Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ AWS Certified Developer - Associate
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Personal Development Mindfulness Personal Transformation Meditation Life Purpose Coaching Emotional Intelligence
Web Development JavaScript React CSS Angular PHP WordPress Node.Js Python
Google Flutter Android Development iOS Development Swift React Native Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
SQL Microsoft Power BI Tableau Business Analysis Business Intelligence MySQL Data Analysis Data Modeling Data Cleaning
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Online Business Business Plan Startup Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee

This course includes:

  • 1 hour on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
Marketing Public Relations

Modern PR — How To Get Press Coverage For Your Business

A proven public relations / PR system to get press coverage for your company or product, from a journalist's perspective
Rating: 4.4 out of 54.4 (942 ratings)
4,519 students
Created by Brad Merrill
Last updated 11/2019
English
English [Auto], French [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Learn how to build and leverage relationships with journalists
  • Identify the reporters most likely to write about your business
  • Build a narrative around your brand and succinctly articulate your story
  • Write a perfect email pitch that gets reporters' attention and drives results
  • Get your company featured in popular blogs and mainstream publications
  • Appropriately handle the issue of negative publicity
Curated for the Udemy for Business collection

Requirements

  • You should have a solid understanding of your business and who you want to reach through PR.
  • No prior PR experience required. This course walks you through the process from start to finish.

Description

UDEMY’S #1 BESTSELLING PUBLIC RELATIONS COURSE!

"Brad's course was awesome. He gets you thinking in the right mindset, and because he has experience being on the other side of the email he provides useful insight." —Amir, Udemy Student

"I normally purchase a few courses in the same topic and pass them all, just in case one have something important which the other one doesn't. I'd say Brad's course is the most useful and honest one about PR coverage among the others." —Fuad, Udemy Student

"Practical, common sense advice that you would hope a seasoned industry insider would give you if you were so lucky to know him." —Randy, Udemy Student

It's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals—without spending a dime!

But how do you get a reporter to write about you?

I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it's become apparent to me that most people don't know how to approach journalists.

And that's a shame, because it doesn't take much to do it right. You don't need to hire an agency or get a public relations degree—you just need to understand what works and what doesn't.

This course is a complete guide to getting your company featured in the press. It covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch. If you follow my advice, I fully expect that you'll get at least half a dozen valuable press mentions over the next month or so.

Here are a few things you'll learn in this course:

  • How to build and leverage relationships with reporters

  • How to find the right journalists to contact (the ones most likely to write about you)

  • How to build a compelling narrative around your brand

  • How to create a press kit

  • How to write a pitch that journalists respond to

  • How to handle negative publicity

  • A secret weapon to help you get press coverage in record time

In addition to the content of this course, you'll get lifetime access to the private Q&A board where I can answer any questions you have as you go along.

I'm confident that this course will bring you enormous value, and my confidence is backed by Udemy's 30-day money-back guarantee. If for any reason you're not satisfied, you'll get a full refund—no questions asked.

Ready to get started? I'll see you inside!

Who this course is for:

  • This PR course is designed for entrepreneurs, small business owners, and marketers looking for an actionable strategy to get their companies or products featured in the press.

Course content

7 sections • 27 lectures • 48m total length

  • Preview02:07

  • Preview01:29
  • Preview02:32

  • Preview00:37
  • Preview02:19
  • What To Do If You Have No Pre-Existing Relationships
    00:28

  • Preview00:39
  • Which Journalists Should You Reach Out To?
    04:16
  • Getting To Know The Reporters
    00:50
  • Telling A Compelling Story
    02:15
  • Making Your Story Newsworthy
    01:35
  • Creating A Press Kit
    01:32
  • The Pitch
    02:22
  • The Perfect Pitch Template
    00:49
  • How To Craft Perfect Subject Lines
    01:38
  • A Secret Weapon To Help You Follow Up Like A Pro
    01:02
  • What Not To Do
    02:42
  • Cold Outreach Wrapup (With Examples)
    02:57

  • After The Pitch
    01:00
  • How To Handle Negative Publicity
    02:45

  • Preview00:37
  • What Makes Reporters Cover Some Companies Over Others
    02:21
  • How To Make Yourself Accessible To Reporters
    01:24
  • How To Be Newsworthy
    05:00
  • Making Reporters Notice You
    00:36

  • A Secret Weapon To Help You Get Press Coverage In Record Time
    01:48
  • Wrapup
    00:21

Instructor

Brad Merrill
Entrepreneur, Journalist, & Bestselling Instructor
Brad Merrill
  • 4.5 Instructor Rating
  • 18,169 Reviews
  • 78,215 Students
  • 8 Courses

Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 70,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process.

In 2010, Merrill founded VentureBreak, which became a leading source of news about innovation for forward-thinking entrepreneurs, investors, business execs, and interested consumers. Under his leadership, VentureBreak served more than half a million monthly readers, appeared regularly on Techmeme, and found itself cited by a number of notable publications, including the Wall Street Journal. As the editor, Merrill personally interviewed hundreds of entrepreneurs and industry luminaries, sharing their stories with VentureBreak’s global audience. In 2015, VentureBreak was acquired by the organizer of Silicon Roundabout, Europe’s largest technology meetup.

Merrill still has his finger on the pulse of the industry as he works to build new properties in today’s evolving media landscape.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.