Practical Digital Marketing Course
3.8 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,082 students enrolled

Practical Digital Marketing Course

Digital Marketing Strategy, Social Media Marketing, Online Reputation Management, Google Analytics, SEO
3.8 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,082 students enrolled
Created by Mansoor Ahmed
Last updated 12/2019
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 15 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Will be able to Identify digital marketing strategies that have the potential to win.
  • Will be able to Run digital marketing campaigns under stringent budgets.
  • Will be able to Strategize and create a holistic digital marketing plan that will complement and add to their offline marketing strategy.
  • Can Build and maintain a cohesive digital media presence for your brands in line with their objectives.
  • Can Monitor, Measure and Optimize performance of your digital media campaigns, both organic and paid.
  • Learn how to buy and sell ad inventory in real time manner to make efficient transactions and achieve desired ROI.
Requirements
  • Anybody Willing to Learn, Working Knowledge of Computer.
  • Some basic Ideas about Digital Marketing.
Description


Along with the expansion of the new-age digital media, Digital Marketing has become the preferred choice of companies. Growing challenges, opportunities and competition have made businesses take new steps towards marketing. This, in turn, has increased the demand for Digital Marketers.

This course on Digital Marketing Strategy helps current and potential digital marketers gain holistic knowledge about all the Digital Marketing trends. It covers the core concepts in Digital Marketing Strategy, Social Media Marketing, Online Reputation Management, Google Analytics. You will also learn how to analyze web data, create an effective marketing strategy and build an operational roadmap to help businesses grow. Through concept videos, case studies and assessments, you will develop skills and become job-ready for Digital Marketing.

Who this course is for:
  • Anybody who is into any Profession or Business / Students / Self Employed / Social Activist / Medical professionals
  • All Marketing Professionals/Web Marketers/Affiliate Marketers.
  • All Aspiring Digital Marketing experts.
  • All Entrepreneurs and budding entrepreneurs who want to fine tune their digital marketing campaigns.
  • All Digital Media Professionals.
  • Online Campaign Professionals.
Course content
Expand all 60 lectures 14:44:47
+ Introduction to Online Search
12 lectures 03:34:36

You will be able to explain the basic of Online Search, State the current size of search engine queries and its impact on internet marketing, Segmentation of online consumers based on their search queries.

Preview 16:28

You will be able to know how Search  Engines Function and how they decide the order of results displayed in the search results.

Introduction to Search Engines
14:52

You will be able to understand the google page rank factor.

Understanding Google Page Rank
24:53

You will be able to explain the importance of Search Engines Optimisation and describe the limitations of SEO.

Introduction to Search Engine Optimization
20:48

You will be able to describe the site architecture and optimisation techniques to build a user and crawler friendly website.

Building Accessible Sites
26:26

You will be able to understand the importance of Keywords Research Analysis, target best keywords based on relevance and popularity.

Keywords Research and Analysis SEO
23:58

Importance of Link building strategies in Online Publicity, Video marketing, Article Marketing , Social Networking, Directory Submission and Blogging.

Link Building Strategies SEO
35:17

You will be able to use the important Tools and Techniques that aid Search Engine Optimization efforts, Like Page Rank, Trend Analysis, Traffic Analysis, Competition, Content Analysis , Keywords Tools and Link tracking Analysis

01-8 Useful Tools For SEO
14:05

You will be able to understand the Past, Present and Future of SEO.

Past, Present and Future of SEO
09:38

Here you will learn keywords techniques by exercising on screen with the  help of the instructor, the keyword planner exercise on Google Adwords panel and you will master Google Adwords .

Keyword planner Exercise SEO
15:14

you will learn how to submit your website in different directories for developing backlinks. This exercise will make you expert in developing backlinks.

Directory submission exercise SEO
10:24

In this exercise you will learn how to submit your site in Search Engines other than Google and Bing for indexing. Learn how to send traffic to your website, Learn webmaster tools from Google and Bing, create Backlinks for Google SEO, Learn Gigablast Submission SEO exercise.

Search Engine Submission Exercise SEO
02:33
+ Module 2 Search Engine Marketing and Google Adwords and all
13 lectures 03:11:42

You will be able to define Internet, define Search Basics and Search Engine and understand advantages of using Search Engine Marketing.

Internet & Search Engine Marketing
15:11

In this module, you will be able to Understand Google Adwords and describe basic terminologies related to Adwords. You will know how to activate Google Adwords Account.

Google Adwords
21:00

Learn Adwords Account structure, Yo will be able do Campaign management, successfully learn the Tools to monitor effectiveness of the Campaign and about Ad groups

Adwords Account Structure
17:17

You will Learn all the Tabs in Navigating Google Adwords tabs, Ad Group tab, Setting tab, Campaign name, Campaign status, Budget Settings, Location and Language Targeting, Google Search Networks and Google display Networks.

Navigating in Google Adwords
11:12

you will be able to learn Keywords Tools and Rules, Create the  Effective Keywords Lists,  Learn different Types of keyword Match.

Working with Keywords
19:46

Learn to Create Ads in Google Adwords, Ad Rotation and its Type, Video Ads or Mobile Ads. Google Text ad Policies, Text ads best practices, Image Ads

Creating Ads in Google Adwords
12:12

Learn all the Tabs in Ad Campaigns, Run ads on Google display Network, Focus on Clicks and Manual Bidding, Focus on conversion.

Creating and Managing 1st Ad Campaign
21:04

Understand AdWords Reporting and how to generate Report in Google AdWords. Learn Steps in generating reports

AdWords Account Reports
04:48

Overview of Enhanced Campaign, List Enhanced Campaign benefits, Reach people across all devices with the right Ads. reach the Right Audience,

Enhanced Campaign
08:40

Learn to create Texts Ads, Create Display Ads with specific Keywords, Learn to create Google AdWords account with Live Exercise session.

Practice Create Google Adwords AC 1
09:09

Learn to create several types of Campaigns in AdWords, Create Search network Ads, Learn to Create Ads on Google and its search partner sites.

Practice SEM- Ad Creation
22:19

You will learn how to link our AdWords and Analytics accounts

Linking Adwords and Analytics Accounts
05:03

In this exercise you will learn to create Display Ads and Banner Ads, learn to create ads that targets users by keywords, demographics and their interest.

SEM Display Ad Creation Adwords
24:01
+ Module 3 Digital Marketing on all Social Media Platforms.
20 lectures 04:12:15

You will be able to define Social Media and understand overview of Social Media landscape, social network reach, Facebook, Twitter, Linkedin, Youtube

Introduction to Social Media
11:28

Understand the need of Social Media, for Sharing , Communicating and Collaborating. Social Media biggest platform for Ads and business.

Why Social Media
13:08

Learn the components of Social media Strategy, channels, guidelines , engagements, call to Action, Monitoring and Analysis.

Getting started with Social Media
10:29

Learn the Fundamentals of Facebook, learn how to use Facebook to engage with your customers and promote company and brand. Build business prenece with help of Facebook, understand core reason behind business page.

Building Relationship Via Facebook
26:19

Learn how to build relationship with Twitter, use as information Network, Twitter for Building Community, Customer Service, selling and Prospecting.

Building Relationships Via Twitter
16:07

Learn how to utilize Linkedin as marketing Tool, learn to develop professional community and network and promoting your company page extensively.

Building Relationships Via Linkedin
18:01

How to utilize YouTube as a marketing Tool, create brand channel, Link website with your channel,

Create and upload videos.

Marketing Through Youtube
13:42

Learn to handle negative and positive comments on your social media platform. save your Image as digital entity. learn to engage your ideas.

Handling Positive and Negative Comments
08:43

Content base creation of Social media, create Credible Content, learn to create engagement,

Creating Social Media Content Base
07:19

Learn few detailed case studies standalone success stories.

Who is Doing It Right
12:57

Learn to create Google Business  Page, learn to verify your profile. improve your digital presence.

Social - Google Business Account Creation
10:41

Learn to create Facebook Fan page or Facebook Business page.

Social - Facebook Page Creation
14:05

Learn to setup twitter account for your Product and scale your digital presence .

Social- Twitter Account Creation
09:31

Learn to create YouTube Channel for your business, create multiple Channels and upload videos.

Social Youtube Channel Creation
09:20

In this exercise you will learn to create a company profile on Linkedin for your business, learn to share updates and company products.

Linkedin New Company Creation
07:56

Learn to search Hastags, learn to follow Specific bloggers.

Social Building Network on Twitter
03:41

In this exercise you will learn to follow Facebook Groups according to your business, promote your business in same platform of platform.

Social Promoting on Facebook Page
07:48

In this exercise you will learn how to get new followers, how to reach more connections, learn to connect with relevant groups, companies and experts on Linkedin.

Social Making Linkedin new Connections
06:21

Learn to practice Uploading videos to your YouTube Accounts and lastly learn to optimize your videos to rank high.

Social You Tube Video upload
05:25

Learn to create Facebook Page Like Ad to build audience for your product, learn to refine your targets , run your Campaign in order to Reach maximum potential customers through Facebook Ads.

Social Facebook Ad Creation Exercise
39:14
+ Module 4 Google Analytics
4 lectures 51:23

Learn Web analytics and its need, understand how web analytics helps businesses. Optimise Conversion.

Analytics
07:33

Learn about the popular Web Analytics Tools, List the popular Web Intelligence  Tools.

Web Analytics and Intelligence Tools
10:26

Learn about traffic sources, on page metrics, Visitors and their types and commercial metics.

Basic Metrics Demystified
14:23

Learn about Google Analytics, work as web admin and digital marketer, learn to get complete statistics about websites and web portals.

Introduction to Google Analytics
19:01
+ Module 5 All about Online Reputation management
11 lectures 02:54:51

Understand Reputation and examine its elements, Understand Corporate Reputation and its necessity in the business.

What is ORM
24:35

learn to access your customer with help of some interest statistics, understand the need for Online Reputation and management.

Need for ORM & Benefits
38:58

Understand Various case studies about ORM, Importance of ORM.

Case Studies ORM 3
09:55

Learn about Online reputation and Management, SWOT Results, Reputation mechanism.

Getting Started With ORM
20:43

In this exercise you will learn to Goal setting in Google Analytics, Tracking Goals and Generating Reports, Learning about finding actionable insights.

Goals and Actionable Insights
10:05

Basics of Data segmentation and management, learn to generate customised reports using Google Analytics

Data Management
13:05

Learn about basic Social Media Analytics.

- Social Media Analytics
07:40

Learn some of the the most prevalent Social Media Goals, Learn different KPI's goals

Social Media Goals and KPI’s
08:34

Learn about various tools for Social media analytics, like Radian6 a social media monitoring tool.

Tools for Social Media Analytics
12:34

In this exercise you will learn to set up Google Analytics account. learn to track visitors of your website.

Google Analytics - Account Creation
13:13

In this exercise you will learn to review the website data collected by Google Analytics.

You will learn to access different reports and customize them.

Google Analytics - Review Reports
15:29