Learn to Craft and Build Your Personal Brand on LinkedIn®
4.3 (182 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,409 students enrolled

Learn to Craft and Build Your Personal Brand on LinkedIn®

Whether you're a Java or C++ programmer, in sales, or on the job search you can accelerate your career with LinkedIn®.
4.3 (182 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,409 students enrolled
Last updated 6/2019
English
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Current price: $23.99 Original price: $34.99 Discount: 31% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • 4 articles
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how to connect your resume, LinkedIn® profile, and networking efforts with interviewing and targeting jobs.
  • Learn to decode industrial cultures and optimize your targeting for your audience.
  • Learn, based on research, what matters in professional photos and how you can make an instant impact with yours.
  • Learn how to craft relevant, keyword optimized copy for your profile so that you can build trust and win opportunities.
  • Learn how to leverage supplementary visual assets to tell your professional story powerfully.
Requirements
  • An existing LinkedIn® profile and access to basic photography equipment.
  • An already-completed resume using Eazl's course would be ideal.
Description

v2.1 Released on August 20, 2015

Create More Opportunities and Present Yourself Powerfully on LinkedIn®

300,000,000+ professionals are active on LinkedIn®--the network is quickly becoming an essential part of every modern professional's career presence. On the other side of Eazl's course on advanced LinkedIn® profile building, you'll have a profile that increases your visibility, that helps you get found for big opportunities, and that makes you someone that other people want to have in their professional networks. You will quickly be able to:

  • Bring relevant, valuable connections into your professional ecosystem
  • Establish yourself as best in class talent in your professional arena
  • Differentiate yourself or your organization from competitors
  • Convert online connections to real world relationships

Eazl's team of recruiters, digital producers, and support staff in San Francisco has leveraged cutting edge research from Harvard, Purdue, Duke, the Gates Foundation, and McKinsey to create a comprehensive suite of resources that you can access for free by enrolling in the course. They include:

  • 20+ HD Videos and Step-by-step Tutorials
  • 15 Exclusive Guides and Sample Summaries (in downloadable .pdf format)
  • ...and more

Get Access to Eazl's Signature Customer Support Team

During your experience with the course, you'll also have access to Eazl's signature customer support team. We promise that all support inquiries made via email or in the discussions board will be answered within 48 hours.

Who this course is for:
  • Participants in and recent graduates from MBA programs
  • Recent college graduates
  • Current undergraduate students
  • People writing a resume for the first time
  • People considering a career change
  • Job seekers who want to improve their results
Course content
Expand all 24 lectures 01:09:03
+ Advanced Profile Building in LinkedIn® to Send Clear, Relevant Messages
6 lectures 13:41

Note: We've added the Big Six Skills module for you in the bonus materials section.

Preview 02:14
Using Your Profile Photo to Lower Friction with Recruiters [SIS Tool Here]
02:09
Intelligent Design for LinkedIn® Profile Headlines
02:48
How to Write Powerful LinkedIn® Summaries [Guide to LinkedIn® Summaries Here]
03:38
The Opportunity for Visual Branding on Your LinkedIn® Profile
3 questions
From the Vlog: Two Recipes for Getting More LinkedIn® Recommendations
00:09
+ Building a LinkedIn® Profile That Makes an Instant Impact [SideBYSides]
10 lectures 40:44
Introduction to SideBYSide Advanced LinkedIn® Profile Building
00:38
Summary Design and Collection of Supplementary Collateral
07:28
Integrate Your Headshot and Summary Collateral, then Create a Custom URL
08:35
Taking Your Professional Story Live with Visual Collateral
06:28
Linking Educational Institutions and Making Your Degrees POP
03:22
Using the Supplemental Sections
03:02
Connecting Skills with Your Big Six and Optimizing Advanced Features
05:27
Extra: How to Source Beautiful Copyright-free Banner Images for Your Profile
01:34
Extra: Add Videos to Strengthen Your Profile and Personal Brand
02:41
Extra: Source and Add Powerful Profile Content from SlideShare
01:29
+ Free Bonus Materials
4 lectures 11:07
Wrapping Up + Bonus Materials
00:51

One of the most important things to realize when you build your resume is this: You don't want to be everything to everybody. In other words, you don't want to claim to have a very broad range of skills that apply to many different kinds of jobs and organizations. Recruiters want to know that you have skills for the specific position they are looking to fill. This is why it is important to pick your Big Six Skills and talk about them, then continuously refer back to them throughout your resume, LinkedIn® Profile, and cover letter.

Preview 02:13
Why are the Big Six the foundation of your resume?
4 questions
CCMM: A Framework for eNetworking That Anyone Can Use [Guide to CCMM Here]
02:35
SideBYSide: Identifying Networking Targets on LinkedIn®
05:28
+ Discount Codes + Information about VIP Support
1 lecture 00:49
Access to Discount Codes and Eazl's VIP Support Team
00:49