Google Analytics - Practical and Actionable Applications
What you'll learn
- Gain Google Analytics Mastery with practical examples that you can use immediately
- Advanced Google Analytics uses for helping various business units across your organization.
- Provide value to Digital Strategy and User Experience (UX) teams using Web Analytics Data
- Use insights for Persona Development for effective website design
- Provide insights for Web Designers using data and reports
- Provide Insights for Web Development team to build better websites
- Use Google Analytics for Content Marketing and Content Strategy teams
- Effectively conduct Digital and Web Analytics
- Conduct segmentation to drive deeper insights
- Know which reports in Google Analytics are important with group in your organization.
- Gain Actionable Digital & Web Analytics Insights for entire organization. Make yourself valuable in the entire organization.
- Go from basic to advanced Google Analytics understanding. Gain Google Analytics Beginners 101 to Advanced Google Analytics Mastery.
- Google Analytics Training that is practical and can be applied immediately.
- Basic Understanding of Digital Marketing
- Basic understanding of Web Marketing and Analytics
Learning to navigate Google Analytics is relatively easy and that's what most of the Google Analytics courses teach.
Deciding what to look for and focus on in Google Analytics is hard. Driving Actionable insights from Google Analytics is tough but that's where you need to focus on. That's where you will help various stakeholder in the organization and that's what will make you indispensable.
In this course, I am going to show you how you can effectively use Google Analytics to drive business value across organization. You will be able to take the learning and apply them as is in your organization to win instant recognition.
This is not your regular Google Analytics course. This course not only teaches you Google Analytics but also how you can apply Google Analytics data and insights to Digital Strategy, Persona Development, User Experience (UX), Content Marketing, Digital Marketing, Web Development, Web Design etc.
How will this course help you?
This course will teach you Google Analytics in a practical way. It will show you how to use Google Analytics to solve immediate business issues as well proactive analysis.
If you know Google analytics but are struggling to find actionable insights then this course is for you. If you are a beginner this course will teach you Google Analytics in a very practical way.
If you already know Google Analytics then it will show you how you can use it to extract value that will make you a Hero and very valuable in your organization.
In this course, I not only show you the Google Analytics reports but how to use those reports to conduct analysis that can immediately help you show your value in your organization.
It will teach you how you can wow your boss and and bosses boss, all the way to CEO with your in depth analysis that provides value to the company in terms of better more revenue as well as saving money.
Make yourself valuable across the entire organization. Rise above Google Analytics data reporting and show true value by learning skills in this course.
I am teaching you what I have learned and applied over years working for top global agencies and clients.
What will you learn in this course
Understand the concept of Digital and Web Analytics before diving into Google Analytics
Learn how Google Analytics works
Connect with Google Analytics Demo account
Conducting Analysis - Learn how to conduct analysis using Google Analytics data
Advanced Analysis - Features of Google Analytics to use for advanced analysis
Digital Strategy, Marketing Strategy and User Experience (UX) teams - Develop customer Persona using Google Analytics
Web Design & Creative Team - Help Web Designers make data driven design decisions
Content Marketing Strategy Team - Use Google Analytics to help make better content
Web Development Team - Actionable Insights for better websites such as page speeds
Marketing Team - Campaign Measurement
More to come...
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
My several Udemy bestseller will tell you that I know how to teach well and convey the concepts in an easy to understand way.
I look forward to you joining the course.
Who this course is for:
- Digital Marketers
- Marketing Analysts
- Digital Analysts
- Digital Stratgeist
- User Experience (UX) professionals
- Web Designers
- Web Developers
- Web Analysts
- Anybody who is interested in learning Google Analytics
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.