What you'll learn
- Principles and practices that make for creative, memorable business storytelling
- Strategies to identify and engage with an audience to deliver your key message
- Skills to create and use compelling visual elements to enhance a storytelling project
- A new set of soft skills that will make you a fluent, active and engaging presenter in a variety of business settings
- Ability to structure, build and deliver an impactful presentation that people will remember
- None; anyone can enroll and get started with the content immediately
Once upon a time…?
Stories stick. Great stories have the power to engage, move, and make difficult subjects easy to grasp.
Storytelling is an essential skill for effective leadership and in high demand. It can be applied to any organizational function working with any audience on presentations, email, video, social media, writing or any other communications medium. Using storytelling strategically will help you to improve the impact of your presentation and with that, your ability to engage, persuade and inspire others.
Storytelling requires you to dive into your audience and understand their motivations and hesitations, triggers and boredoms, and buy-ins and aversions. You will sharpen your storytelling skills through training, and perfect it through practice.
If you get it right, you’ll leave your audience in the perfect frame of mind to listen to your call to action, and be ready to engage and change.
The course has no requirements for prior prerequisites. Anyone can enroll.
What do I require from you?
Get out of your comfort zone, actively engage with the content and activities!
What will you take away from this course?
Practical storytelling hacks that you can use straight away.
The essentials of structure – both for your presentation and the story.
Gain the confidence to speak with clarity and engage an audience.
Be able to illustrate points clearly and in an engaging way to help audiences relate to them emotionally.
Work on delivery - effectively using content and performance skills.
Create compelling content (i.e. supporting materials) specific to audiences and situations.
Who should take this course?
(Aspiring) Leaders and managers who are looking for ways to convey convincing business and personal messages that inspire commitment and intelligent action.
The course is made up of videos, articles and short slide decks. We will apply a real-life case presentation as an example to demonstrate what can be improved with storytelling and how.
Ready to start your “Once upon a time…?”
Who this course is for:
- Students at all levels
- Employees at all levels
Randall’s passion lies in helping organizations and budding entrepreneurs translate their technology and ideas into value that reach the customer.
Originally from the Netherlands and now residing in Singapore, Randall runs Infinite Leaps Pte. Ltd. a strategy and innovation consultancy following a career as a strategy consultant, corporate innovator, and university lecturer focused on technology commercialization and leadership development.
He holds a BSc. in International Business Administration and MSc. in Strategic Management from the Erasmus University, Rotterdam, and an MBA from the National University of Singapore.
He is active in the startup scene as a co-founder and mentor to digital and hardware startups. He is an Accredited Mediator focused on startup/founder mediation.
Randall is an adjunct senior lecturer at the National University of Singapore, College of Design and Engineering. He teaches courses focused on technology commercialization, market innovation and (engineering) leadership.