
Introduction to the faculty and the course
At the end of this lecture you will learn the following
•A case study of learning how to manage business successfully
At the end of this lecture you will learn the following
•What is a Business Unit?
At the end of this lecture you will learn the following
•What defines the success of a Business Unit?
At the end of this lecture you will learn the following
•What determines the success of a Business Unit?
At the end of this lecture you will learn the following
•How to get right people?
At the end of this lecture you will learn the following
•How to manage them to give their best?
At the end of this lecture you will learn the following
•How to develop them?
At the end of this lecture you will learn the following
•How to retain them?
At the end of this lecture you will learn the following
•Recap of What is a Winning Business Strategy
•How to formulate such a Winning Business Strategy
–Overview
At the end of this lecture you will learn the following
•How to formulate such a Winning Business Strategy
–Success Factor Analysis
–SWOT Analysis
•How to formulate such a Winning Business Strategy
–SWOT Analysis
At the end of this lecture you will learn the following
•How to formulate such a Winning Business Strategy
–Current Strategy Identification
At the end of this lecture you will learn the following
•How to formulate such a Winning Business Strategy
–Strategic Alternatives and Choice
At the end of this lecture you will learn the following
•How to formulate such a Winning Business Strategy
–Implementation Process
A real life example of a Business Strategy and Functional Plans from our Consulting Practice
At the end of this lecture you will learn the following
•Overview
At the end of this lecture you will learn the following
•How to decide your Overall Growth Strategy
At the end of this lecture you will learn the following
•How to implement your Overall Growth Strategy
–Market Penetration
At the end of this lecture you will learn the following
•How to implement your Overall Growth Strategies
At the end of this lecture you will learn the following
•How to optimize the Current Product Market Portfolio
At the end of this lecture you will learn the following
•How to decide Winning Product Market Strategy
At the end of this lecture you will learn the following
•What is involved in Marketing?
At the end of this lecture you will learn the following
•Making Portfolio Investment Strategy
At the end of this lecture you will learn the following
•Making Portfolio Investment Strategy
At the end of this lecture you will learn the following
•Making Portfolio Investment Strategy
At the end of this lecture you will learn the following
•Making Portfolio Investment Strategy
At the end of this lecture you will learn the following
Formulating Marketing Plans for Stars
What does a Marketing Plan look like?
How to set right objectives
At the end of this lecture you will learn the following
Formulating Marketing Plans for Stars
•How to analyze Market Structure & Competition
At the end of this lecture you will learn the following
Formulating Marketing Plans for Stars
–How to formulate Overall Marketing Strategy
At the end of this lecture you will learn the following
Formulating Marketing Plans for Stars
–Brand Positioning
At the end of this lecture you will learn the following
Formulating Marketing Plans for Stars
–Product Strategy
At the end of this lecture you will learn the following
Formulating Marketing Plans for Stars
–Pricing
At the end of this lecture you will learn the following
Formulating Marketing Plans for Stars
–Distribution & Sales Strategy
At the end of this lecture you will learn the following
Formulating Marketing Plans for Stars
–Promotions & Communication Strategy
At the end of this lecture you will learn the following
Formulating Marketing Plans for Stars
–Action planning and financials
At the end of this lecture you will learn the following
•Implementing the Marketing Plans
•Monitoring and Analyzing the Results
At the end of this lecture you will learn the following
•What is involved in Sales & Distribution?
•How can you make these decisions and implement?
–Overview
At the end of this lecture you will learn the following
•How can you make these decisions and implement?
–Define Sales & Distribution Objectives & Goals
At the end of this lecture you will learn the following
•How can you make these decisions and implement?
–Formulate Sales & Distribution Strategies
At the end of this lecture you will learn the following
How can you make these decisions and implement?
–Develop Key Action Plans
At the end of this lecture you will learn the following
How can you make these decisions and implement?
–Implement the Plans and Monitor
Overview
At the end of this lecture you will learn the following
How can you make these decisions and implement?
–Implement the Plans and Monitor
Implementation
Deploy
At the end of this lecture you will learn the following
Implement the Plans and Monitor
•Implementation
–Motivate
At the end of this lecture you will learn the following
Implement the Plans and Monitor
•Implementation
–Train & Develop
At the end of this lecture you will learn the following
Implement the Plans and Monitor
•Implementation
–Support
At the end of this lecture you will learn the following
•What is involved in Purchase & Manufacturing?
•How can you make these decisions and implement?
–Overview
At the end of this lecture you will learn the following
How can you make these decisions and implement?
–Define Purchase & Manufacturing Objectives & Goals
At the end of this lecture you will learn the following
How can you make these decisions and implement?
–Formulate Purchase & Manufacturing Strategies
At the end of this lecture you will learn the following
How can you make these decisions and implement?
–Develop Key Action Plans
At the end of this lecture you will learn the following
How can you make these decisions and implement?
–Implement the Plans and Monitor
At the end of this lecture you will learn the following
•What is involved in Research & Development?
•How can you make these decisions and implement?
–Overview
At the end of this lecture you will learn the following
How can you make these decisions and implement?
–Formulate a NPD Road Map
At the end of this lecture you will learn the following
New Product Development
–Assign Resources
–Develop a Project Plan for each NPD
Overview
At the end of this lecture you will learn the following
•New Product Development
–How to define the project clearly?
At the end of this lecture you will learn the following
•New Product Development
–How to plan the project well?
At the end of this lecture you will learn the following
•New Product Development
–How to Implement and Monitor the Plans
At the end of this lecture you will learn the following
•How can you make these decisions and implement?
–Existing Products CQT Improvements
At the end of this lecture you will learn the following
•What is involved in Finance & Control?
•How can you make these decisions and implement?
At the end of this lecture you will learn the following
•What is involved in Finance & Control?
•How can you make these decisions and implement?
–Figure out financing requirements
At the end of this lecture you will learn the following
How can you make these decisions and implement?
–Determine best way to finance these requirements
At the end of this lecture you will learn the following
•How can you make these decisions and implement?
–How will you exercise management control?
At the end of this lecture you will learn the following
•What is involved in Finance & Control?
•How can you make these decisions and implement?
–How will you exercise management control?
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Preview for yourself Many lectures free. If you like the content, enroll for the course, enjoy and skill yourself to do even better in life by doing "Master in Business Administration" ! If don't like the content, please message about how can we modify it to meet your expectations.
This Course is Part of a Structured Learning Path
Learning Path: BUSINESS & MANAGEMENT FOUNDATION (MINI MBA PATH) (Starter → Builder → Advanced)
This course is your STARTER step.
Next Recommended Courses
After completing this course, continue your growth with:
CAT Examinations Prep (Starter)
AI Essential for MBA Students (Builder)
Finance Fundamentals (Builder)
Operations / SCM (Builder)
Marketing Strategy (Builder)
HRM (Builder)
Business Strategy (Advanced)
Crisis Management (Advanced)
Management Case Analysis (Advanced)