Positioning for Tech Startups by Sramana Mitra
What you'll learn
- How to position a product or service.
- How to segment a market.
- How to achieve product-market fit.
- How to do competitive analysis.
Requirements
- None.
Description
In this course, we'll delve into the intricate world of positioning, unraveling its critical significance in the quest for product market fit. As you embark on your entrepreneur journey, understanding the nuances of positioning becomes paramount. It's not just about launching a product; it's about positioning it strategically to capture the market's attention and demand.
Throughout these lectures, we'll dissect the mechanics of positioning, exploring key elements such as segmentation, competitive analysis, and pricing strategies. Developed as an integral part of the esteemed core 1Mby1M curriculum, this course imparts knowledge honed over 15 years..
Drawing from my vast experience collaborating with startups of every size and stage, I emphasize the universal importance of positioning in fostering business success. Whether you're working on a budding startup or within a seasoned corporation, effective positioning serves as the catalyst for scalability and rapid growth.
I'll share insights gained from numerous turnaround projects, illustrating how strategic positioning can breathe new life into struggling ventures, paving the way for product market fit. Whether you're launching innovative solutions or refining existing offerings, mastering the art of positioning is indispensable in navigating the dynamic tech startup landscape.
Join me as we embark on this enriching journey, uncovering how positioning acts as the linchpin in unlocking enduring success in the ever-evolving tech industry. Let's innovate, disrupt, and thrive together!
Who this course is for:
- Entrepreneurs trying to start a company.
- Entrepreneurs trying to test an idea.
- Entrepreneurs trying to validate an idea.
- Entrepreneurs trying to size the market for an idea.
Instructor
- 4.7 Instructor Rating
- 2,658 Reviews
- 21,133 Students
- 87 Courses
Sramana Mitra is Founder and CEO of One Million by One Million (1Mby1M), a global virtual accelerator that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy, and is author of the Entrepreneur Journeys book series and Vision India 2020. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. Sramana has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology. In 2015, Sramana was named one of LinkedIn’s Top 10 Influencers, alongside Bill Gates and Richard Branson.