Political Ads on Facebook & Instagram - A Beginners Guide
What you'll learn
- Understand why you should use Paid Ads on Facebook and Instagram in your political campaigning
- Up-level your understanding of Meta's jargon and terminology around paid ads
- Plan a paid Meta Strategy for your election campaign
- Boost a Facebook or Instagram Post as a Paid Ad
- Build and Save Geographic Audiences to target your electoral area
- Build and Save Demographic Audiences using Meta Detailed Targeting
- Set up a Budget Plan for Paid Social ads
- Create and maintain a Goals and KPIs tracker
- Get Authorised to run Political Ads on Meta
- Place your first Political Ad on Meta
- Learn about the Meta Ads Library and how it can help your campaign
Requirements
- This is an entry level 101 course, intended for those who have no experience at all running Meta ads. We assume that you have a Facebook profile (if not, you should set one up first).
Description
If you are running an election campaign or standing as a political candidate, you probably know you need to run ads on Facebook and Instagram. But most 'how to' guides are intended for commercial advertisers, and can be confusing. This course is for you.
I'm a digital consultant for the campaigning sector, with a strong focus on paid social marketing for elections. I've helped train political campaigners all around in the world in how to use ads on Meta, from local candidates to leading parties, ministers and prime ministers-in-waiting, and I've encountered many of the blockers which campaigners of all levels find challenging.
Even if you have no experience with paid social, by the end of this course, you'll be ready to start your campaign using Facebook and Instagram advertising. You'll understand the jargon, plan a high level strategy with tactical goals, you'll understand the technical processes and you'll work through the Political Ad Authorisation process.
Don't risk your campaign's success by leaving it too late, or winging it using confusing commercial guides. But no need to pay huge fees to digital ad agencies - you can learn how to boost posts and run ads yourself using Facebook and Instagram. This course will show you how to get started, step by step.
Who this course is for:
- This course is for anyone running a campaign related to politics, elections or other non-commercial purposes.
- You might be the candidate, a direct campaigner or working within a campaign team, for a politician, a political party, or a non-profit organisation campaigning around an electoral issue.
Instructor
- 4.8 Instructor Rating
- 14 Reviews
- 44 Students
- 1 Course
Clare O’Donoghue Velikić is a digital consultant and strategist for the progressive campaigning sector. She is the Founder and Director of ODV Digital, which advises and supports political parties, semi-states and non-profits across Europe, including Ireland, the UK, Germany, Slovenia and Serbia, and the United States. With a strong focus on Paid Social for campaigning, ODV Digital has helped to win elections and referenda around the world, achieved ambitious performance targets, and helped to re-shape organisations through digital transformation. Clare’s work with Hays County Democratic Party in Texas was recently awarded ‘Best Use of Digital in a campaign under $1m’ by the American Association of Political Consultants.
Clare previously spent nine years at Facebook, where she founded and led the Politics and Government marketing team for Europe, Middle East and Africa. She started her digital marketing career at Google, and also served two years with the OSCE Mission in Kosovo, monitoring democratisation and human rights. She divides her time between Dublin and Belgrade, together with her husband, two children and Lulu the cat.