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30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • 28 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Business Communications Business Writing

Improve your Business Writing - Essential Tips

Practical guide to improve your business writing in a few easy steps.
Rating: 3.7 out of 53.7 (20 ratings)
62 students
Created by Lisa Kleiman
Last updated 7/2017
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to easily and quickly plan your message
  • How to well target your audience
  • How to write messages that are easily understood and engaging
  • How to avoid potential confusion and misunderstanding in written messages
  • How to strengthen your credibility through powerful writing
  • How to write content for diverse audiences
  • How to write compelling prose that sells

Requirements

  • A desire to improve your business writing skills! No supplementary materials are required, but access to a word program such as Microsoft Word is helpful.

Description

Improve your business writing in a few easy steps.

This course will teach you how to easily, quickly, and effectively write powerful business messages.

You will learn key strategies to

  • Communicate the most understanding in the least time
  • Engage and keep your reader’s attention
  • Save time and expense for you and your reader

You will also learn how to

  • Develop a conversational tone and use positive language
  • Use plain expression and familiar words.
  • Identify the purpose of the message
  • Understand your audience
  • Apply tactics for adapting the message to the audience
  • Distinguish components of complete and effective sentences
  • Emphasize important ideas and de-emphasize unimportant ones
  • Write concisely by eliminating unnecessary words
  • Revise message to eliminate fillers, repetitious words, and redundancies
  • Revise message to use jargon appropriately and sparingly, avoiding slang and clichés
  • Avoid words that explain the obvious or provide excess details
  • Use power words to show confidence and commitment

Each lecture contains a writing guide, instructive slides, and an assignment and quiz to help you practice and develop effective writing skills. 

Who this course is for:

  • Anyone who wants to learn how to write effective, powerful business messages quickly.
  • Whether you are new to the business world or have many years of business experience at any level and would like to improve your business writing skills, then this course if for you.

Course content

10 sections • 39 lectures • 2h 3m total length

  • Preview00:22
  • Preview06:48
  • Getting Started - Planning Guide
    2 pages
  • Getting Started - Planning Assignment
    2 pages
  • Getting Started - Planning Quiz
    5 questions

  • Section 2 Introduction Video
    00:24
  • Emphasize Audience Benefits Overview
    04:36
  • Emphasize Audience Benefits Guide
    1 page
  • Emphasize Audience Benefits Assignment
    2 pages
  • Emphasize Audience Benefits Quiz
    5 questions

  • Section 3 Introduction Video
    00:27
  • Target Your Audience Overview
    06:22
  • Target Your Audience Guide
    1 page
  • Target Your Audience Assignment
    2 pages
  • Target your Reader Quiz
    5 questions

  • Section 4 Introduction Video
    00:17
  • Use of Familiar and Simple Words Overview
    09:44
  • Use of Familiar and Simple Words Guide
    1 page
  • Use of Familiar and Simple Words Assignment
    2 pages
  • Use of Familiar and Simple Words Quiz
    5 questions

  • Section 5 Introduction Video
    00:23
  • Positive Language Overview
    06:44
  • Positive Language Guide
    2 pages
  • Positive Language Assignment
    2 pages
  • Use Positive Language Quiz
    5 questions

  • Section 6 Introduction Video
    00:21
  • Communicate Clearly and Concisely Overview
    06:48
  • Communicate Clearly and Concisely Guide
    3 pages
  • Communicate Clearly and Concisely Assignment
    3 pages
  • Communicate Clearly and Concisely Quiz
    5 questions

  • Section 7 Introduction Video
    00:38
  • Be Complete and Concrete Overview
    06:34
  • Complete and Concrete Guide
    2 pages
  • Complete and Concrete Assignment
    2 pages
  • Complete and Concrete Quiz
    5 questions

  • Section 8 Introduction Video
    00:42
  • Using Power Language Overview
    05:15
  • Use Power Language Guide 1
    1 page
  • Power Language Guide 2
    2 pages
  • Power Language Guide 3
    3 pages
  • Power Language Assignment
    2 pages
  • Power Language Quiz
    5 questions

  • Improving a Negative-News Message
    08:12
  • Poorly-Written Message Activity #1
    10:08
  • Poorly-Written Message Activity #2
    07:30

  • Putting it all together for effective, powerful business writing!
    05:00
  • Certificate of Completion
    1 page

Instructor

Lisa Kleiman
Business Communication Professional
Lisa Kleiman
  • 3.7 Instructor Rating
  • 145 Reviews
  • 3,508 Students
  • 8 Courses

Founder and Public Speaking Coach at Speaktopia and Author of "You Got This: Everything You Need to Master Authentic Public Speaking" (2019) River Grove Books. 

A communication professional with a strong background in instruction, training, and management in academic and business settings. Proactively and effectively served in communication management and consulting roles at diverse companies including successful startups and Fortune 500 companies.  Have also helped thousands of students improve their communication skills in my role as a faculty instructor of undergraduate and graduate business and managerial communication university courses.  An academic scholar with an Education Specialist in Adult and Organizational Learning and Leadership degree, a Master of English concentration in Technical and Professional Communication, and a bachelor of science degree in marketing and management with academic and professional certificates in human resources and records management.

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