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Plan Your Own Blog Tour
14 students
Last updated 5/2013
English

What you'll learn

  • By the end of the workshop, you'll understand exactly how to plan, organize and execute a blog tour that will earn you new readers for life.

Course content

6 sections27 lectures3h 48m total length
  • Introduction and Welcome!7:34

    In this video:

    • What all 6 lessons of Plan Your Own Blog Tour will cover
    • The details of exactly how the workshop will…work

  • Blog Tour Basics6:12
    In this video:

    • What a blog tour is and how it’s different than a guest post
    • Why paying someone else to set up your blog tour might not be in your best interest
    • Share the #1 goal of every single blog tour (and hint at why it’s better to do it yourself)

  • 3 Reasons Why You Should Plan Your Own Blog Tour4:42
    In this video:

    • Why you are your own best blog tour planner!
    • 3 big reasons why setting up your own blog tour is worth the time and energy.

  • How Our Wacky Approach To Tours Gives You Better Results4:31
    In this video:

    • Why we plan blog tours way differently than most “pros”
    • How our thinking helps you plan a more effective blog tour

  • Reality Check: How Long This Takes and How it Works13:18

    In this video:

    • How long planning your own blog tour takes
    • The exact steps involved and what you’ll need along the way
    • Your homework assignments!

    Download Homework: 

    • Reader Profile Intro (PDF -- download Homework Intro below)
    • Reader Profile Questions (PDF -- download Homework Reader Profile below)
    • Non-Fiction Angles (PDF -- download Homework NF Angles below)

    Lesson Wrap-Up

    • Be sure to download the quiz and checklist below to ensure you're staying on track!

Requirements

  • The desire to learn about reaching out to readers through blog tours
  • A website, mailing list, book or something else to promote during your tour.

Description

Want a fun way to find new readers for your work? Would you love to hang out at places filled with readers who are looking for a book just like yours? That's exactly what you'll do when you plan your own blog tour -- and it's an amazingly effective way to build your fanbase!

Whether you use your tour to promote your new book, build your mailing list or promote your KDP free days, you're putting yourself (and your work) directly in front of thousands of potential fans. 

While you can't throw together a blog tour overnight, we'll cover all of the basics in just a few short hours. Then, you'll be ready to start planning your own tour and watch your crazy-dedicated fanbase grow!

Now, for all the deets:

  • The workshop contains six clear, concise lessons that will each take you around an hour to complete (depending on how speedy you are). You’ll be able to start and stop the lessons at your leisure, so you can knock the whole course out in two days or two weeks — it’s up to you.
  • The lessons are a mix of text, audio, video, examples and exercises. We’ll do our best to accommodate every learning style!
  • All of the goodies (videos, slideshows, exercises and resources) will be available online, ready for you to take on at your own pace.
  • We’ll be here, only an email away, to answer any questions that pop up and give you one-on-one advice, specific to your book and audience. We’re also considering a live chat/conference call for folks who prefer talking things out.

Who this course is for:

  • Authors in charge of promoting their own work (indie/self-published or those with a small press)