Pinterest Marketing: Using Pinterest for Business Growth
4.4 (1,204 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,543 students enrolled

Pinterest Marketing: Using Pinterest for Business Growth

Pinterest Marketing Map to Using Pinterest from scratch!
4.4 (1,204 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,543 students enrolled
Created by JC Marzett
Last updated 6/2018
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 1 article
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Have your own professional-looking Pinterest for business site up and running
  • Use Pinterest to figure out exactly what your customers want
  • Optimize your Pinterest account to help your business get found in the big search engines like Google, Bing and Yahoo
  • Perform creative collaboration with peers, current customers and new (potential) customers
  • Incorporate the top “Absolute Must-Have" boards that EVERY business owner needs
  • Say goodbye to creative ruts with just one simple tool
  • You will need Internet access to take and implement the steps in this course
  • You will want to be prepared to take notes during this course to capture the multitude of resources provided throughout.
  • You will maintain an open mind knowing that this course is built to serve MANY people. Some have have no Pinterest knowledge at all, while others already have a Pinterest Business site and are seeking ways to improve its effectiveness.

Did you know people spend MORE money on Pinterest than any other social media platform? Yes - even more than Facebook!

Wondering how to get started? What to pin? When to pin? How to get people to "follow" you so your business gets noticed?

You need more traffic and sales — not another way to waste time on social media, right?

You want someone to break it all down for you - to simplify and take you step-by-step, and ultimately.... to help you get more customers online, organically!

Then I have you covered! This course will walk you step-by-step through how to use Pinterest organically for your business - no more guessing! I'll even take you outside of Pinterest, showing you some amazing tools to help you optimize your organic Pinterest results.

Please note: This course will NOT cover Pinterest paid advertising; This course is focused on optimizing for organic reach. 

Here is what just some of my 10,500+ students have to say:

" Instructor has nailed it here. She's engaging, fun to listen to, and very educational. She covers everything you can think of to get your site set up and running smoothly. LOVE the 10-day challenge at the end to get you to commit to act." - Mitch

"This course is paced well so you can digest real life examples of what to implement and execute everyday...  I really appreciated the detail to keywords and hashtags. That was worth the price of admission!"  - Jerry H.

"Very detailed course. The different functions of secret boards, how to find keywords and where to put them - this course covers it all!" - Anneke

" This course contains a lot of great advice on how to use Pinterest to grow your business. This instructor gives actionable information with step-by-step instructions!" - Jason

After Taking This Course, You Will:

  • Have your own professional-looking Pinterest for business site up and running

  • Gain access to my exclusive templates to help you stay accountable in actually implementing what you've learned

  • Know how to use Pinterest to figure out exactly what your customers want

  • Learn how to optimize your Pinterest account to help your business get found in the big search engines like Google, Bing and Yahoo

  • Discover a simple system for creative collaboration with peers, current customers and new (potential) customers

  • Understand how to make the power of Pinterest work for YOUR business

  • Know the top “Absolute Must-Have" boards that EVERY business owner needs on their Pinterest account

  • Discover not only HOW to use Pinterest, but what tools you can get instant access to so that you can continue to build and grow your business right away!

The purchase of this course includes a 30-day money back guarantee and lifetime access. You can replay the videos and access all course content and references at anytime.


Who this course is for:
  • This course is for you if you enjoy learning new ways to build your business
  • You should take this course if you are an action-taker; Someone who will implement what they learn
  • If you understand that it will take some time and persistene to make any business successful, then this course will add to your business building knowledge space and is definitely for you!
  • If you have an "I already know everything" attitude, this course is not a good fit for you
  • Do not take this course if you expect overnight results - success takes real work and some time
  • If you are focused on learning how to run Pinterest paid ads, this course is not a good fit for you.
  • If you want to learn how to start, build and grow your business through organic use of Pinterest, this course is for you.
  • If you're already a Pinterest pro, this course is not for you.
Course content
Expand all 27 lectures 02:40:40
+ Pinterest: Course Overview
2 lectures 13:09

This lecture covers the Pinterest course objectives you'll achieve after course completion, as well as providing an understanding of why you should care about Pinterest as a platform in your business marketing arsenal.

Preview 04:23

Learn exactly how to set up your new Pinterest business account, or to convert a personal account into a business account (if you choose to!). Learn if you HAVE to or not, and why it matters for business owners!

Shiny and New or Upgrade Existing?
Quick Check #1
1 question
+ Pinterest Basics: A before B, B before C....
4 lectures 12:41

Explore the basics of Pinterest terminology, and what these words really mean, before we dive in deeper!

Preview 04:30

Do you know just how many different types of Pins there are? No? Well, you will after seeing this video!

There Sure is a Lot To Choose From!

... and you thought there was only one Rich Pin? Not even close - see how many there are, and how they are each different!

That is Simply RICH!

As with any social media platform, Pinterest is always changing. The interface has been updated recently and I wanted you to be aware that there is a slight change. You can still access everything, but getting there is slightly different, so you'll want to take a peek here to see the changes.

Pinterest Interface Update!
1 page
+ A Mighty "Board" Walk
4 lectures 27:30

While each business is unique, there are just some things that shouldn't be - learn what they are in this lecture!

Must-Have Board for Every Business on Pinterest

Before you create Boards, have a plan to avoid chaos and confusion. This lecture will show you how to plan your overall board, and how to organize use the "sections" feature of Pinterst Boards (template included!). 

From Pinterest Mess to Pinterest Success

From Pinterest Profile, to Board Creation, to Sections to edits, this lecture will take you through them all and everything in-between! This is a must-watch precursor section to know before you watch the section of this course that walks through optimization!

A Mighty Board Walk Build Up
Boards, Sections, and Pins, Oh My!
1 question

You know what the "must have" boards are for every business, but do you know exactly how businesses are using them? This lecture is going to take you for a walk through Pinterest business boards, showing you specific examples of how these boards are being used by successful businesses on Pinterest!

"Must Have" Board Examples
+ Optimize, Optimize, Optimize
4 lectures 19:14

Yes, this is a Pinterest Course. Yes, you will learn things that go beyond just Pinterest - but will specifically help you build an amazing Pinterest site!

Hint: Optimizing Actually starts OUTSIDE of Pinterest!

We talked about specific tools that you can use to help you optimize your Pinterest site already, so this lecture walks you through how to get some of those tools using the Chrome Browser - especially helpful for those not used to using Chrome! 

Pinterest Optimization with Chrome

By now, you've leaned what tools to use, and how to use them. In this lecture, you'll learn specifically where to place the results from those tools to optimize your Pinterest site!

Got it, I need to Optimize - but WHERE?

Learn the best kept Secret on Pinterest - and how to put it to some specific uses for your business!

Shhh - This is All About Keeping Secrets!
Quick Check #2
1 question
+ Getting Creative
2 lectures 08:50

Pinterest is all about the visuals. Learn where to out (hint: it isn't in Pinterest!), what to do, and what specific sizes to bedazzle your Pinterest site!

Where To Go, What To Do, and What Sizes To Do Them In

Get even more creative with this massive list of resources that you can download and put to use right away!

Creatives Cheat Sheet
1 page
+ How To Pin With a Purpose
6 lectures 32:22

You're busy, I get it. You don't have time to waste on yet another social media platform! We're going to talk about the areas to consider answering to make sure you're not wasting your precious time!

Preview 07:04

Still aren't sure if Pinterest is a good use of your time? Learn why Pinterest is the ONLY platform currently out there that tells you EXACTLY what your potential customers want to hear! This lecture holds your hand and literally walks you through the "listening" process for understanding what content you should be creating, what titles you should be using, and how to find out! 

Pinterest: The BEST driver of TRAFFIC!

Not sure what to pin? I completely understand, and that's why this lecture is going to give you some ninja tricks and resources on how to find out exactly what to Pin!

But, How Do I Even Know What to Pin?

Nobody likes stalkers, not even on Pinterest. But, on Pinterest... Followers are a GOOD thing, and getting more of them is the focus of this lecture.

Being Followed. But, Not In a Crazy, Creepy Way.

It's easy to get excited over such a great platform, but all good things have limits - even Pinterest! As a business, you need to know what those limits are, and what you can do to ensure you never run into them!

Pinterest Limits and What You Need to Know

Know your limits while on Pinterest

Pinterest Limits
1 question

Getting Pinterest followers requires consistent posting to your boards each day. A favorite content type is often video, and this lecture lays out some of the tools you can utilize to capture great video for your Pinterest board tutorials!

Tools to Make Pinterest Tutorial Videos
+ Pinterest Business Contests: The Gain
4 lectures 26:54

What is the benefit of having a contest on Pinterest? It's bigger than just getting followers! This lecture talks about the benefits of having a contest, and walks you through the 3 steps for setting up your own contest.

The Why and How of Pinterest Business Contests

Let's take a look at 4 different contests that were held on Pinterest to give you some inspiration to hold your own!

Business Contest Examples

Pinterest contests can be a challenge to run because they're hard to keep up with, UNLESS you have a contest management tool to help you! This lecture will lay out three pinterest-friendly contest management tools that you can explore using for your own Pinterest contest needs!

Tools to help you manage your own Pinterest Contest

Let's Review the course, shall we?

A Super-Quick Review
+ Additional Resources
1 lecture 00:00
Pinterest Analytics Guide
18 pages