PR for Video Games: How to get press to cover your game
What you'll learn
- Understand the difference between PR and marketing
- Come up with interesting hooks for your game and connect it to the right audience
- Explain and pitch your game to press
- Set up a press kit for your game
- Write a press release for your game
- Contact journalists in a personal and efficient way
- Set up press meetings for events and prepare for them
- No prior knowledge is required. This course walks you through the process.
- You should have access to a computer with internet connection.
Learn the fundamentals of PR for video games
- How do you explain your game?
- What to include in a press kit for your game?
- How do you write a good press release?
- What is the best way to contact journalists?
- How do you pitch your game to a journalist?
The aim of this course is to help you get started with PR for your video game. You will get theory and hands-on tips about finding your game's unique selling points (USP), putting together a press kit, writing a press release, and pitching your game to a journalist. We'll dive into the when, where & how of contacting journalists, using examples of press releases and emails.
This course combines theory with experience, and provides you with practical examples through interviews with PR professionals in the games industry.
This course includes interviews with:
- Katie Stegs (Lumi Consulting, Crossy Road)
- Leonie Manshanden (Indie DevKit, Call of Duty, BioShock Infinite, Mortal Kombat)
- Nino de Vries (The Next Web, Power Unlimited)
At the end of this course, you have a solid foundation to tackle your game’s PR plan.
Who this course is for:
- Game developers doing their own PR
- Students interested in PR for video games
- Anyone who wants to understand how PR works in the games industry
Game Garden Academy is a portfolio of online video courses about game business for starting game developers and students. Game Garden Academy covers a range of topics that developers have to deal with today: marketing, PR, monetization, funding, publishing, team composition, and more. Speakers with years of experience in the video games industry share their expertise and give hands-on tips & tricks to up your game when it comes to entrepreneurship. Game Garden Academy focuses on providing practical examples and personal stories instead of dry statistics. With these courses, developers have a solid basis to do business in the volatile, ever-changing games industry.
Game Garden Academy is set up by Dutch Game Garden. We host the largest gamedev hub in the Netherlands, and have housed over 130 game companies. Besides providing studio space, we organize numerous events for the development community: talks, workshops, network activities, and showcases. We also provide advice, matchmaking, and a startup support program that helps promising game startups with individual coaching, workshops, and lectures.
Our mission is, simply put, to help game developers become more successful. We believe the games industry harbors incredible talent. Making a living and surviving as a company is extremely challenging, however. Since 2008, we have closely worked with over 75 game startups, earning a ton of valuable information about how game studios work, their strengths and their pitfalls. We’ve seen teams fail, we’ve seen teams become wildly successful, we’ve seen teams simply survive. From those experiences, there’s a lot of lessons learned that we’d like to share with you in these courses.
Eline Muijres is Board Member of Games [4Diversity]. Eline has been working in the games industry since 2008, starting out as a game journalist for various websites and magazines. She specializes in PR, marketing, and production for video games, helping independent game developers become more visible and successful. She worked at game studio Game Oven on Bounden, a mobile ballet game for two players, that won multiple awards. Eline’s PR work for video games resulted in coverage by media outlets like The New York Times, The Guardian, BBC, The LA Times, Kotaku, The Verge, and Mashable. With her experiences of the inner workings of a small game studio, she aims to spread knowledge about game business topics to indie developers.