How I Made Six Figures In 12 Weeks With P.O.D Jewelry

To run Facebook Ads you need to first open a Facebook Business Manager account. If you don't have a Facebook account, you'll need to get one first. I'm assuming you already have a Facebook account :) This lesson takes you through the basic steps of opening a Facebook Business Manager Account and briefly introduces the interface before we move onto the next necessary steps we need to complete before we start running any ads. Note : there is quite a lot to do before you start running Facebook Ads. Please make sure to watch al these lessons and make sure you understand what is going on.

After completing this lesson students will understand how to open a Facebook Business Manager account, before moving onto all the other steps needed in subsequent lessons that follow afterwards.

While you can run ads from your personal Facebook account, I do not recommend it! You're going to need at least one Facebook page to run ads from. Think of it as an identifier, or a container if you like. A space to run ads from instead of your own personal Facebook account. Creating Facebook pages is free and you can make as many as you like. In this lesson I walk you through exactly how to set one up, and the few extra steps I think you should do to make yours "stand out from the herd" a little. You can use a name or brand of your choice, add in different graphics, post some content, and more - to jazz your Facebook page up rather than leaving it blank. After completing this lesson you'll know how to make a fully fledged, live and kicking Facebook page of your own.

After completing this lesson students will understand how to get up a new Facebook page inside their business manager. They will also understand why they should use a page like this to run ads from, as opposed to their main, personal Facebook account.

When you start running Facebook Ads, you'll also start getting likes, shares and comments on your posts. The internet is full of haters and not all these comments will be positive. Some people just love to post negativity and hate. If you were giving gold bars away for free, someone would hate on you for some reason. It's tiring to moderate and way easier to nip it in the bud before it even happens. Instead of getting concerned or wound up about haters posting rubbish - don't worry! By using Facebook Page Moderation and adding a list of 'bad' words, you can automatically block any negative comments from appearing under your ad. Once you set this up 95%+ of negativity will be auto blocked, or 'hidden' from appearing on your page, meaning other people won't be able to see or read it. I've already started you off with a list of words linked with this lesson that you can just copy and paste into your own Facebook page. Boom. Problem (mostly) solved. Don't forget to add in all curse words, plus any others you may just want to block. This lesson explains everything about Facebook Page Moderation and why you would want/need to do it.

After completing this lesson students will understand why they don't want negative comments or feedback on their Facebook page posts, and how to configure the page so most hate posts and negative comments are auto censured before they even go live on their Facebook page(s).

Just like with your Facebook page, I do not recommend running ads from your own personal Instagram account. If you don't have an Instagram account, it's about time you opened one. If you do already have one, then let's open another to match your new Facebook page. In this lesson I walk you through step by step on how to open a separate Instagram page to run your ads from. While you don't have to run ads on Instagram (you can choose to just use Facebook) most people have both, so it's wise to advertise in both places. Instagram is owned by Facebook so it's all part of the same network. Setting up a new Instagram account is easy and in this lesson I show you how. I also recommend adding some content, and custom links/graphics. Everything you need to get an all singing, all dancing Instagram page up and running is covered in this lesson.

After completing this lesson students will know exactly how to open an Instagram account, and add content (posts) with links to the account's page.

Now that you have a Facebook page and an Instagram account set up, you're going to have to add a Facebook Ads account too. This lesson walks you through the steps you need in order to create a Facebook ads account inside your Facebook Business Manager. There's a bit of set up needed but you can watch 'over my shoulder' and see exactly what you have to do to complete this task.

After completing this lesson students will know how to create a Facebook Ads account inside their Facebook Business Manager.

A super short lesson here, as I forgot to include this info in a previous one! Just like all your other assets inside Facebook Business Manager, you have to connect, or 'assign' them to yourself so you can use them as needed. This brief lesson ensures you know exactly how to connect your Instagram account to your new Facebook Ads account. Watch as I perform the task, then do it yourself in your own Business Manager.

After completing this lesson students will know how to connect their Instagram account to a Facebook Ads account.

This lesson explains what the Facebook pixel is, what it does, and how you will install, then use it in conjunction with your Shine-On pages and products. I also talk you through why you need to use the Facebook pixel when doing Facebook Ads for Shine-On products. This mainly includes being able to make custom audiences so you can do retargeting, and then later on down the line lookalike audiences.... But we'll get to these things in further lessons. If any of you have been confused when reading online about Facebook Pixel events such as VC (view content), ATC (add to cart) and others, then these are all explained in this lesson too.

After completing this lesson students will understand more about the Facebook pixel, where you go inside Facebook Business manager to get the code from, and where to insert this code on your Shine-On product pages.

A short lesson explaining how you add a payment method to your business manager so Facebook knows it can take money from your Paypal account or credit/debit card when it needs to. This step is mandatory in order to start running Facebook ads! So make sure this is completed before you move onto any further lessons. I also detail how you can add multiple cards and Paypal accounts then move them around when it comes time to pay your account balance.

After completing this lesson students will understand how to add a payment method to their Facebook Ads account.

This lesson explains how you get to your Facebook Ads Manager from inside your Facebook Business Manager. Right now yours will be empty so there will be nothing in it, but I show a screen recording of another business manager of mine so you can see what one looks like when it has campaigns running (clue : it's a lot of numbers!). I also talk about the basic structure of Facebook Ad campaigns, and show an example of a Facebook ad. Remember - Campaigns. Adsets.

After completing this lesson students will understand how to get to the Facebook Ads Manager from inside the Facebook Business Manager, and the basic structure of a Facebook Ads campaign.

Inside your ads manager you'll see tabs at the top of your screen. What do they mean? In this lesson I go into further detail about the tabs along the top of your ads manager interface (Campaigns/Ad Sets/Ads), and also the difference between CBO campaigns and ABO campaigns. I then talk about what you configure on each tab inside Facebook ads manager.

After completing this lecture students will understand what the tabs along the top of Facebook ads manager mean, and the difference between ABO and CBO ad campaigns.

CBO = campaign budget optimisation
ABO = adset budget optimisation

The Facebook Ads manager can be configured with regards to its header columns that go along the top of reporting. Depending on what you are using Facebook ads for, depends on how you should set up these columns. I walk students through my preferred way of setting up columns inside Facebook ads manager so they are best prepared to move on and get the most accurate accounting possible for selling Shine-On products.

After completing this lesson students will know the best way of configuring their Facebook ads manager reporting columns so they can best read data as and when it comes into ads manager.

Now these first few steps have been covered in the Facebook ads section of the course, it's time to work through setting up your first Facebook Ads campaign. I talk students through the exact steps needed to create a Facebook ads campaign inside ads manager. This involves grabbing a link for your product from inside Shine-On, then watching me 'over the shoulder' as I set up a Facebook ads campaign for it. I cover every step of set-up, including grabbing an image of your Shine-On product to use for promotion.

After completing this lesson students will know how to set up a Facebook ads campaign for a Shine-On product that they have also created (or had created for them by a designer).

Note : The type of campaign being set up in this lesson is an ABO campaign (adset budget optimisation).

Continuing on from the previous lesson, I introduce the start of my 'Facebook Ads Basics' and discuss how much better it is to duplicate current campaigns then edit them, rather than create new ones every time. This will save students time, hassles and headaches in the long run. In this lesson I talk about creating a CBO campaign, or according to my lesson - making a duplicate of the campaign from the previous lesson but just changing its objective from an ABO campaign to a CBO one. Everything else will remain the same in the new ad.

After completing this lesson students will understand how to save time by duplicating campaigns inside ads manager. They will also understand how to change a campaign from an ABO, into a CBO.

Note : The type of campaign being set up in this lesson is a CBO campaign (campaign budget optimisation).

Now that we have 1 of each kind of campaign set up inside Facebook ads manager (a CBO and an ABO), I move on to setting up yet another campaign, but this time for a different product. Again, seeing as we already have some campaign structure in place, and according to my Facebook Ads Basics - it is going to be both easier and quicker to duplicate one of these then edit it, as opposed to setting up a brand new ads campaign for this new product.

After completing this lesson students will understand how to duplicate a Facebook Ads campaign, but then change some demographics and the ad inside the campaign, so we are quickly ready to go with a campaign for a completely different Shine-On product.

In this lesson I walk students through the steps needed to duplicate an ABO Facebook ads campaign that we already have set up, then duplicate the adset inside it so we end up with multiple adsets inside our new campaign. I then explain how to change the interest(s) inside each adset so a different source of Facebook's traffic is sent to each adset. Also covered is labelling each adset correctly so we all know where we are.

With an ABO campaign Facebook will spend the amount specified on each adset.

4 adsets set at $25 budget = $25 spend per adset.

This differs from a CBO campaign and you will see how in the next lesson.

After completing this lesson students will know how to duplicate adsets inside an ABO Facebook ads campaign, then change the interests inside each adset so we get different traffic sources sent to our Facebook ad.

In this lesson I walk students through the steps needed to duplicate an ABO Facebook ads campaign that we have already set up, change it to a CBO campaign, then set budget on a campaign level. I then talk about different types of CBO campaign structuring you could use inside Facebook ads.

With a CBO campaign Facebook will spend budget where it thinks it's best allocated.

4 adsets set at $100 budget on campaign level = $100 daily spend in total, BUT more spend will always be sent to 1 or 2 of your adsets. With a CBO campaign, Facebook allocates budget itself.

This differs from an ABO campaign and you can see how in the previous lesson.

After completing this lesson students will know how to duplicate an ABO Facebook ads campaign containing multiple adsets, change it to a CBO campaign, then edit the naming of adsets and campaign budget. They will also know how to duplicate adsets from existing campaigns into new CBO campaigns.

In the previous 2 lessons I've taken you through how to duplicate both campaigns and adsets. In this lesson I talk about duplicating ads (on the 'ad level' in ads manager) You can easily run multiple ads inside and adset to see which creatives and/or 'copy' (the text above and below your ads) performs the best. Yes the structure

1 campaign/1 adset/1 ad

works just fine, but you can try out multiple ads on an ad level to see if one will pull more clicks, or a a higher click through rate, a cheaper add to cart price, or etc. In this lesson I walk you through duplicating an existing ad, then changing the image and copy of the new ad, and the reasons why we may want to run multiple ads within one adset.

After completing this lesson students will understand the reasons why they want to run multiple ads inside an adset, how to duplicate ads, and how to edit the new ads once they are duplicated.

In this lesson I'll take you through how to create a PPE (page post engagement) style ad. I always use a small, cheap PPE ad campaign when starting promotion of a product to 'kickstart' its' engagement. What is engagement? I'm talking interaction on that ad - be it likes, comments or shares. The more of these you have on an ad the better for the (potential) customer. Do the math - a potential buyer sees a completely new ad with zero interaction on it, compared to a potential buyer seeing an ad brimming over with likes, shares, and loads of comments saying how beautiful it is. Which state do you think will tempt someone more into buying your Shine-On product? With a PPE ad you can quickly get lots of interaction on your ad, and for super cheap. In this lesson I show you how.

After completing this lesson students will understand why they might want to use a PPE ad when starting promo for a Shine-On product. They will be able to duplicate an older campaign then quickly change its' objective to page post engagement. A quick bit of editing and you're good to go!

This lesson, the first of 3, will introduce students to retargeting campaigns. I talk about what retargeting campaigns are, why you need to use them, and custom audiences. In order to start doing retargeting, you need to build custom audiences inside Facebook. I show you how to build, and name custom audiences correctly in Facebook ads manager. I also discuss the different types of custom audiences you can build.

At first your Facebook traffic is 'cold'. Once that traffic comes in and performs an event, or multiple events on your ad, it becomes warm. Retargeting is all about putting yet more ads under this warm traffics' noses so they are pushed yet again into making a purchase of your Shine-On product.

After completing this lesson students will have a broader outlook of custom audiences, the different types of custom audience that exist inside Facebook ads manager, and how to build their own custom audiences for use inside Facebook ads.

In part 2 of Retargeting Ads I cover how one would make a retargeting ad using the custom audience we built in part 1. I discuss why you would want to use a different image than your main ad, and walk you through the full steps that you need to set up a retargeting ad yourself. Every last detail is covered and retargeting is going to earn you a lot of money! Take that warm traffic and you'll see how much easier it converts into sales when compared to cold traffic.

For the advanced amongst you, I also cover how you would set up several different time retention window campaigns, to really keep pushing ads of your product under your potential (warm) customers' noses. I go over into my own ads manager and show the kind of ROAS and results you can expect from your own retargeting campaigns. I then talk about how you can duplicate and split adsets down by niche demographic(s) once you really kick those retargeting campaigns up a gear. Retargeting is where you'll typically make good money with a high ROAS - so don't miss these lessons. Watch every single minute!

After completing this lesson students will have a better understanding of how to set up multiple retargeting ads with different images and copy, that will constantly push a potential customer into buying all the way down the line.

This 3rd and final lesson about retargeting provides a nice re-cap of the main points in case anyone is confused. Facebook ads can be a lot to take in at first if you are new, so I am doing my best to take things slowly and be clear, concise and organised all the way through this set of lessons. In this lesson I go over my 'final notes' on retargeting and cover some points from the previous lessons that I think are the most important. This lesson concludes the retargeting section of the course.

After completing this lesson students will have taken 3 retargeting lessons, and understand how to create custom audiences, plus make several retargeting ads themselves inside Facebook Ads Manager.

In this lesson I talk about how I set up a test ad for a new Shine-On product myself. As the lesson says - this is my way! And it's not set in stone. There are many different ways of setting up Facebook Ads. This is just how I do it personally and what has been working for me when testing Shine-On products. I talk about starting engagement with a PPE ad, before moving into an ABO campaign, then CBO campaigns if the ABO is doing ok. The start of any ad campaign is quite crucial so it's important you get these steps right both in your head, and on the computer.

Please note : Just following these steps will NOT guarantee you an automatic winning product. I need to make that clear. It's vitally important that you get a good, high converting design made yourself (covered in earlier lessons)

I have laid out the steps of what works for ME. Please note that you may need to test several designs yourself before you get one that takes off. This is normal when doing Facebook Ads. Please don't expect your first campaign to take off and make you millions of dollars. Have realistic expectations. Thank you :)

After completing this lesson students will know how I set up Facebook Ads myself, how I organise different campaigns, and exactly what I do in Ads Manager when I am testing Shine-On products.

Before you run any Facebook ads yourself, it's vitally important you understand this metric! It can vary from product to product depending on what you choose to sell from Shine-On, and if you run any Facebook ads without knowing this metric you are crazy! BEP ROAS (break even return on adspend) is what you need to look at when running any ads to any product, not just Shine-On ones, anything, no matter what you are selling or promoting from inside Facebook Ads, if you don't know and understand this metric you can be throwing money away and not even realise it.

In this lesson I cover what BEP ROAS is, how you calculate it, and how it ties into your ad campaigns inside Facebook Ads Manager. ROAS will always go up and down on your campaigns, but it's important you know where you are and learn when to make judgements and kill off those non performing ad campaigns before you start losing money.

After completing this lesson students will know what BEP ROAS is, and how to calculate it based on which products from Shine-On that they are selling.

In this lesson I move on from information already covered in my retargeting lessons, and talk about some different types of custom audiences you can build inside Facebook ads manager.

There really are an almost endless amount of custom audiences and lookalikes (see next lesson) that you can create, and I highly encourage you to try as many out as you can. Some will not work, but many will, and really push your income, and ROAS, up to the moon.

After completing this lesson students will know how to create even more different types of custom audiences inside Facbeook Ads Manger, based on different website events such as add to cart, initiate checkout, purchase, and more. You can also build custom audiences based on visitors to your Facebook Page(s) and Instagram account(s). Students will know how to build custom audiences based on these events too.

Lookalike audiences are the power that will enable you to continue making money off a product for months. Now that a student knows how to make custom audiences (see previous lessons) they will learn in this lesson how to use those custom audiences to generate lookalike audiences in Facebook Ads. I start out by explaining what a lookalike audience actually is, before moving onto the methods needed in order to create them. I go into detail with a slideshow mapping out the information you need to get your lookalike audiences built and ready for action, before going into my ads manager to show you exactly how to get your own lookalike audiences built and ready for use inside Facebook Ads.

Once that is done, I cover how you would use lookalike audiences in a Facebook campaign.

After completing this lesson students will understand how to use their custom audiences to make lookalike audiences, and then use these lookalike audiences in their own Facebook Ads campaigns.

Every Facebook Ad you make has it's own ID number. In this lesson I talk about how you can use these ad IDs to again, quickly duplicate and copy campaigns then simply insert existing ads into them, thus saving you yet more time, energy and headaches. As I say on the slideshow, when you have created an ad once, you should never have to create it again - only reference it. In this lesson I go over where and how you get an ad's ID number so you can reference it and quickly insert it into a new campaign. This is an alternate way of duplicating ads and speeding up your workflow when creating new Facebook campaigns.

After completing this lesson students will understand what Facebook ad IDs are, where to get them from and how to use them to quickly duplicate and edit new Facebook campaigns.

Ok finally! After all those lessons here at last is THE design and product that I personally used to turnover $100k in just 12 weeks with Shine-On. Please bear in mind that as I write this description, it is coming up to 8 and a half months since I started promo, and I am STILL selling this product! Total sales so far just passed $160k and counting. It looks like I may even be able to break the $200k barrier with this one product. Think about that. One Shine-On product. $200k sales.

I talk about how I found the design, show the exact image ad that I used, then talk about the different variants available for this product.

After completing this lesson students will know exactly which design and product I used in order to turnover $100k in just 12 weeks with Shine-On.

In this lesson I cover the month of July in my own Facebook Ads Manager as I walk you through exactly how I did my own ads for this product. Watch live as I skip between my Shopify store stats and Facebook Ads Manager, detailing exactly which ads I used, what kind of campaigns I made, how much I spent on them, and the results I got in July 2020. I break down my campaigns in microscopic, exhaustive detail so anyone who's bought this course can see exactly what is going on in my own ads manager.

After completing this lesson students will have seen exactly what I did with my Facebook ads campaigns through the month of July 2020, and the results I got for my winning Shine-On product.

In this lesson I cover the month of August in my own Facebook Ads Manager as I walk you through exactly how I did my own ads for this product. Watch live as I skip between my Shopify store stats and Facebook Ads Manager, detailing exactly which ads I used, what kind of campaigns I made, how much I spent on them, and the results I got in August 2020. I break down my campaigns in microscopic, exhaustive detail so anyone who's bought this course can see exactly what is going on in my own ads manager.

August was THE month! I turned over about $55k in sales and things felt unstoppable at this point. Watch this lesson to see exactly what I did with my ad campaigns.

After completing this lesson students will have seen exactly what I did with my Facebook ads campaigns through the month of August 2020, and the results I got for my winning Shine-On product.

In this lesson I cover the month of July in my own Facebook Ads Manager as I walk you through exactly how I did my own ads for this product. Watch live as I skip between my Shopify store stats and Facebook Ads Manager, detailing exactly which ads I used, what kind of campaigns I made, how much I spent on them, and the results I got in September 2020 up to the 24th (the 12 week barrier). I break down my campaigns in microscopic, exhaustive detail so anyone who's bought this course can see exactly what is going on in my own ads manager.

After completing this lesson students will have seen exactly what I did with my Facebook ads campaigns from September 1st-24th 2020, and the results I got for my winning Shine-On product.

Well if you've made it this far, all power to you :) Well done for going through and completing every single lesson. I finish up my course here with the final lesson where I go over some final points, thoughts and conclusions. If you didn't already realise from the 15 times I've told you - you do NOT need a Shopify store to use the method(s) outlined in my course. That's kind of the point. You can happily start promo as so many others do, by just using the Shine-On platform pages.

Unlike a lot of course creators, I have chosen to list a lot of the mistakes I made while turning over 6 figures with 1 Shine-On product. I like to think this makes me come across as slightly more real. Looking back as I did while making this course, I realised so much. So much I should have done, so many mistakes made. No one is perfect and you too, as you learn Facebook ads, will also make mistakes. It's part of the learning curve. I talk about the mistakes I made during promo of this product, then end this lesson with some final tips that I think will help you be a better marketer.

After completing this lesson students will know my final thoughts and conclusions on this course, the issues I ran into while creating it, plus the mistakes I made doing 12 weeks of Facebook ads as I turned over $100k in sales with Shine-On.

Updated May 8th 2021!

Ok it's about time I added some updates to the course so here is the first one. Since shooting my course some iOS udpates have happened plus a big war (still on going) between Facebook and Apple. Upshot is, it's way better to use a custom domain from inside your Shine-On platform. I'd go so far as to say this is essential. Don't send traffic from inside your ads manager to Shine-On's own hosted domain. It'll most likely end up getting your ads manager suspended.

Use a custom domain. It's cheap, quick and easy to set up - and in my video I walk you thru exactly how to get set up.

After completing this lesson students will know how to set up a custom domain for inside their Shine-On platform.

Updated May 8th 2021!

Lesson 2 of my first set of course updates here, and it's a good (long) one! This video covers an insanely effective method I discovered, by chance, on a blog. I put the methods outlined on the blog post to work, and hey presto, lots of working CBO campaigns with a great ROAS. Once you have some profitable ABO adsets going with 2+ sales in them, this video outlines how to duplicate these adsets into CBO campaigns then really scale those numbers up.

After completing this lesson, students will know the method I've been using with CBO campaigns to scale my Facebook ads up to the moon and beyond. Seriously watch this lesson all the way through. The tactics I go over here are GOLD.

Updated May 8th 2021!

Ok the 3rd and final lesson of this first set of course updates, and this time I explain how to configure Facebook pixel events for the custom domain you now need to have bought as explained in Lecture 42. Now that you have added your domain to the Facebook ads manager, you need to configure events for it so Facebook knows which events to record, and in what order. This is a short, but important video - make sure you don't miss it!

After completing this lesson, students will know how to configure Facebook pixel events for their custom Shine-On domains.

Course Updates Feb/March 2023

Greetings everyone! I thought seeing as it's just about 2 years since I released this course, it was only fair to do some updates. This module is a quick over view of what these updates will be about. There's not loads, but each one is fairly important so please do try and watch them all.

Thanks again for buying my course I appreciate each and everyone of you!

In this first update module, I walk you through adding the Shine-On print on demand app to your Shopify store step-by-step. Seeing as Shine-On no longer offer hosted product pages for you to send traffic to, you need a Shopify store setup if you want to follow along with this course. If you haven't set up a Shopify store before, I got you covered with my free course on how to do it - just click the link under this video! Once that's done, follow this video update on how to add the Shine-On app to your store, then start uploading print on demand designs. It's not that hard - honest ?

2 years ago when I first made this course, I was a big champion of PPE ads, or Page Post Engagement ads if you don't know what PPE means ;) It's true that back in the day they were very good at helping 'kick start' an ad and build up engagement on it before duplicating and converting to a conversions campaign. However, like many things in Facebook Ads over the last 2 years, this has now changed and I really don't recommend using PPE anymore. You are fine to go straight into conversion campaigns - all of which is explained fully in the earlier modules of my course.

Just like in the module before this one, along with PPE, I was a huge champion of using Lookalike Audiences in Facebook Ads when I first made this course. 2 years ago I was pumping huge amounts of money into lookalikes and it was paying off heavily. You could almost do no wrong; it felt like a license to print money at the time. Build your data, build your custom audiences, build lookalikes, send traffic, profit. Rinse and repeat, and that's how it kind of went. I'm not sure why Facebook changed whatever they did but at the end of the day, lookalike audiences just don't work effectively anymore.

Maybe they weren't making enough money, who knows, but lookalike audiences haven't worked for me in a long time now. And believe me I've tried. My advice is to keep expanding your open campaigns, use multiple creatives, do CBOs and keep scaling budget. This is what's working in 2023.

In my original course modules I talk about 3 types of Facebook Ads campaigns - PPE, ABO and CBO. PPE has already been covered in this mini 2023 updates section. ABO is still alive, kicking, hasn't changed and is still making me great ROAS, at least, in 2023. CBO which was kind of new to me a couple of years while I was shooting some of this course, has recently had a name change to 'Advantage+'. In this module I talk about that, go into some detail about it, and of course talk about the other kinds of campaigns available in Facebook Ads. Enjoy!

More updates coming soon... Facebook Ads are changing and I'll need to make some other modules about that soon I'm sure. In the meantime you can always email me right here admin@internetbling.com and I'll do my best to get back to you in a timely fashion. Thanks!