Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Positioning for Tech Startups by Sramana Mitra
Rating: 4.8 out of 5(31 ratings)
79 students

Positioning for Tech Startups by Sramana Mitra

Learn to Position Your Tech Startup Product or Service with Sramana Mitra
Created bySramana Mitra
Last updated 3/2025
English
English [Auto],

What you'll learn

  • How to position a product or service.
  • How to segment a market.
  • How to achieve product-market fit.
  • How to do competitive analysis.

Course content

2 sections • 15 lectures • 5h 56m total length

  • Introduction1:21
  • Positioning for Tech Startup Entrepreneurs2:23

    Learn how positioning drives product market fit and growth for early stage startups and larger companies, including segmentation, competitive, and pricing positioning, per one by one M by M curriculum.

  • Value Proposition16:30

    Define your value proposition by identifying a real problem you solve and why customers will pay for it, distinguishing painkillers from vitamins and must-haves from nice-to-haves.

  • Customer Segmentation26:12
  • Competitive Positioning21:50

    Identify competitive positioning scenarios: large new markets, large existing markets, mid-sized markets ignored by incumbents, and small niche markets, and craft differentiated, niche-focused strategies to compete or partner for advantage.

  • Positioning Case Study: Starmind CEO Marc Vontobel33:22

    Learn how a technical founder pivots Starmind from consumer to enterprise, using precise positioning to drive traction across three use cases—R&D knowledge sharing, sales, and IT ticket ROI.

  • Business Models24:01

    Select a monetization model early from licensed software, subscription, transaction, advertising, freemium, royalties, OEM, project-based, or open source to build a sustainable revenue-driven startup.

  • Use Cases8:38

    Identify a compelling use case for your technology, then map a killer-app go-to-market strategy with ROI through channel partners and system integrators, illustrated by Lotus Notes to Google Cloud migration.

  • When to Pivot Case Study: Bullhorn Co-founder Art Papas0:54

    When CEO Art Papas started Bullhorn, the first idea didn’t stick, and much of the venture capital raised during the first dotcom bubble was exhausted. Read how Art pivoted out of that bind, bootstrapping his way to success.

  • Katana CEO Kristjan Vilosius on Building a Global ERP Company from Estonia48:19

    Discover how Katana built a global cloud inventory and ERP platform from Estonia, leveraging a laser-focused go-to-market with Shopify, QuickBooks, and tiered pricing to scale SMB manufacturing.

  • Bloomfilter Founder Erik Severinghaus on Positioning a Generative AI Startup37:09

    Founder Erik Severinghaus discusses his journey as a serial entrepreneur and we deep dive into the Positioning of Bloomfilter.

  • Pitch at Mentoring Roundtable: Great Positioning Discussion - Ron41:51

    Discover how Skill Keeper uses NLP powered resume reformatting, calendar scheduling, and integrated video interviewing to boost tech recruitment productivity through ATS integration with Lever and Greenhouse.

  • Pitch at Mentoring Roundtable: Positioning Conversation - Abishek32:12

Requirements

  • None.

Description

In this course, we'll delve into the intricate world of positioning, unraveling its critical significance in the quest for product market fit. As you embark on your entrepreneur journey, understanding the nuances of positioning becomes paramount. It's not just about launching a product; it's about positioning it strategically to capture the market's attention and demand.

Throughout these lectures, we'll dissect the mechanics of positioning, exploring key elements such as segmentation, competitive analysis, and pricing strategies. Developed as an integral part of the esteemed core 1Mby1M curriculum, this course imparts knowledge honed over 15 years..

Drawing from my vast experience collaborating with startups of every size and stage, I emphasize the universal importance of positioning in fostering business success. Whether you're working on a budding startup or within a seasoned corporation, effective positioning serves as the catalyst for scalability and rapid growth.

I'll share insights gained from numerous turnaround projects, illustrating how strategic positioning can breathe new life into struggling ventures, paving the way for product market fit. Whether you're launching innovative solutions or refining existing offerings, mastering the art of positioning is indispensable in navigating the dynamic tech startup landscape.

Join me as we embark on this enriching journey, uncovering how positioning acts as the linchpin in unlocking enduring success in the ever-evolving tech industry. Let's innovate, disrupt, and thrive together!

Who this course is for:

  • Entrepreneurs trying to start a company.
  • Entrepreneurs trying to test an idea.
  • Entrepreneurs trying to validate an idea.
  • Entrepreneurs trying to size the market for an idea.

Report abuse