Writing is an essential job skill.
Writing is the primary means of communicating in business, to clients, customers, partners, stakeholder, colleagues, employees, and bosses. In today's collaborative world, when writing is done well, business gets done well. Whether writing blogs, website content, emails, letters, reports, company brochures, presentation slides, case studies, sales materials, visual aids, social media updates, and other business documents, a well written and structured message is vital to get the results intended. Well-written proposals lead to more revenue; clearly written messages and reports lead to deeper insights; clever marketing materials boost marketplace reputation.
Good business writing inspires confidence in you and positively impacts your business.
THIS COURSE - Improve your business writing in a few easy steps.
This course will teach you how to easily, quickly, and effectively write powerful business messages.
You will learn key strategies to
Communicate the most understanding in the least time
Engage and keep your reader’s attention
Save time and expense for you and your reader
You will also learn how to
Identify the purpose of the message
Understand your audience
Apply tactics for adapting the message to the audience
Distinguish components of complete and effective sentences
Emphasize important ideas and de-emphasize unimportant ones
Write concisely by eliminating unnecessary words
Revise message to eliminate fillers, repetitious words, and redundancies
Revise message to use jargon appropriately and sparingly, avoiding slang and clichés
Avoid words that explain the obvious or provide excess details
Use power words to show confidence and commitment
Each lecture contains a writing guide, instructive slides, and an assignment and quiz to help you practice and develop effective writing skills.