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Power Of Programmatic Geofencing Marketing & OTT Advertising
Rating: 4.2 out of 5(23 ratings)
96 students

Power Of Programmatic Geofencing Marketing & OTT Advertising

How Agencies & Brands Can Use Geofencing Marketing & Programmatic Display As Part Of Their Omnichannel Marketing Plans
Created byCroxton MBA
Last updated 6/2022
English

What you'll learn

  • How To Become More Effective In Selling Geofencing Marketing & Programmatic OTT Advertising Campaigns
  • The Nuances Of The Entire Programmatic Display Advertising Ecosystem
  • How To Conduct Successful Media Planning Across Geofencing & Programmatic Platforms
  • How Executives, Account Managers & Sales Team Can Oversee Programmatic & Geofencing Marketing Teams
  • How To Optimize & Ensure Teams Are Getting The More Leads, Sales & Conversions From Geofencing Marketing Campaigns
  • How To Build A Powerful Geofencing & OTT/CTV Advertising Campaigns

Explore related topics

Course content

2 sections • 23 lectures • 5h 14m total length

  • How Geofencing & Programmatic Display Works17:53

    Explore how geofencing and programmatic display target in-market audiences with addressable and household geofencing, while measuring offline foot traffic and online conversions through dashboards.

  • All Tactics Beyond Geofencing18:09

    Explore programmatic display tactics beyond geofencing, including addressable geofencing, geo-targeted and site retargeting, search and keyword contextual targeting, OTT, and measurement via a unified dashboard.

  • Using Geofencing For Event/Conference Targeting13:05
  • Addressable (Household) Geofencing16:45

    Target individual households with addressable geofencing using demographic and psychographic data to amplify television, video, and over-the-top campaigns, while measuring foot traffic and achieving high match rates.

  • Types of Creative Needed For Geofencing & Programmatic Display12:43

    Learn to design geofencing and programmatic display creatives using formats like jpeg, png, html, gif, and html5, with preferred video lengths of 15 and 30 seconds.

  • Creative Best Practices10:47
  • Programmatic Video (Pre Roll, Post Roll & More)9:25

    Explore programmatic video strategies using pre-roll, mid-roll, and post-roll 15- and 30-second assets to boost engagement, click-throughs, and measured foot traffic via geofencing and OTT integration.

  • The World Of OTT & Connected TV Advertising21:47

    Discover how connected TV advertising and over-the-top TV enable programmatic display and addressable geofencing to reach precise audiences on streaming devices, with cross-device identity, premium inventory, and real-time analytics.

  • Customer Journey Mapping12:09

    Craft a holistic buyer's journey map by aligning geofencing and programmatic display with offline and online touchpoints to improve marketing mix effectiveness and lift.

  • Intent vs Demographic Targeting In The Programmatic Ecosystem6:52
  • Estimating Impressions & Reach 1B7:38
  • Estimating Impressions & Reach 1A14:08

    Learn to estimate impressions, budget, and reach for programmatic display and geofencing, and apply tactics like site and search retargeting to maximize reach and return on investment.

  • Measuring Success In Programmatic & Geofencing13:04
  • Conversion Zone Tracking12:15

    Explore convergence zone tracking to measure foot traffic and conversions from geofencing ads, distinguishing view visits from click visits across multiple store locations.

  • Geo Conversion Lift Reporting9:15

    Explore geo conversion lift reporting to measure incremental foot traffic from programmatic geofencing campaigns, compare natural versus campaign-driven visits, and optimize OTT advertising strategies.

  • Analytics & Reporting 1a8:27
  • Analytics & Reporting 1b16:24

    Leverage 24/7 analytics dashboards to review programmatic, geofencing, and search retargeting campaigns, including impressions, clicks, click-through rate, and walk-ins, with device, location, and creative optimization insights.

  • Google Analytics Measurement10:43

    Discover how geofencing campaigns interact with Google Analytics and why app-based traffic may not register due to cookie limitations. Learn to measure online conversions and key KPIs with geofencing strategies.

  • Advanced Strategy28:37

    Develop and execute integrated programmatic geofencing strategies, including addressable geofencing and OTT, with cross-channel retargeting to drive measured foot traffic and conversions.

Requirements

  • Experience In Digital Sales
  • Experience In Digital Marketing
  • Experience In Media Planning

Description

In this course, we go over all the nuances of geofencing marketing, programmatic display, ott advertising, and how to build effective campaigns as well as how to media plan and sell them properly.


Geofencing marketing has grown in popularity over the years because it is utilizing someone's precise location to give us insights into their intent to buy.  So for example, car dealerships can geofence their nearby competitor dealers knowing those folks in market looking to buy a car are visiting their competition.


We at Propellant Media have been doing geofencing marketing for quite sometime and we white label our services to over 700 ad agencies.  But we also wanted to build a course to support agencies and media buying teams as well as small businesses who want to learn more about this space.


This course is great for:

  • Ad Agencies

  • Marketing Companies

  • Public Relations Firms

  • Small To Midsize Corporations

  • Agency Sales Reps

  • Print & Direct Mail Companies

  • Industry Specific Consultants (Healthcare, Political, Retail, Foot, B2B, etc..)


This course is great for anyone who is an ad agency or marketing professional/business owner who wants to bring geofencing marketing, ott advertising, and programmatic display to their client base.  If you are looking to learn more about geofencing marketing and how to effectively utilize it for your organization, this course is right for you.

Who this course is for:

  • Media Planners
  • Digital Agency Owners
  • Industry Consultants (Political, Healthcare, Retail, B2B, SaaS, Education)
  • Agency Sales Reps
  • Account Managers

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