PowerPoint & Persuasion
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PowerPoint & Persuasion

Learn how to captivate an audience and create memorable content
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4 students enrolled
Created by Paul Millerd
Last updated 4/2019
English
English [Auto-generated]
Current price: $83.99 Original price: $129.99 Discount: 35% off
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This course includes
  • 1 hour on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • The powerpoint tricks that strategy consultants use tell a persuasive story
  • How to decide which types of presentations to use and how to organize your story
  • How to use persuasion science to use emotion & create powerful memories in your audience
  • How to use the MECE and Pyramid Principle frameworks to help you structure your ideas
Requirements
  • Have Microsoft PowerPoint installed and have a basic understanding of business
Description

Do you want to know how to create a compelling presentations?

Do you want to learn how to create PowerPoint slides like a McKinsey consultant?

Do you want to learn the science of persuasion and how you can use it to create memorable content?

ABOUT THE COURSE

This course is based on my 10+ years working as a strategy consultant and as an expert in sitting through hundreds of presentations and reading countless reports that made me want to cringe.

I want to help you be better than that. I will help you communicate simply, powerfully & persuasively.

This is a course I created as a result of my work with StrategyU, which I created to share the secrets of an industry I tried so hard to break into over ten years ago.
IN THIS COURSE YOU WILL LEARN:

  • How to use the MECE and Pyramid Principle frameworks to help you structure your ideas

  • How to decide which types of presentations to use and how to organize your story

  • The powerpoint tricks that strategy consultants use tell a persuasive story

  • How to use persuasion science to use emotion & create powerful memories in your audience

BONUS: 100+ CONSULTING TEMPLATES

A customized deck of 100+ templates based on real consulting team slides that you will actually use

DETAILED TOPICS WE WILL COVER

  • How to use mutually exclusive, collectively exhaustive to simplify information

  • How to use the pyramid principle to structure your ideas

  • How to use MECE and the pyramid principle together

  • How to use writing to strengthen your presentations

  • The different logical arguments (deductive vs. inductive) you can make in a presentation

  • Indirect versus direct communication methods for different audiences

  • Recruiting neural reward mechanisms to make habits sustainable

  • Writing slide headlines to match the content

  • Tricks to tell a continuous story in PowerPoint

  • 14 PowerPoint hacks to make your own consulting template slides

  • 7 persuasion tips for memorable live presentations

  • How to use perceptive, cognitive & affective persuasion to create memorable content

Who this course is for:
  • Undergraduate and graduate students who want to prepare for interviews in strategy consulting
  • Professionals working in research, knowledge & analytical roles who want to improve their ability to craft stories
  • Freelancers who want to level up their presentation skills
Course content
Expand all 17 lectures 01:04:21
+ Structuring Your Ideas Like A Strategy Consultant
4 lectures 04:48
Introduction
00:15
The Pyramid Principle
02:24
The Pyramid Principle (Video)
00:29
+ Which Kind Of Presentation To Tell Your Story?
3 lectures 12:33
Types Of Presentations
02:53
Deductive vs. Inductive Logic
06:34
Direct vs. Indirect Storytelling (Hostile vs. Warm Audiences)
03:06
+ Creating Your Presentation
4 lectures 07:05
Vertical Flow
01:44
Horizontal Flow
01:15
Slide Design: Elements Of A Good Slide
01:41
+ Persuading 101 - How To Create Memorable Content
5 lectures 18:59
Perceptive Communication: Ignite The Senses & Events In a Timeline
02:19
Cognitive Communication: Use Their Brains
05:41
Affective: Communicate With Emotions
04:50
7 Tips (Backed By Science) For Compelling & Memorable Presentations
05:18