Complete Practical Digital Marketing Course, All In One.

Name: Complete Practical Digital Marketing Course, All In One.
Rating: 3.5 (57 reviews)

Digital Marketing Strategy, Social Media Marketing, SEO, Facebook, YouTube, Online Reputation, Analytics, Email & Many

Created byMansoor Ahmed

Last updated 5/2021

English

What you'll learn

Grow & Establish your Business Online/ Offline from Scratch
Run Digital Marketing Campaigns & Master Social Media Skills
Get Hired An Internet Marketing Expert
Can Make Money as an Affiliate Marketer
Can Monitor, Measure and Optimize performance of your digital media campaigns, both organic and paid.
Learn how to buy and sell ad inventory in real time manner to make efficient transactions and achieve desired ROI.

Course content

5 sections • 60 lectures • 14h 44m total length

Introduction16:29
You will be able to explain the basic of Online Search, State the current size of search engine queries and its impact on internet marketing, Segmentation of online consumers based on their search queries.
Introduction to Search Engines14:52
You will be able to know how Search Engines Function and how they decide the order of results displayed in the search results.
Understanding Google Page Rank24:53
You will be able to understand the google page rank factor.
Introduction to Search Engine Optimization20:48
You will be able to explain the importance of Search Engines Optimisation and describe the limitations of SEO.
Building Accessible Sites26:26
You will be able to describe the site architecture and optimisation techniques to build a user and crawler friendly website.
Keywords Research and Analysis SEO23:58
You will be able to understand the importance of Keywords Research Analysis, target best keywords based on relevance and popularity.
Link Building Strategies SEO35:17
Importance of Link building strategies in Online Publicity, Video marketing, Article Marketing , Social Networking, Directory Submission and Blogging.
01-8 Useful Tools For SEO14:05
You will be able to use the important Tools and Techniques that aid Search Engine Optimization efforts, Like Page Rank, Trend Analysis, Traffic Analysis, Competition, Content Analysis , Keywords Tools and Link tracking Analysis
Past, Present and Future of SEO9:38
You will be able to understand the Past, Present and Future of SEO.
Keyword planner Exercise SEO15:14
Here you will learn keywords techniques by exercising on screen with the help of the instructor, the keyword planner exercise on Google Adwords panel and you will master Google Adwords .
Directory submission exercise SEO10:24
you will learn how to submit your website in different directories for developing backlinks. This exercise will make you expert in developing backlinks.
Search Engine Submission Exercise SEO2:33
In this exercise you will learn how to submit your site in Search Engines other than Google and Bing for indexing. Learn how to send traffic to your website, Learn webmaster tools from Google and Bing, create Backlinks for Google SEO, Learn Gigablast Submission SEO exercise.

Internet & Search Engine Marketing15:11
You will be able to define Internet, define Search Basics and Search Engine and understand advantages of using Search Engine Marketing.
Google Adwords21:00
In this module, you will be able to Understand Google Adwords and describe basic terminologies related to Adwords. You will know how to activate Google Adwords Account.
Adwords Account Structure17:17
Learn Adwords Account structure, Yo will be able do Campaign management, successfully learn the Tools to monitor effectiveness of the Campaign and about Ad groups
Navigating in Google Adwords11:12
You will Learn all the Tabs in Navigating Google Adwords tabs, Ad Group tab, Setting tab, Campaign name, Campaign status, Budget Settings, Location and Language Targeting, Google Search Networks and Google display Networks.
Working with Keywords19:46
you will be able to learn Keywords Tools and Rules, Create the Effective Keywords Lists, Learn different Types of keyword Match.
Creating Ads in Google Adwords12:12
Learn to Create Ads in Google Adwords, Ad Rotation and its Type, Video Ads or Mobile Ads. Google Text ad Policies, Text ads best practices, Image Ads
Creating and Managing 1st Ad Campaign21:04
Learn all the Tabs in Ad Campaigns, Run ads on Google display Network, Focus on Clicks and Manual Bidding, Focus on conversion.
AdWords Account Reports4:48
Understand AdWords Reporting and how to generate Report in Google AdWords. Learn Steps in generating reports
Enhanced Campaign8:40
Overview of Enhanced Campaign, List Enhanced Campaign benefits, Reach people across all devices with the right Ads. reach the Right Audience,
Practice Create Google Adwords AC 19:09
Learn to create Texts Ads, Create Display Ads with specific Keywords, Learn to create Google AdWords account with Live Exercise session.
Practice SEM- Ad Creation22:19
Learn to create several types of Campaigns in AdWords, Create Search network Ads, Learn to Create Ads on Google and its search partner sites.
Linking Adwords and Analytics Accounts5:03
You will learn how to link our AdWords and Analytics accounts
SEM Display Ad Creation Adwords24:01
In this exercise you will learn to create Display Ads and Banner Ads, learn to create ads that targets users by keywords, demographics and their interest.

Introduction to Social Media11:28
You will be able to define Social Media and understand overview of Social Media landscape, social network reach, Facebook, Twitter, Linkedin, Youtube
Why Social Media13:08
Understand the need of Social Media, for Sharing , Communicating and Collaborating. Social Media biggest platform for Ads and business.
Getting started with Social Media10:29
Learn the components of Social media Strategy, channels, guidelines , engagements, call to Action, Monitoring and Analysis.
Building Relationship Via Facebook26:19
Learn the Fundamentals of Facebook, learn how to use Facebook to engage with your customers and promote company and brand. Build business prenece with help of Facebook, understand core reason behind business page.
Building Relationships Via Twitter16:07
Learn how to build relationship with Twitter, use as information Network, Twitter for Building Community, Customer Service, selling and Prospecting.
Building Relationships Via Linkedin18:01
Learn how to utilize Linkedin as marketing Tool, learn to develop professional community and network and promoting your company page extensively.
Marketing Through Youtube13:42
How to utilize YouTube as a marketing Tool, create brand channel, Link website with your channel,
Create and upload videos.
Handling Positive and Negative Comments8:43
Learn to handle negative and positive comments on your social media platform. save your Image as digital entity. learn to engage your ideas.
Creating Social Media Content Base7:19
Content base creation of Social media, create Credible Content, learn to create engagement,
Who is Doing It Right12:57
Learn few detailed case studies standalone success stories.
Social - Google Business Account Creation10:41
Learn to create Google Business Page, learn to verify your profile. improve your digital presence.
Social - Facebook Page Creation14:05
Learn to create Facebook Fan page or Facebook Business page.
Social- Twitter Account Creation9:31
Learn to setup twitter account for your Product and scale your digital presence .
Social Youtube Channel Creation9:20
Learn to create YouTube Channel for your business, create multiple Channels and upload videos.
Linkedin New Company Creation7:56
In this exercise you will learn to create a company profile on Linkedin for your business, learn to share updates and company products.
Social Building Network on Twitter3:41
Learn to search Hastags, learn to follow Specific bloggers.
Social Promoting on Facebook Page7:48
In this exercise you will learn to follow Facebook Groups according to your business, promote your business in same platform of platform.
Social Making Linkedin new Connections6:21
In this exercise you will learn how to get new followers, how to reach more connections, learn to connect with relevant groups, companies and experts on Linkedin.
Social You Tube Video upload5:25
Learn to practice Uploading videos to your YouTube Accounts and lastly learn to optimize your videos to rank high.
Social Facebook Ad Creation Exercise39:14
Learn to create Facebook Page Like Ad to build audience for your product, learn to refine your targets , run your Campaign in order to Reach maximum potential customers through Facebook Ads.

Analytics7:33
Learn Web analytics and its need, understand how web analytics helps businesses. Optimise Conversion.
Web Analytics and Intelligence Tools10:26
Learn about the popular Web Analytics Tools, List the popular Web Intelligence Tools.
Basic Metrics Demystified14:23
Learn about traffic sources, on page metrics, Visitors and their types and commercial metics.
Introduction to Google Analytics19:01
Learn about Google Analytics, work as web admin and digital marketer, learn to get complete statistics about websites and web portals.

What is ORM24:35
Understand Reputation and examine its elements, Understand Corporate Reputation and its necessity in the business.
Need for ORM & Benefits38:58
learn to access your customer with help of some interest statistics, understand the need for Online Reputation and management.
Case Studies ORM 39:55
Understand Various case studies about ORM, Importance of ORM.
Getting Started With ORM20:43
Learn about Online reputation and Management, SWOT Results, Reputation mechanism.
Goals and Actionable Insights10:05
In this exercise you will learn to Goal setting in Google Analytics, Tracking Goals and Generating Reports, Learning about finding actionable insights.
Data Management13:05
Basics of Data segmentation and management, learn to generate customised reports using Google Analytics
- Social Media Analytics7:40
Learn about basic Social Media Analytics.
Social Media Goals and KPI’s8:34
Learn some of the the most prevalent Social Media Goals, Learn different KPI's goals
Tools for Social Media Analytics12:34
Learn about various tools for Social media analytics, like Radian6 a social media monitoring tool.
Google Analytics - Account Creation13:13
In this exercise you will learn to set up Google Analytics account. learn to track visitors of your website.
Google Analytics - Review Reports15:29
In this exercise you will learn to review the website data collected by Google Analytics.
You will learn to access different reports and customize them.

Requirements

Anybody Willing to Learn, Working Knowledge of Computer.
Some basic Ideas about Digital Marketing.

Description

Along with the expansion of the new-age digital media, Digital Marketing has become the preferred choice of companies. Growing challenges, opportunities and competition have made businesses take new steps towards marketing. This, in turn, has increased the demand for Digital Marketers.

This course on Digital Marketing Strategy helps current and potential digital marketers gain holistic knowledge about all the Digital Marketing trends. It covers the core concepts in Digital Marketing Strategy, Social Media Marketing, Online Reputation Management, Google Analytics. You will also learn how to analyze web data, create an effective marketing strategy and build an operational roadmap to help businesses grow. Through concept videos, case studies and assessments, you will develop skills and become job-ready for Digital Marketing.

This Digital Marketing course will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job

We designed this digital marketing course based on our experience working with clients in various industries and from the feedback we received from our students.

What differentiates this course from the rest is that it will not only teach you the theory, but it will show you step-by-step how to use digital marketing to boost your online presence.

As an active digital marketing agency, we continually optimize our processes by testing different theories and techniques, and our findings are transferred to our online courses.

For you, this means that you can focus on digital marketing practices and procedures that are proven to work and not only useful in theory.

Each course covers a digital marketing channel in detail with checklists and actionable tips you can apply to your digital marketing campaigns.

It is suitable for beginners and anyone that wants to learn digital marketing in the fastest possible way.

The course content is updated regularly to take into account the latest digital marketing techniques and practices.

Who this course is for:

Anybody who is into any Profession or Business / Students / Self Employed / Social Activist / Medical professionals
All Marketing Professionals/Web Marketers/Affiliate Marketers.
All Aspiring Digital Marketing experts.
All Entrepreneurs and budding entrepreneurs who want to fine tune their digital marketing campaigns.
All Digital Media Professionals.
Online Campaign Professionals.

Complete Practical Digital Marketing Course, All In One.

What you'll learn

Explore related topics

Course content

Introduction to Online Search12 lectures • 3hr 35min

Module 2 Search Engine Marketing and Google Adwords and all13 lectures • 3hr 12min

Module 3 Digital Marketing on all Social Media Platforms.20 lectures • 4hr 12min

Module 4 Google Analytics4 lectures • 51min

Module 5 All about Online Reputation management11 lectures • 2hr 55min

Requirements

Description

Who this course is for: