Powerful Public & Media Relations by BrandNowAsia

Understand what a press release is and how to use it to announce newsworthy events, gain coverage, and reach a target audience through outlining, revisions, scheduling, and Google Drive.

Learn how to craft a newsworthy press release with an attention grabbing headline, compelling photos, concise one page length, boilerplate, and partnerships that boost SEO and halo effect.

Explore press release types, from news and product releases to executive announcements, expert positioning, calendar news, photo releases, and video releases, for media exposure.

Learn how a press release announces news with a headline, one-page format, boilerplate, and checks, plus four elements—timeliness, significance, proximity, human interest—and types: news, product, calendar, photo releases.

Learn how the media operates and how to craft and send press releases that editors will publish, covering online and print cycles, interviews, and timely outreach.

Pitch compelling stories to journalists and editors for earned media by answering who, what, when, where, and why, target the right reporter, follow up, and track outcomes.

Co-create a story bank of brand stories—product development, brand journey and history, management and ambassador insights, plus photos and video stories—and repurpose them for internal sharing and external media.

Explore owned, earned, paid, and shared media, learn effective pitching to journalists, and build a story bank to maximize media coverage.

Explore how to repurpose press releases into blogs and social posts. Learn what content can be repurposed through case studies to maximize value.

Learn how to repurpose content for social media to promote your business, including what repurposing means, content recycling, and how reusing assets adds value.

Repurpose content across platforms while honoring each site's formats, such as Twitter's 280-character limit and varying image dimensions. Expand reach and strengthen messaging, SEO, and backlinks.

Discover practical content repurposing ideas, including roundup posts, content upgrades, and turning blogs into email series, courses, videos, podcasts, webinars into presentations or YouTube videos, and headers into Twitter posts.

Explore case studies of repurposing content to grow audiences and monetize across blogs, e-books, YouTube, and Medium, highlighting Darren Rose, Nisha Madhulika, Ben Hardy, and Liza Koshy.

Repurpose content, or recycle assets, to expand reach, attract new audiences, improve search engine optimization, and save time. Turn blogs into videos or podcasts, as shown by Nisha Madhulika’s success.

Learn the fundamentals of crisis management, including defining a crisis, preparing with media training, war room drills, escalation processes, a crisis checklist and dos and don'ts, plus case studies.

Explore how crises create negative outcomes for organizations, stakeholders, and industries, and learn to reduce uncertainty by identifying issues and solutions across crisis types, including terrorism, sabotage, and natural disasters.

Learn to implement a flexible crisis communication plan and media training for spokespersons to mitigate impact and maintain public trust.

Avoid speculating about events or going off the record; don't avoid communication—communicate promptly, first internally then externally, to preserve trust, credibility, and team support during a crisis.

Define a crisis and its impact, then outline a crisis communication plan with guidelines and regular updates. Emphasize media-trained spokespersons, with multiple voices, and avoid speculation or off-the-record remarks.