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Keep shoppingPPC Advertising: Bing Ads x Google Ads Course: 2 in 1 Bundle
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42 students
PPC Advertising: Bing Ads x Google Ads Course: 2 in 1 Bundle
Unlock the step to step guide for PPC Advertising with Google Ads (Adwords) & Microsoft Advertising (Bing Ads)!
Created byBeing Commerce
Last updated 1/2026
English
English [Auto],
What you'll learn
- How Google Ads, Microsoft Ads, and Bing Ads work
- How to research and choose profitable keywords
- How to set up search, display, and remarketing campaigns
- How to write effective ad copy that gets clicks
- How to track conversions using Google Tag and Analytics
- How to improve campaigns using quality score and bid strategies
- How to reduce ad costs while improving performance
- Creating and using remarketing campaigns
- Automated rules and advanced A/B testing
- Insights on campaign reporting and optimization
- Using Google and Bing ad tools to scale campaigns profitably
- How to create reports for clients or team members
- How to scale winning campaigns easily
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Course content
4 sections • 30 lectures • 12h 30m total length
Requirements
- Basic internet browsing skills
- A Gmail account to set up Google Ads
- No prior advertising experience needed
- Willingness to learn and practice
Description
Are you tired of wasting money on online ads that don’t bring results? Do you want to learn how to advertise on Google and appear right when people are actively searching for your product or service? This Google Ads course is designed to help beginners, business owners, freelancers, and marketers run profitable ad campaigns on Google Ads, Microsoft Ads, and Bing Ads without confusion.
Digital advertising can be powerful — but only when done right. Many people jump into Google Ads without a clear strategy, wasting their budget on the wrong keywords, poor targeting, or weak ad copies. This course solves that problem. You’ll learn step by step how to run ads that attract the right audience, get quality clicks, and turn those clicks into sales.
By the end of this course, you will confidently set up and manage Google Ads campaigns. You will understand how keyword bidding works, how to write compelling ad copy, how to structure campaigns correctly, and how to track results. You will also learn how to advertise on Microsoft Ads and Bing Ads, which many people ignore — even though they often cost less and convert well.
This course is not just theory. You’ll see practical examples, real campaign setups, live demonstration of tools, and clear explanations in simple language. No confusing jargon. No over-complicated strategies. Just proven, easy-to-follow steps.
You will learn how to research keywords that your ideal customers are searching for. You’ll set up high-performing search ads, display ads, and remarketing campaigns that bring repeat visitors back to your website. You’ll understand how to track conversions, measure performance, and improve results every week.
If you skip this course, you may continue guessing what works, keep losing money on poor campaigns, or miss real business opportunities. But if you join, you’ll know how to attract the right audience at the right time, turn clicks into conversions, increase your return on ad spend, and grow any business using paid ads — without needing an agency.
You will experience a clear transformation:
From confusion to clarity.
From wasting ad budget to making every dollar work smarter.
From random campaigns to well-planned strategies.
From guessing to making data-based decisions.
Whether you're promoting a local business, an eCommerce store, a service, or even your own freelance ad management services — this course gives you the skills to get real results.
Enroll today and take control of your online advertising success.
Who this course is for:
- Beginners who want to learn Microsoft (Bing) Ads & Google Ads from scratch
- Business owners wanting to advertise on Google and Bing
- Freelancers and digital marketers offering ad services
- Students preparing for digital marketing careers
- Marketing students wanting to acquire in-demand advertising knowledge.
- E-commerce managers looking to increase traffic and conversions through paid ads.
- Brand managers wanting to enhance their brand's visibility and online presence.
- Job seekers aiming to enter the digital marketing field with a competitive edge.
- Digital marketing agencies requiring a comprehensive understanding of PPC campaigns.
- Professionals wanting to improve campaign performance
- Business owners who want to run their own PPC campaigns