Power Blogging - American Style
3.9 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3 students enrolled

Power Blogging - American Style

Blog Your Brand with Fast-Paced Stories
3.9 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3 students enrolled
Created by Deborah Levine
Last updated 6/2017
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 31 mins on-demand video
  • 5 articles
  • 9 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Combine a fast-pace with storytelling for a dramatic blog.
  • Demonstrate your Super Hero skills to potential clients.
  • Show NOT Tell - How to keep readers reading.
  • Avoid distracting writing habits & mistakes.
Requirements
  • You should have a blog site
Description

Use this hands-on course to create the fast-paced story that spotlights your services or products to an American audience. Learn how to plot your story with an emotional message and transformational appeal. Discover how to avoid common cross-cultural mistakes that make you difficult to understand, confusing, or just boring. Get tips on making your story 's imagery compelling. Want to capture readers with a story about how you solve their problems?  Get ready to be the hero of your story!

Who this course is for:
  • Anyone who wants to blog for an American audience.
Course content
Expand all 19 lectures 33:31
+ Start Here
2 lectures 04:52

Learn the three categories of icons that can transform your reader.

  1. Action Hero 
  2. Scientist-Inventor 
  3. Expert-Teacher
Preview 02:16

Picture yourself as the hero of your story. You are the best person to help the reader of your blog. Begin by imagining yourself as the kind of hero that best fits your skills and talents.

  1. Are you the action hero who can intervene and fix a problem? 
  2. Are you the innovator who can create and design a solution?
  3. Are you the teacher who can lead the way out of the dilemma?


What kind of hero are you?
02:36
  1. What is the worst FREQUENT problem that your clients encounter?
  2. How does your service or product resolve that problem?
  3. What is the WORST problem that your clients encounter?
  4. How does your service or product resolve that problem?
What do you fix?
1 question
+ Build the Drama
5 lectures 10:40

The Emotion Barometer has 4 Emotion Levels. When you design each level, you also assign a measured category that can be inserted into your story. The emotions increase and decrease in intensity depending how you apply them to your story. Here are the 4 levels. Use the Resource to see how all 4 level develop. Use the following lectures in this section to map out your levels and barometer.

  1. IDEAL / CALM
  2. OKAY / TOLERABLE
  3. UPSET / TRYING
  4. PANIC / NIGHTMARE
Preview 04:05

The trick to using emotions in storytelling is to be able to picture them. The first level of emotion begins your 4-part barometer with peace and calm.

  1. Think of your favorite vacation spot. 
  2. Imagine yourself there. 
  3. What do you see? 
  4. What is the expression on your face? 


This calm place is your Ideal - Level #1. Use the Resource to fill out your visual.


Create your Emotion Level #1- Calm
01:05

Level #2 is OK, not great, but good. 

Picture yourself with a client who is describing one of the problems outlined in the first lecture. 

  1. Where are you? 
  2. What is the problem? 
  3. What is the expression on the client's face? 
  4. What is the expression on your face?

Use the attached resource to complete the picture.

Create your Emotion Level # 2 - Tolerable
01:12

Level #3 has progressed in intensity from #2. It's now Upset

Picture yourself with that client again. Something has happened to make things worse. 

  1. Where are you? 
  2. What happened to make things worse? 
  3. What is the expression on the client's face? 
  4. What is the expression on your face?

Use the attached resource to complete the picture.

How to create Emotion Level #3 - Upset
02:26

Level #4 has progressed to even greater intensity from #. It's now a Nightmare and Panic.

Picture yourself with that client again and use your HERO skills to rescue that client.



Emotion Level #4 & the Hero
01:52
+ Make your story come alive.
2 lectures 02:07

Learn the difference between reporting and storytelling.

Show NOT Tell
00:17

Find alternatives to words and phrases that are confusing or boring.

Avoid empty words: 

  • important
  • interesting
  • somewhere

Avoid vague qualifiers: 

  • probably
  • very 
  • nearly 
  • a lot 

Putting empty words with vague qualifiers doesn't fix confusing & boring: 

  • very important
  • really interesting
  • probably somewhere

 



Preview 01:50
+ Why less is more.
2 lectures 02:12

How can you adjust sentence length to attract readers? 

A common mistake that loses you readers is making sentences too long. Follow these strategies to avoid this mistake

  1. Don’t use SEMI-COLONS
  2. Don't use more than four COMMAS in a sentence
  3. Don't use the word BUT more than once in a sentence
  4. Don't use the word AND more than three times in a sentence
  5. Don't use more than two connecting words in one sentence:
  • however
  • thus
  • then
  • so
  • yet
  • therefore





Best practices: sentence length
01:59

How can you design the content of your paragraphs so that you don't lose readers.


    1. Design your first paragraph so that it tells the reader what they will get in your blog.
    2. Describe the client you help in the blog
    3. Describe the problems the client has in the blog
    4. Tell them that you solve those problems and to find out - KEEP READING
  • 5. Design your last paragraph with a BIG FINISH

    • Highlight the value of what you did for clients like this one 
    • Give them one last piece of advice and/or warning: DOs and DON'Ts
    • Point them in the direction of next steps




    Design paragraphs for fast reading
    00:13
    + Cross-cultural Pitfalls
    4 lectures 03:47

    Jargon refers to abbreviations, acronyms, and initials that may be a mystery to readers. Here's how to make sure you're understood.

    Avoid Jargon
    00:48

    Use the American version of  words and phrases for an American audience.

    Avoid mixing up American Vs. British English idioms
    00:49

    Avoid these 3 common mistakes that are made by many of you who are not native English speakers.

    Avoid The Top 3 Grammar Mistakes
    00:41

    Learn the difference between the spelling of common words in American and British English. 

    Avoid American vs. British English spelling mistakes
    01:29

    Choose which spelling is American English not British English.

    American spelling quiz
    1 question
    + Why bother?
    1 lecture 04:59
    Why bother with American-style blogging?
    04:59