Learn How to Build a Personal Brand on LinkedIn®

Note: We've added the Big Six Skills module for you in the bonus materials section.

In this lecture, you are going to learn how to enhance the delivery of your personal brand (at Eazl, we like to think of this as your “professional brand“).

These are sources of visual assets that reinforce your professional positioning:

• Assets gathered from a past employer’s website or social profiles (for example, promotional media used or images of an office or campus).

• Assets gathered from the websites or social profiles of the partners, clients, or vendors of a previous employer.

• Photos of you with clients, vendors, or teammates.

• Images of awards you received related to your past work.

Photos of academic achievements (e.g degrees). Most useful for students.

Note: Some students have asked whether or not it's legal to use images found on an employer's website or social media accounts on their LinkedIn® profiles. You'll find a link that answers that question in the resources associated with this lecture.

One of the most important things to realize when you build your resume is this: You don't want to be everything to everybody. In other words, you don't want to claim to have a very broad range of skills that apply to many different kinds of jobs and organizations. Recruiters want to know that you have skills for the specific position they are looking to fill. This is why it is important to pick your Big Six Skills and talk about them, then continuously refer back to them throughout your resume, LinkedIn® Profile, and cover letter.