MBA in One Course : Entrepreneurship and Business Management

Use the business model canvas to identify target customer segments, articulate value propositions, map revenue streams and costs, and plan channels, relationships, activities, resources, and partnerships to drive growth.

Explain the Uber business model canvas as a platform matching riders and drivers, with 15–20% revenue share, cashless payments, surge pricing, and value through shorter wait times and driver income.

Craft a strategy by using the business model canvas to study the market, identify competitors, and build a competitive advantage, then map a roadmap to short-term and long-term goals.

Track competitor rankings and campaigns to secure market share in mobile payments. Improve usability, streamline top-ups, and form partnerships with retailers and telecoms to boost active users toward no. 1.

Marketing is a broad process of understanding markets and delivering products through the 4 Ps, aiming to fulfill existing needs or create new demand while building loyalty.

Examine the marketing lifecycle in fintech by assessing market gaps and competitive dynamics to launch a sustainable peer-to-peer money transfer service, guided by why-first communication inspired by Simon Sinek.

Shift messaging from 'what we do' to 'why we do it' to inspire customers with fast, easy, safe, low-fee money transfers that enable financial inclusion and growth.

Explore supply chain management by mapping information, materials, and financial flows from suppliers to retailers, and learn to cut costs through efficient logistics and eliminating unnecessary steps.

Optimize supply chain efficiency by eliminating waste, using cross-docking and full-capacity trucks, and routing to reduce time; automate processes with technology to lower costs and maximize profit.

Explore how information technology shapes a company through infrastructure and software development, including front end and back end work, and manage the lifecycle from planning, development, testing, deployment, and maintenance.

Explore the true money system architecture, detailing how infrastructure and software development power payments from internet providers and cloud databases to wallets, EDC, and open API integrations.

Explore the balance sheet, income statement, and cash flow statement, and learn to interpret assets, liabilities, equity, and net profit to assess a company's financial position.

Explain how public and private companies pursue capital. Compare bank loans, bonds, and stock, detailing coupon rates, ownership rights of common and preferred stock, and collateral considerations.

Examine Facebook’s balance sheet, income statement, and cash flow to illustrate how cash flow drives financial health and teach key ratios like current ratio and debt to equity.

The finance department manages financial planning, including capex and opex, and allocates funds to development projects. It handles liquidity management, ROI tracking, and year-end consolidation of profits and losses.

Learn basic accounting principles, including double-entry rules where assets debit equals credits, and liabilities plus equity equal assets. Explore responsibilities in taxation, invoicing, bookkeeping, financial statements, and GAAP compliance.

Master the main KPI for accounting by managing taxation timely, reporting to the revenue department, and handling billing, accounts payable and receivable, payroll, bookkeeping, and financial statement accuracy.

Explore how the human resource department manages organization and people, from recruitment and onboarding to welfare, training, and performance evaluation, while shaping corporate culture and organizational structure.

Uncover how the legal and compliance department safeguards entrepreneurship by securing licenses, drafting contracts, managing risk, and ensuring regulatory alignment across financial and other industries.