Selling with Stories: Pitching and Storytelling!
What you'll learn
- Engage and entertain the User while building a strong brand message and reinforce the idea that your product is the best to buy
- Build a campaign that touches the heart and captures the magical feeling of a product experience
- Capture the attention of your Users by constructing the right hook, context, emotion & surprise element
- Harness the power of storytelling in your product & build a convincing use case
- Use social proof to move users along key actions
- Evoke a sense of nostalgia resulting in increased User engagement with your product
- Enthusiasm to learn new story telling techniques
- Motivated to sell products
Pitch the Right Story and Bag the Sale!
Selling with Stories: Pitching and Storytelling
And salespeople who can tell great stories win more deals.
Why? Stories build trust and relationships faster and stronger than data and analysis.
When done correctly, research shows the powerful impact storytelling can have on us:
Stories are 22 times more memorable than facts & figures alone
Our neural activity increases 5X when listening to a story
Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story
As a result, in a time when captivating consumer attention is the ultimate commodity, it has never been more important for companies to tell the right stories. The stories that stop us in our tracks, the stories that move us to tears, the stories that challenge us and change our perspective.
Storytelling has become something of a buzzword, but it’s an undeniable part of how humans have always connected to one another. Storytelling skills can help people in many disciplines, from Sales to HR, but they’re especially useful for product teams who have just a few moments to woo users.
Using techniques from powerful stories can provide that extra boost of engagement and build an emotional connection with users.
Here are a few storytelling techniques you will learn in this course:
• Customer relationship
• Social proof
• Social Connectedness
• Conflict resolution
• Product experience
In this course I will cover methods to develop stories for your products, We will look at how and where to find the right story, How to construct the hook, the context, the emotion and the surprise element. We will also talk about how to deliver these stories effectively and customize the story to varied customers for successful sales. This course will help you sell with better stories.
Lets get started.
Who this course is for:
- People who want to get better at storytelling for selling their products
Ravi Jagarlapudi is a Learning professional with extensive experience in needs analysis, learning strategy design, instructional design, development, assessment, and evaluation with a track record of introducing innovative learning strategies using technology, comes with strong stakeholder management, project management, consulting, facilitation, and communication skills, experienced in interacting with Senior leadership and thrives to operate in a matrix organization independently.
Ravi is the founder of an independent learning experience design strategy consultancy assisting organizations to 'work smarter': aligning with how we think, work, and learn.
Provides learning experience design & technology strategy to organizational L&D. Providing process refinements to learning service providers
Rav is adept at identifying instructional goals, conducting instructional analysis, entry behaviors, writing performance objectives, developing assessment instruments, instructional strategy, instructional materials, and designing and conducting formative & summative evaluation.
He has an understanding of adult learning, learning design, learning innovation practices, and technology-enhanced learning.
Has experience in needs analysis, learning strategy design, development, (peer) assessment, and evaluation
Is well versed in instructional design & design thinking methodologies
Drives the implementation of high-quality learning design standards and processes.
Comes with 19 years of experience in Learning & Development, Training Operations, and Business Partnering with exposure to Operations, Technology, and Shared Services
Is a Strategic Learning & consulting partner for Business Leaders in creating and driving learning strategy that links learning initiatives to overall Business and HR priorities for various lines of businesses
Driven Purpose for Learning aligning to business needs.
We specialize in Cybersecurity, Data Science and Talent Management/Human capital management training. The USP of all our training's is the hands-on that we provide, our focus is on real-life practical knowledge sharing, and not tool-based PPT slides. All our training's are conducted by highly experienced practitioners who are dyed-in-the-wool penetration testers. The material is cutting edge and updated with even the most recent developments. We have a standard set of courses outlined in different information security domains, data analytics domains and Talent management domain. However, we also customize the training according to the clients’ requirements.