineers to level up on discovery, prospecting, solutioning and demos. Bonus: Land a job.
Created bySanjeev NC
Last updated 2/2024
English
English [Auto],

What you'll learn

  • Understand the prospect's business problem so that you can recommend the right solutions
  • Learn how to showcase the value of your product (demo)
  • Learn how to solution for your prospect to make sure your product fits their environment
  • Learn how to successfully go-live (or launch) your product in the prospect's company
  • BONUS: Pre-Sales career paths. What after pre-sales?

Explore related topics

Course content

6 sections • 9 lectures • 36m total length

  • Course Introduction2:25

    Discover how a pre-sales engineer demonstrates product value to convert prospects into customers, conducts demos, handles troubleshooting, and collaborates with product, sales, and support teams.

Requirements

  • No experience required.

Description

Welcome to "Pre-Sales & Sales Engineering 101," a comprehensive Udemy course designed for aspiring sales engineers, early stage pre-sales consultants, and any one in a product company who interacts with customers every day.

This course will guide you through the entire lifecycle of a Sales Engineer/Pre-Sales Consultant starting with their day in life, understanding business problems, showcasing or demo-ing your product, solutioning, going live and finally landing a pre-sales role

Who This Course Is For:

  • Aspiring pre-sales engineers seeking to land a job as a pre-sales engineer or move internally within their company

  • Early stage pre-sales consultants and Sales Engineers looking to improve their product demonstration and general sales engineering skills.

  • Sales Engineering leaders looking to skill up their team members and hire more effectively

What You Will Learn:

Understanding The Business Problem:

  • The consequences of not fully grasping the business problem you're trying to solve.

  • Techniques for effective discovery and immersion into the problem space to ensure a solid foundation for solution development.

Showcasing Your Product:

  • Insights into why your product should not be the hero of the story, but rather how it fits into solving the business problem.

  • Step-by-step guidance on preparing and performing impactful product demos, including what makes a demo resonate with your audience.

  • Best practices for follow-up after a demo to maintain engagement and momentum.

Solutioning:

  • A deep dive into the concept of solutioning, including understanding workflows, configuring your product to meet business needs, and developing a compelling Proof of Concept.

  • Communication strategies to ensure alignment and buy-in across teams.

  • Detailed examination of the 'Go Live' phase, including stakeholder and project management essentials.

Landing a job:

  • Strategies for career advancement, including applying for new roles, meeting interview expectations, and navigating internal movements.

  • A comprehensive 'Day 0 Checklist' to prepare you for your next challenge with confidence.

Who this course is for:

  • Aspiring Sales Engineers/Pre-Sales/Product Consultants
  • Early Stage Sales Engineers/Pre-Sales/Product Consultants
  • Sales Engineer Managers

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