Positive Social Media Marketing

Name: Positive Social Media Marketing
Rating: 4.6 (5 reviews)

Using social media to gain company reputation and increase customer base

Created byEric Yeboah

Last updated 3/2026

English

What you'll learn

Learn understanding group behavior on social media
Learn brand building, launch and promotion on social web
Identify marketing opportunities through social web
Learn social network for marketing purposes
Build online reputation with social media marketing
Reputation management in the age of media and viral social media transmissions
The need for effective organization policies on social media and personal devices
How to maintain a brand reputation on social media

Course content

11 sections • 38 lectures • 2h 23m total length

Introduction2:58
Explore positive social media marketing by studying social media characteristics and networks. Learn advertising, branding, content planning, and online reputation management on social networks using quantitative tools.
What is social media marketing4:29
Explore the meaning and key concepts of social media marketing by showing how social networks enable sharing videos and photos, real-time customer feedback, and access to online markets worldwide.
Social media characteristics aspect4:44
Explore social media characteristics and aspects that reshape how people communicate worldwide, enabling real-time interaction with brands and requiring marketers to listen, engage, and adapt across evolving channels.
Insight into social media networks from marketers point of view5:05
Explore how marketers use social media networks as a direct, extended channel to listen to customers, engage in discussions, and gather instant feedback, while integrating with other media channels.
How social media is different from other media5:30
Explore how social media differs from traditional media, with millions online engaging in conversations that fuel word-of-mouth and public opinion, and understand audience control over content for marketing.
Approaches to learning about social web for marketing professionals4:15
Learn to study the social web for marketing pros by analyzing channels, audience behavior, trust, feedback, and syncing campaigns with operations to influence purchase decisions.
Understanding group behavior4:35
Understand how groups interact on the social web across blogs, forums, and networks to influence purchasing decisions and guide marketing strategies grounded in customer experiences.

Understanding social media channels5:32
Understand how social media channels reshape consumer behavior through interactive networks, and plan multi-channel advertising across blogs, videos, podcasts, email, and SMS.
Social web channels and features- RSS feeder4:09
Explore how social web channels and features like blogs, forums, podcasts, audio, video, photos, SMS, and email drive engagement, with RSS feeds delivering timely updates to subscribers.
Social network - A way element of social web5:01
Learn how social networks drive the social web and empower companies to participate, engage communities and individuals, and craft targeted communications strategies across social and business networks.
Advertising on social network3:55
Explore how social networks transform advertising by moving from interruptive banners to interactive embedded marketing apps that engage audiences and reveal consumer behavior insights.
Brand building, launch and promotion on social web4:18
Build brand reputation through social networks by enabling two-way conversations and authentic feedback. Use online communities as launch vehicles to drive promotion and gain consumer insights.
Advertising planning on social web4:04
Control the social web content5:01
Analyze how consumer generated media across blogs, videos, photos, and music shapes conversations and brand loyalty on social networks, while marketers guide discussions.
Power of feedback and content4:52
Harness feedback and user-generated content, including photos and videos, on social networks to shape brand reputation. Align operations with promises to mobilize positive reviews and mitigate risks.

Internet usage - Then and now2:04
Explore how internet usage evolved from limited bandwidth to always-on access and how social networks create marketing opportunities by understanding channels and mediums to build your online reputation.
TV and print media2:28
Advertising and building brand through social network3:29
Explore how advertising on social networks uses banners, pop-ups, and media-rich ads to boost brand awareness and engage communities through ongoing conversations, turning audiences into customers and evangelists.

Building internal social network within organization2:35
Explore building internal social networks within the organization to support marketing, gather employee feedback, recruit talent, and foster an open culture that enhances product development and brand reputation.
How to benefit from participating in professional and business social network2:12
Learn how professional networks unlock data on contacts, groups, and communities of experts; brands engage communities for product buzz, feedback, and market research through consistent, interactive interaction.

Multi media technology has fueled the growth of social media1:28
Explore how multimedia technology drives social media growth across blogs, microblogs, audio and video sharing, and podcasts for marketing. Leverage audience interactions to inform product decisions.
Leverage on collective intelligence of the community2:23
Leverage the collective intelligence of the community to connect with the audience, gain insights for product innovations, and guide future development through community feedback.
Use multiple channels with different objectives2:04
Leverage multiple social media channels with different objectives to gather feedback, drive sales, and engage communities across blogs, video, podcasts, and other networks, informing strategy with interactive insights.

Difference between traditional advertising on social media3:07
Contrast traditional and online social media advertising, highlighting interactive, permission-based engagement, audience ad blockers, and the need for marketers to invite participation and adapt to evolving trends.
Building online reputation2:13
Understand how audience conversations shape online reputation and implement sustained, planned social media marketing activities that measure sentiment, feedback, and community characteristics to boost a sustainable online reputation.

the need for effective social media and smartphone policies2:11
organizational marketing devices3:01
Implement and enforce bring your own device and corporate mobile policies to mitigate security risks, monitor social media usage at work, and regulate device access with approved, secure smartphones.
loss of productivity and management control2:21
Assess how loss of productivity and managerial control arise from excessive social media use, and outline sensible policies balancing personal entertainment with official responsibilities during office hours.

Requirements

No requirement
Desire to learn more about social media marketing

Description

Internet being a global phenomenon, you will find people from all over the world coming together to talk and share information about their particular interest. It had never been easier that this to make to make friends and socializing over the internet.

When we talk of social networking we are just not referring to the chatting and other blogs and forums where people discuss certain topics. We seem to be using the social media for sharing videos, movies, music, photos and all of the information that one would want to share. Today social media is a big marketing tool for promoting company products and services that have help a lot of reputable organizations gaining big market share and increasing revenues beyond once imagination how significant social media is contributing to business and the entire global enterprise.

Marketers have got to understand the fundamental differences between other marketing channels and social media networks. Social media networks are the most direct channel that provide access to the would be customers and existing customers. However it is also important to note that the conversations and information between the communities and individuals on various forums and blogs is totally voluntary or collaborative. Marketers do not have absolute control over any discussions on the forums concerning products or services.

Although the natural inclination is to focus on building a positive online reputation a negative review every once in a while can actually be good for a brand. It can help you identify a business flaw, a manufacturing issue or a problem in a product/service. It can also push you to imrove your online reputation marketing strategy- which again is good for your business growth.

Who this course is for:

everybody, marketers, salesmen, social media workers, non profit organizations, managers, consultants, Brand managers,students, donors, directors etc

Positive Social Media Marketing

What you'll learn

Explore related topics

Course content

Introduction To social Media Marketing7 lectures • 32min

How To Manage Someone's Social Media4 lectures • 14min

Critical Areas To Learn ON Social Media Marketing8 lectures • 37min

Identifying Marketing Opportunities Through Social Networks3 lectures • 8min

How To Maintain A Brand Reputation On Social Media3 lectures • 18min

Social Network For Marketing Purposes2 lectures • 5min

Multiple Business Objectives With Social Media Marketing3 lectures • 6min

Building Online Reputation With Social Media Marketing2 lectures • 5min

Use Of Quantitative Tools In Social Media Marketing2 lectures • 6min

The Need For Effective Policies On Social Media And Personal Devices3 lectures • 8min

Requirements

Description

Who this course is for: