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The B2B Strategy Playbook
23 students
What you'll learn
- You will learn how to analyze industry structure, competition, and company positioning by applying market and company analysis frameworks to real business cases
- You will be able to assess a company’s business structure, profitability, and growth potential using financial statements, disclosures, and company data.
- You will understand two planning styles—strategy-focused and execution-driven—and create a business plan tailored to your goals and audience.
- You will be able to develop an integrated country-level business strategy and structure a coherent strategy story across markets, countries, and organizations.
- You will be able to build a coherent business unit plan across strategy, finance, and execution to support executive reporting and decision-making.
- You will understand and explain the purpose and strategic role of a territory plan in a B2B sales organization.
- You will understand the role of KPIs and key design principles that link strategy, planning, and execution.
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Course content
5 sections • 13 lectures • 2h 9m total length
Requirements
- This course is open to any motivated learner who wants to properly understand business analysis and planning, regardless of academic background or work experience.
Description
This course contains the use of artificial intelligence.
This course is created using materials developed by Dr. Jake, and AI-generated voice narration is used to ensure clear and accurate delivery of the content.
This course presents a unique K-Lecture, led by a Korean business strategist with over 25 years of experience at global companies including IBM, Samsung Electronics, Cisco, Oracle, and Siemens. While Korean by background, the instructor’s career has been built primarily within global organizations, working closely with international teams and applying world-class structures, processes, and best practices across regions and industries.
Today, the letter “K” represents more than a country—it signals discipline, intensity, and global competitiveness, as seen in K-Pop, K-Food, and K-Culture. This course applies those same Korean strengths to business and strategy education. The K-Lecture approach is defined by three distinctive characteristics.
First, it is execution-oriented. Strategy that cannot be executed has no value. Every concept in this course is designed to translate directly into action within real organizations.
Second, it delivers compressed intelligence. Instead of lengthy theory or academic explanations, the course focuses on dense, high-impact insights—fast, practical, and stripped of unnecessary content. Learners receive only what is essential and usable.
Third, it is grounded in real-world credibility. Just as K-Pop idols are shaped through years of rigorous training, this course distills insights earned through decades of hands-on experience in corporate strategy, planning, sales-driven execution, and business management.
The course covers the full B2B strategy flow—from market and company analysis to strategy formulation, organizational execution, KPI management, and business operations—organized into a single, coherent framework. Rather than memorizing answers, learners build a practical way of thinking that can be immediately applied to their industry, organization, and career.
This is not a theoretical class. It is a realistic, structured guide to how strategy actually works in global B2B environments—and how you can make it work for you.
Who this course is for:
- Undergraduate and graduate students in business, economics, or engineering, as well as job seekers.
- Corporate professionals (entry- to mid-level), including roles in strategy, planning, sales, and marketing.
- Aspiring team leaders and managers (senior manager level and above).
- Startup employees who want to build a solid B2B business structure.