Pincredible Marketing: Double your Traffic with Pinterest

Here is the process for setting up your Pinterest Business Account. Here are some tips to make sure you have your profile and boards set up and ready to go.

I also have a look at some other business accounts to see how they are set up too.

If you need help with verifying you account go to: https://business.pinterest.com/en/confirm-your-website.

I also found this wordpress plugin, This plugin allows you to verify your website with Pinterest by inserting a meta tag on your front page (no coding required). Go to https://wordpress.org/plugins/pinterest-verify/

Have you ever read the book 'How to Win Friends and Influence People'? Well with social media marketing the same rules apply. Now when you think of Pinterest we have a few rules that I recommend, a little bit of social media etiquette that I recommend you follow. First of all having read this book jab jab right hook. It's a boxing analogy, think about it again jab jab right hook.

Pinterest is all about sharing first. Share share share promote your blog post, your service, your pin through your pinnable image. You don't want to be constantly promoting your own pins. Think of sharing first. Share share share promote your own pin. Think of that when you're online on Pinterest.

How to conduct a Pinterest Audit with my ten point traffic light report. Watch the video and learn the steps I take to review your Pinterest profile and Website.

Here we review some further examples of websites and blogs to see if they are optimised for Pinterest Marketing.

Why should you optimise for Pinterest search? Pinterest is visual search engine! Learn how you can optimise your Pins so they can be found on Pinterest by the smart feed.

This module I want to go through with you how to use Pinterest to research your target market. If you have a business, market research is so important and Pinterest gives you so much free data to use to find out what is your target market interested in.

Who are they? Is your market growing? You need to understand their social trends, their demographics, their gender, family type, it is so important to keep an eye on your market so you're aware of any changes over time and so your strategy remains relevant and targeted and up-to-date.

I wanted to go through a few other things about Pinterest. Pinterest is incredibly valuable in regards to consumer insights. It shows us what people like through re-pinning, through liking and through commenting. The main purpose of market research is to learn as much as possible about your customer. Pinterest is a fantastic way to display what customers like, what they already own, and what they want in the future.

Here are some strategies you can use right now to discover what your customers are liking.

How to use Pinterest to profile your competitors.

If you are in business, I recommend you get a feel and understanding who else is competing for the same target market. Who are the sources of competitors? I want you to do a bit of a scan to have a feel for businesses competing in related products, in the same market. You want to look for businesses using related technologies and solutions. You want to find businesses that are already targeting your prime marketing segment but with even unrelated products as well.

Other sources of competitors include businesses from other geographic areas, with similar products and even new businesses organized by former employees or managers of existing companies. To find these competitors, I recommend you do Google searches, and also I think you'll gather a bit of a feel of your own customer base, who else they are searching for to get that product or solution. Watch more in the training here.

Who should you follow on Pinterest? Here are some strategies of who to Follow to maximise your business on Pinterest.

There are 3 Rules of Engagement on Pinterest.

Like Facebook, the rules of engagement is Like, Comment and Share.

With Pinterest it is Like, Comment and Re Pin.

The more you engage the more people will engage with you.

1. Constantly re-pin on other people's pins
2. Keep liking other peoples pins
3. Comment on other people's pins
4. And send a THANK YOU to people for pinning and re-pinning your Pins

The Thank you comment takes it one step further and mostly far overlooked. If you see someone has re-pinned your Pin, then make the effort to go to his or her Board, and make a comment saying “thanks” for repining.

I also like to Message new Followers with a Thank you as well.

Learn more by clicking the video above.

How do to attract Pinterest followers to your account. Here are some things that you can do which are really quite easy.

Watch the video and learn more.

Creating images that will be noticed and shared is a worthwhile investment of your time. Here are some tips in the video above for creating the perfect Pinterest images to get your brand notices.

Besides a great image to attract attention it is also important to encourage users to take action and click through to the website behind it. The most common reasons someone might click on image are:

• To find out more about the product, service, business or information

• To complete the call of action like download a product or optin to your email list

• To purchase your product.

Keep this in mind next time your create your next pin. Watch more information in the video above. Here are some resources mentioned:

Image Creation Tools

Canva

As mentioned in the above video - Canva.com is one of my favourite editing tools. No matter what size you need to design on social media, Canva has the template ready. You can search and purchase their stock image direct or upload your own. They have heaps of templates to inspire and get your started.

Pic Monkey

Pic Monkey.com is another tool which can help you create images. It also has tools to help you edit and touch up photos but features to filter your photos. Have a play and edit for free on the trial version.

Tailwind is the official Pinterest Marketing and Analytics tool. Here is my tutorial on how you can leverage Tailwind to give you an insight on your marketing for your business.

Tailwind helps you schedule your Pins as well as optimises your account to make sure you are pinning at the right times during the week. Here is a short tutorial on how to use it.

Pinterest messaging is a feature I believe to be totally underutilized in Pinterest. Pinterest enabled the new feature as a way to make pinning personal and enables you to send a private message to your followers.

What really sets the system apart from Facebook Messenger or Twitter's direct messaging system is that Pinterest Messaging is more focused on engaging in conversations in a visual manner within Pinterest. This is particularly helpful in simplifying complex projects that are too hard to explain through words, as well as saving users the hassle of sending picture attachments back and forth. (Imagine explaining a hairdo tutorial in words!) Be it text, links, pins or entire boards, Pinterest users can share as much content as they want without losing track of the conversation or compromising their privacy.

Here are more creative ways to use Pinterest in your marketing. Take your inspiration from the following Brands:

Target (Seasons and Catalogue Boards)

Starbucks (Loyalty cards)

Capital One (Go Local, Christmas Campaign - the 12 Days of Pinterest)

Lauren Curtis (Video Makeup tutorials)

Coupons App (Coupon pinboards: For businesses that publish coupons across the web, creating a pinboard of those coupons is a great way to share them with a wider audience.)

Product Demos: Do you own a restaurant? Make a video for each of your menu items and pin them. Photos of food do exceptionally well on Pinterest. Since images far outnumber videos on Pinterest, imagine how well your video will do.

How-To Videos: Pinterest is a great way to share expertise, especially in the DIY, crafts and cooking categories. A contractor could create a huge following with a video series of simple household repair tips.

Video Tours: If you're a realtor or an interior designer, Pinterest is a great place to show off a beautiful home. Landscapers can also show off their work.

Realestate.com.au: Boards by colour (weddings, birthdays, home)

1. Create a Video Gallery Pinners aren't only limited to pinning images; they can pin videos, too! Create a pinboard of some of the interesting videos your business produces interspersed with relevant images.

2. Create boards by season – Christmas, Halloween, Easter boards and Valentines day

3. Coupon pinboards: For businesses that publish coupons across the web, creating a pinboard of those coupons is a great way to share them with a wider audience.

Images aren't the only things that can be pinned on Pinterest. You can pin videos, too! Watch the video for more examples.

Another way to save you time is by downloading the Pinterest App on your smart phone. So while you are out and about and have a few minutes you can check in to Pinterest and keep up to date with the latest pins!

Here is a Bonus Interview with Anna Zubarav! Tips and Strategies on How to Get more followers. Part 1.

Questions we discussed:

• How did you discover Pinterest, and what were your first experiences like?
• What 'aha' moments have you experienced where you realized Businesses could really benefit from Pinterest?
• Can you share with us how you were able to successfully grow your followers on Pinterest?
• What follower-building tips do you give to someone who is just starting out on Pinterest for their business.
• When building your Business Profile on Pinterest it is easy to think the goal is to increase your followers but what strategies should businesses implement to make sure they are the right or targeted followers?
• How can a business know if “Pinterest is right for my business?”
• What are the biggest mistakes businesses are making on Pinterest?
• What are you favourite Pinterest Tools or Resources?

Anna is a Social Media Preneur who is Passionate about Social Media. In her blog you'll learn on How to Increase Your Social Media Presence and stand out from the crowd. She's been named amongst Top People to Follow on Pinterest. Her Pinterest Boards are filled with insight and tactical solutions for any Social Media Marketer. She is also amazingly visual with 2 of her Instagram Accounts where she gives lots of Inspiration and Educational Posts on How to Gain Following on Instagram. Anna is also a full-time Internet Marketer, Mom of 2 amazing kids, retired from the corporate industry and looks always at things from the Bright side.

Part 2 to Bonus Interview with Anna Zubarav! Tips and Strategies on How to Get more followers.

Part 3. Bonus Interview with Anna Zubarav! Tips and Strategies on How to Get more followers

Expert Interview Series – Case Study with Vincent NG

Vincent is the Author of “Pinterest to Profits with Pintalysis,” 199 page ebook that offers a step by step guideline on how to make the most out of Pinterest for small business owners, that discusses in detail about how the world of Pinterest search works. Delivers a Podcast: Pictures to Profits, Guest Blogger to Social Media Examiner, Top Dog Social Media, Tailwind, Hello Society, and Oh So Pinteresting and Regular Guest Speaker with recent speaking at the 2015 Social Media Marketing World.

Questions we discussed:

• How did you discover Pinterest, and what were your first experiences like?
• What 'aha' moments have you experienced where you realized Businesses could really benefit from Pinterest?
• What are the biggest mistakes Businesses make with using Pinterest and how to they avoid them?
• What are the five pillars you recommend a business should follow to create a profitable Pinterest Marketing strategy?
• Give us an example of a Company that follows Pillar One: Determine Your Marketing Strategy and Business Goals
• Give us an example of a Company that follows Pillar Two: Visually Optimize Your Pins
• Give us an example of a Company that follows Pillar Three: Search Optimizing for Pinterest and Search Engines
• Give us an example of a Company that follows Pillar Four: Build Your Community to Create Virality
• Give us an example of a Company that follows Pillar Five: Optimize Your Website for Pinterest Sharing

Expert Interview Series – Renae Christine

With kids in tow, RenaeChristine built a six-figure stationery company from home and is now teachingothers how to do the same.

Christine has helped tensof thousands of other business owners build their businesses through herpersonal trainings via the Rich Mom University. She has spoken at world wide conventions, authored the Home BusinessStartup Bible, and is currently a speaker in demand.

In between raising 3 girls and building businesses, you can find Renae guzzling Easy Cheese while tripping over her shoelaces.

Welcome to How to Sell onEtsy with Pinterest

Some of the questions weshared included:

• How did you discoverPinterest, and what were your first experiences like?
• What 'aha' moments have youexperienced where you realized Businesses could really benefit from Pinterest?
• How should Etsy owners usePinterest for market research?
• What are the biggestmistakes Etsy Businesses make with using Pinterest and how should they avoidthem?
• How can Etsy businessowners benefit from Pinterest?
• How would an Etsy Selleruse Pinterest to Launch their Business?
• How do you Use Pinterest ToDrive Traffic To Your Etsy Shop?
• What are your top tips toset up Pinterest Boards for Etsy Businesses?

The book mentioned in the interview is called. "Words that Sell. 6000 Entries to Help You Promote Your Products, Services, and Ideas"

Expert Interview Series – Rachel Rofé

Rachel Rofé is a multiple bestselling author that's been featured in Entrepreneur, Woman's World, and Fox News. Since she began internet marketing in 2006, she's developed over 30 products, 40 Kindle books, and bought and sold companies with as many as 120+ employees. She speaks nationwide about copywriting, book creation, outsourcing, and product creation. And her favorite part: she does all of this while living the "internet lifestyle", traveling the world and having fun.

Some of the questions we shared were:

• How did you discover Pinterest, and what were your first experiences like?
• What 'aha' moments have you experienced where you realized Businesses could really benefit from Pinterest?
• What are the biggest mistakes Businesses make with using Pinterest and how to they avoid them?
• What is Pinterest Promoted Pins?
• What has been your experience with Promoted Pins for Business?
• How do you set up Pinterest Promoted Pins?
• What Sales Funnels do you recommend with Pinterest Promoted Pins?
• How will you be using Pinterest in the future for marketing your business?

Enjoy this interview!

If you are building an email list or want to sell affiliate products here are some strategies to help you leverage the free traffic from Pinterest.

First of all Pinterest no longer accepts affiliate links or short links. So if you had pins with those links in the past the pins will remain, but the links are now blocked.

So how do Affiliate Marketers monetize Pinterest?

The main strategy is to curate your own pins which link back to a bridge page, optin page or your own blog post which then links to a sales page or ecommerce site for affiliate commissions.

Let me show you.