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Get Free Publicity: DIY PR for Entrepreneurs & Small Busines
4 students

Get Free Publicity: DIY PR for Entrepreneurs & Small Busines

Land Press Coverage, Build Buzz and Get Your Business Noticed - Without Paying for Ads or an Agency
Created byLisa Newton
Last updated 7/2026
English

What you'll learn

  • Identify what makes a story newsworthy and position yourself, your business, or your product as a compelling media story
  • Write a powerful press release using the fill-in-the-blanks template provided, ready to send to journalists and distributors
  • Pitch to journalists and media contacts with confidence — knowing what they want and how to get their attention
  • Build a complete PR plan using the 10-step PR Success framework, including target media, key messages, and distribution strategy
  • Identify the key stakeholders and audiences for your PR campaign and tailor your communications to reach each one effectively
  • Use free and low-cost PR distribution platforms and media channels to generate ongoing visibility without an agency or ad spend

Course content

4 sections • 17 lectures • 2h 12m total length

  • Why is PR important?2:52

    Download the booklet so that we can walk through the 10 steps together

  • What is 'Newsworthy'?6:56
  • What do you want from this?5:47
  • Stakeholders5:14
  • How to pitch to journalists?8:58
  • Consume10:07
  • Quality3:01
  • Creative7:00
  • Lead the way5:38
  • Evidence3:42
  • Experts6:29
  • Training10:55
  • Tenacity and Recap5:28

Requirements

  • No PR experience needed - just bring your business idea, product, or personal brand and a willingness to get visible

Description

Are you tired of being the best-kept secret in your industry? I built this course for entrepreneurs, freelancers, and small business owners who are ready to get noticed — without expensive ads or a PR agency.

You do not need a big budget to get big visibility. You just need a story, and the right strategy to share it. In this course, I show you exactly how to think like a publicist, pitch like a pro, and get your business into the media.

What you will learn:

  • What makes something genuinely newsworthy — and how to position yourself and your business as the story

  • How to pitch to journalists effectively, including what they want and what instantly gets ignored

  • The anatomy of a powerful press release — and how to write one that actually gets opened

  • How to identify your key stakeholders and tailor your message to reach the right people

  • The PR strategies that build credibility, visibility, and trust over time — not just one-off coverage

  • How to create a 10-step PR plan and use free distribution platforms to amplify your reach

What is included:

  • A 10-step PR Success Plan workbook

  • A fill-in-the-blanks press release template

  • A curated list of PR distribution websites

  • Real-life pitch angles and a worked restaurant PR plan example

  • NEW - how to use AI to improve your PR (with downloadable done for you prompt sheet)

I am an award-winning entrepreneur with press features in national and regional print and online media. I have done this myself — and in this course, I show you how to do the same.

Do not wait to be discovered. Learn to pitch yourself and get your story told. Enrol now and start building the visibility your business deserves.

Who this course is for:

  • Entrepreneurs and small business owners tired of being overlooked who want to generate real media coverage
  • Freelancers, coaches, authors, and creatives who need to build buzz and credibility without a marketing budget
  • Startups and side-hustlers looking for free exposure to grow their audience and attract new clients
  • Anyone who has always wanted to get into the press but had no idea where to start

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