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30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
Business Entrepreneurship Lean Startup

Practical Customer Development

The Mom Test with Rob Fitzpatrick
Bestseller
Rating: 4.5 out of 54.5 (379 ratings)
3,300 students
Created by Rob Fitzpatrick
Last updated 11/2017
English
30-Day Money-Back Guarantee

What you'll learn

  • How customer conversations go wrong, and how to fix them
  • How to ask good questions to avoid biased and unreliable data
  • How to transition from learning into sales
  • Dealing with tricky situations like marketplaces or hostile meetings
  • How to spot problems in your recent meetings and to build the processes to avoid those mistakes in the future
Curated for the Udemy for Business collection

Requirements

  • A bit of familiarity with the concepts from Lean Startup wouldn't hurt, but you'll be fine without it.

Description

EVERYONE IS LYING TO YOU

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you.

This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. It's not their responsibility to tell you the truth. It's your responsibility to find it.

IT'S WORTH DOING RIGHT

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's hard to do right and easy to screw up.

This course is going to show you how customer conversations go wrong and how you can do better. It's a quick, practical 2 hours of videos and workshops that will save you time, money, and heartbreak. 

DESIGNED FOR TEAMS

While you can certainly benefit from this course as a solopreneur, the 4 workshops within it are designed to be done together with all the key decision makers from your team: product, sales, strategy, and any others whose jobs depend on understanding the customers.

You'll finish with a customer learning plan, an audit of your recent key meetings, and a simple bare-bones process for capturing and spreading your customer insight in the future. 

Hope you'll join us!

Who this course is for:

  • Anyone who is interested in creating a new startup, business, or product
  • Current or aspiring entrepreneurs
  • Anyone who is launching a new feature or update to their current product

Featured review

Alfredo Jordán
Alfredo Jordán
10 courses
2 reviews
Rating: 5.0 out of 5a year ago
I bought the book not long ago and i loved it, and this course just gives you a little more information and resources to keep your progress in check. And even if you haven´t read the book you should definitively watch this course if you care about how to get the most of out of user feedback. You wont waste your time

Course content

1 section • 8 lectures • 1h 35m total length

  • Preview04:59
  • Preview08:32
  • The feedback fallacy and good data
    11:36
  • Customer learning goals
    1 question
  • Figuring out whether they'll buy
    11:22
  • Recent meeting audit
    1 question
  • What's different in B2E and B2C
    11:55
  • Tough conversations
    11:21
  • Learning from non-customers
    1 question
  • Sharing the learning to your team
    15:14
  • Final thoughts
    06:17
  • Assignment 4: Your Learning Plan
    1 question

Instructor

Rob Fitzpatrick
Startup Founder, Author of The Mom Test book
Rob Fitzpatrick
  • 4.5 Instructor Rating
  • 379 Reviews
  • 3,300 Students
  • 1 Course

Tech entrepreneur of 10 years and YCombinator alum who has raised funding in the US & UK. Have built products used globally by brands like MTV and Sony. Author of The Mom Test book about how to talk to customers and learn if your business is a good idea when everyone is lying to you, which is now taught at top universities like UCL and Harvard. Living in Barcelona.

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