How to Pick a Bestselling Book Title Before Writing a Book
4.4 (22 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,194 students enrolled

How to Pick a Bestselling Book Title Before Writing a Book

Don't waste your time writing a book nobody wants. Learn how to choose a winning nonfiction book topic in easy steps.
4.4 (22 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,194 students enrolled
Created by Hassan Osman
Last updated 3/2019
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to pick a nonfiction book title that readers want to buy
  • How to choose a general topic for your book (using a simple framework)
  • Strategies to narrow down the topic for a targeted audience and outcome
  • How to choose a title and subtitle combination that attracts attention
  • What nonfiction topics to avoid (because they'll never sell)
Requirements
  • Interested in writing a nonfiction book and becoming a published author
  • Note: This course does NOT explain how to choose fiction book titles (it only focuses on nonfiction titles)
Description

**This is a simple course that gives you everything you need to know about how to find a book title that sells, even if you're a first-time author**

A step-by-step plan that saves you from the frustration of spending months on writing a book that no one wants to buy.


Simple Tips That You Can Implement Straightaway

  • How to find book topic ideas that people want to read

  • How to use Amazon's data (such as positive and negative reviews) to refine your book's topic

  • How to choose a title and subtitle combination that attracts attention

  • How to find topics to write a book about even if you have no idea where to start


Write a book that customers want BEFORE you spend time on writing it

Most authors go with their "gut feel" or intuition when they choose a book topic and title. They focus on picking a smart or catchy title that sounds attractive but ends up confusing their readers.

To make the problem worse, most readers are bombarded with hundreds of book titles every day, so if your book topic is not crystal clear (to someone who glances at it in 2 seconds), then you might be losing sales.

With today's technology and free research tools available (including Google and Amazon), there is absolutely no reason why authors should waste their time and energy on a book that doesn't sell.

After taking this course, you'll learn how to craft the perfect book title that is descriptive AND persuasive before you start writing it. You'll end up with a book that grabs attention and turns more people into buyers.


Content and Overview

The course includes over 25 lectures and 1.5 hours of content. It is designed for anyone who is interested in writing a nonfiction book.

The focus of the course is on self-publishing Amazon Kindle books, but the ideas can be used for publishing on any platform.

The content includes four main steps, and each step includes simple tips that you can follow.

The course is delivered in a format that is easily digestible for busy professionals (each video lecture is around 2 to 7 minutes long). 

Here's are the steps that are covered in the course:


  • STEP 1 Choose a General Topic

  • STEP 2 Narrow It Down

  • STEP 3 Choose a Title and Subtitle

  • STEP 4 Test and Iterate


Tips from a 4X Amazon Bestselling Author

My name is Hassan Osman and I understand how it feels to write a book that doesn't sell. When I wrote my first book back in 2006, I spent every weekend for a year at a local coffee shop typing away at my book. When it finally got published, I thought that all that hard work was going to pay off immediately after launch. Unfortunately, it flopped and barely anyone bought it. I learned the hard way that I should have focused on marketing before I wrote a single word.

Picking the right topic and title before I wrote the book was how I should have approached it.

Today, I'm the author of 8 successful nonfiction books, including four Amazon No.1 Bestsellers. I wrote all those books while working a full-time job at Cisco Systems (note: views are my own), so you can follow this simple process without spending a ton of time on it.

I'm also the podcast host of "Writer on the Side" where I help employees become nonfiction authors.

In this course, you'll get simple tips about picking the right title from someone who's done this multiple times.


An easy process to follow:

  1. Take the course

  2. Pick your book title

  3. Write your book


That's it!


There are no other requirements necessary to enroll in the course, and you can learn the material at your own pace.


30 Day Money Back Guarantee

If you are not satisfied with the course for any reason, you may return the course within 30 days of the purchase date.


Ready to Start?

Click on the "Buy Now" or "Enroll Now" button in the top right corner of this page and get immediate access to start learning how to pick a bestselling book title.


Who this course is for:
  • New authors who want to write their first nonfiction book
  • Experienced authors who want to modify titles of their existing books (or want to write their next book)
Course content
Expand all 27 lectures 01:45:40
+ Introduction
3 lectures 04:20

A quick introduction to the "Choose a Bestselling Book Title" course, and three reasons why you should take it.

Preview 02:03

An overview about how the "Choose a Bestselling Book Title" course is structured, and what you can expect to learn. 

Preview 01:33

A quick and important note about the course before you start.

Quick & Important Note
00:44
+ Step 1: Choose a General Topic
6 lectures 21:38

An overview of Step 1: Choose a General Topic, and the strategy you should follow to pick a brand-new topic, or to validate one that you have considered.

Preview 02:14

Ideas about what should go into Circle 1: Interest when choosing a general topic for your book.

Circle 1: Interest
03:00

Ideas about what should go into Circle 2: Experience when choosing a general topic for your book.

Circle 2: Experience
02:29

Ideas about what should go into Circle 3: Market when choosing a general topic for your book.

Circle 3: Market
08:14

Ideas about what should go into Circle 4: Job Related when choosing a general topic for your book.

Circle 4: Job Related (Optional)
04:06

The output of Step 1: Choose a General Topic, and what you should do before moving on to Step 2.

Output of Step 1
01:35
+ Step 2: Narrow it Down
6 lectures 37:48

An overview of Step 2: Narrow it Down, and the strategy you should follow to take the general topic and narrow it down by refining the target audience and outcome of your book.

Preview 08:00

Ideas about looking inward at your own knowledge and experience, and how to use that to narrow down the topic of your book.

Tip #1: Look Inward
03:42

How to read Amazon reviews (both positive and negative), and how to use them to narrow down the topic of your book.

Tip #2: Read Amazon Reviews
07:41

How to check Internet forums (and Q&A websites like Quora & Yahoo Answers), and how to use the data you gather to narrow down the topic of your book.

Tip #3: Check Internet Forums
06:42

How to run a survey (using SurveyMonkey or Google Forms), and how to use them to narrow down the topic of your book.

Tip #4: Run a Survey
07:43

The output of Step 2: Narrow it Down, and what you should do before moving on to Step 3.

Output of Step 2
04:00
+ Step 3: Choose a Title & Subtitle
6 lectures 19:10

An overview of Step 3: Choose a Title & Subtitle, and the strategy you should follow of taking the statement from Step 2, and refining it into title & subtitle combinations for your nonfiction book.

Overview of how to choose a title & subtitle
04:00

How to craft a title & subtitle that grabs the attention of your readers.

#1 Grab Attention
03:37

How to craft a title & subtitle that explains the outcome of your book to your readers.

#2 Explain the Outcome
03:38

How to craft a title & subtitle that defines the audience of your book to your readers.

#3 Define the Audience
02:43

How to craft a title & subtitle that contains relevant keywords so that your book can be discovered through organic searches on Amazon and Google. 

#4 Contain Relevant Keywords
03:23

The output of Step 3: Choose a Title & Subtitle, and what you should do before moving on to Step 4.

Output of Step 3
01:49
+ Step 4: Test & Iterate
4 lectures 14:33

An overview of Step 4: Test & Iterate, and the strategy you should follow to take the different title & subtitle combinations of your book, and refine them into a final title & subtitle that will end up on your book cover.

Overview of how to test & iterate
01:51

A description of how to test your book title through questions you can ask friends, family members, and strangers.

How to Test Your Book Title
03:38

An important quick note about what you should do before you finalize your book title. Here's the link to Amazon's guidelines about book titles (so that you don't have to manually type it from the video): https://kdp.amazon.com/en_US/help/topic/G201097560

A Quick Note (Before You Finalize Your Title)
06:27

The output of Step 4: Test & Iterate and how to settle on your final title and subtitle for your book.

Output of Step 4
02:37
+ Conclusion
2 lectures 08:11

A course summary that gives you a full recap of the different steps we covered, including 3 actual examples of books that went through this process.

Course Summary + 3 Examples
07:46

Conlusion of the "Choose a Bestselling Book Title" course and next steps.

Thank you & Next Steps
00:25