The Pitching & PR Playbook

Now that you’ve set your goals and clarified your audience in Section 1, it’s time to dive into the art and strategy behind effective pitching. This is where the magic happens—knowing how to approach the right people, with the right message, through the right channels. The first part of Section 2 helps you identify what truly excites you when it comes to partnership and collaboration opportunities. With so many ways to get your message out there, it can feel overwhelming. We’ll narrow it down and focus on the strategies that resonate most with your goals and strengths. By the end of Module 1, you'll have a clear, actionable approach to pitching that aligns perfectly with your big, exciting goals.

Now that you've crafted your story, it's time to find the right outlets and contacts to pitch to. It's really important to remember that pitching is not a numbers game. The most effective pitches are tailored to the right people at the right outlets. It’s all about relevance and building relationships, not just sending your story to anyone and everyone. In this module, you’ll learn how to create a strategic, high-quality pitching database that connects you with the best opportunities for your business. By the end of this module, you’ll have a solid list of key contacts and outlets, ready to move forward with your pitching strategy.

Now that you've built your targeted list, it’s time to dive into the core of the pitching process: crafting a pitch that grabs attention and stands out in a crowded inbox. In this module, you’ll learn how to tailor your pitch to journalists and media outlets, making sure it resonates with their needs and gets noticed. By the end of this module, you'll have the tools and techniques to pitch effectively, increasing your chances of securing media coverage and visibility for your business.

Now that you’ve mastered pitching for media coverage, it’s time to focus on pitching yourself as a speaker. The core principles—research, personalization, and building relationships—are still key, but in this module, we’ll dive into how to prepare for speaking gigs and approach event organizers for the best chance at success. By the end of this module, you’ll have the strategies to effectively pitch yourself and secure valuable speaking opportunities to boost your visibility.

Now that you’ve got a handle on pitching for speaking opportunities, it’s time to dive into pitching to podcasts. This module will teach you how to approach podcast hosts, pitch your signature content, and make a lasting impact with their audience. We’ll also cover how to craft the perfect call-to-action to convert listeners into your next clients. By the end of this module, you’ll have everything you need to confidently pitch yourself and land those valuable podcast appearances.

Welcome to Module 6: Reactive Pitching! In this module, we’re diving into how to tap into real-time media opportunities like HARO, X/Twitter, and other platforms where journalists and event organizers post immediate requests for experts and guests. Reactive pitching can be a game-changer for getting visibility fast, as it allows you to respond directly to what’s already happening in your niche. By the end of this module, you’ll know how to seize these opportunities and make them work for you!

Welcome to Section 3, where we’re starting our deep dive into PR! We’re going to be looking at: Why PR is such a powerful avenue when it comes to visibility and the many forms it can take. Why great PR means great stories (and I’ll show you how to uncover the best story to pitch). We’ll also cover the importance of a good hook, finding the right people to pitch to, and the magic of creating your own Hooks Calendar.

This section of the course dives into the key PR formats you need to know to get your stories in front of the right people. You’ll learn which formats work best for grabbing the attention of different types of journalists, influencers, and potential partners—so you can share your message in a way that actually gets seen!

This section is all about timing—because even the best PR stories land better when they’re released at the right moment. You'll learn how to align your pitches with trends, seasonal themes, and important calendar dates, to boost your chances of getting noticed. Think of it as learning how to time your PR game-plan to perfection!

This section covers everything you need to nail your first or next media interview. From handling curveball questions to making sure your message lands with the right audience, you’ll get practical tips and strategies to boost your confidence and deliver with impact.

This section explores how awards can be a powerful tool in your PR and visibility strategy. They’re not just about trophies—they can boost your brand credibility, attract media attention, and help you connect with key influencers and your audience. You’ll learn why awards matter and how to use them strategically to elevate your PR game.

This section is all about bringing everything together into your personalized PR plan. You’ll take all the elements you’ve built—your media kit, media list, and pitching calendar—and integrate them into a clear, strategic plan that aligns with your business and goals.

In this section, we’re shifting gears to explore B2B pitching—a strategy that can take your business to new heights. Whether you're looking to secure sponsors, find collaboration partners, or pitch yourself as a service provider for another business, B2B opportunities are full of potential. But they require a slightly different approach than pitching to media. By the end of this section, you’ll know how to approach businesses strategically and craft pitches that really stand out.

This section shifts the focus from strategy to confidence—helping you embody the person you want to be while pitching. You’ll learn how to show up with authenticity, self-assurance, and ease, no matter what kind of pitching you’re doing. Plus, we’ll explore how nervous system regulation plays a key role in your business strategy, so you can stay true to who you are, make the positive impact you want, and build a business that supports the life you want to live—not the other way around.

Putting yourself out there, facing potential rejection, and navigating the visibility game can feel a lot! This module is all about helping you recognize how your nervous system responds to opportunities, stress, and uncertainty—so you can work with it instead of feeling stuck in a cycle of overwhelm. By the end, you’ll have a clearer understanding of what’s holding you back and practical ways to build resilience, confidence, and ease as you step into bigger opportunities.

This module introduces breathwork as a powerful tool to help you manage nerves, speak with clarity, and show up with confidence. Whether you're pitching, interviewing, or selling, mastering your breath can transform how you communicate and own the room.

This module is your warm-up integration for breathwork. We'll focus on activating your breathing muscles, improving posture, and enhancing breath awareness to maximize your breathwork practice. This isn't about perfection, but about tuning into your body, reducing tension, and preparing you to breathe more efficiently, so you can feel grounded and confident in any situation.

This guided breathing practice is here for you on the trickier days—when you need a moment to reset, reconnect with yourself, and refocus on your next steps. It’s designed to help you embody confidence, self-belief, and clarity so you can take action, pitch your ideas, and make the impact you’re here to make.

In this session, you'll explore dynamic breathwork, focusing on Bhastrika breathing. This energizing practice is perfect for days when you need a boost of strength and confidence. Remember to complete the warm-up integration first, and have a pen and paper handy for some prompts at the end.

ALL RESOURCES FROM THE COURSE MODULES ARE LISTED BELOW FOR YOUR CONVENIENCE.

Need extra support to put everything into action?

As a special offer exclusively for Pitching & PR Playbook students, you can book a 60-minute Living Business Intensive to get tailored mentoring on your visibility strategy. Whether you're feeling stuck on where to pitch, need help crafting your emails, or just want to talk through your next steps — this is your space to get personalised guidance.

Book your exclusive discounted session for just €99 below.

This offer is available for six months from the date you purchased the course — so whether you need support now or at your next stage of growth, you've got it.