Planning and Scheduling Projects for Internet Marketers

Plan with forecasting and scenario preparation to guide internet marketing projects, mapping action steps to goals; writing down goals boosts commitment and measurable success.

Collect requirements to define and manage project scope using a requirements matrix, and employ interviews, focus groups, and facilitated workshops to elicit and track needs.

Create a work breakdown structure to divide a project into small, manageable work packages, defining scope, activities, costs, and durations for effective planning and risk management.

Learn to estimate activity duration and costs using three point estimating and analogous estimating, account for risk with contingency reserves, and align with the project budget and cost baseline.

Explore earned value management part one, a technique that integrates scope, schedule, and cost baselines to forecast performance and monitor variances.

Calculate earned value metrics to assess whether a project is on time and on budget. Use planned value, actual cost, and earned value to compute cost variance and schedule variance.

Learn systematic planning, implementation, monitoring, and revision of all organizational communication channels, from media relations and public relations to social, written, and employee communications, to support project success.

Explore customer relationship management as a data-driven approach to manage interactions across channels, and boost retention and sales through integrated CRM and marketing automation dashboards.