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Personal Development Personal Brand Building Writing a Book

How to Pick a Bestselling Book Title Before Writing a Book

Don't waste your time writing a book nobody wants. Learn how to choose a winning nonfiction book topic in easy steps.
Rating: 4.7 out of 54.7 (23 ratings)
2,202 students
Created by Hassan Osman
Last updated 3/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to pick a nonfiction book title that readers want to buy
  • How to choose a general topic for your book (using a simple framework)
  • Strategies to narrow down the topic for a targeted audience and outcome
  • How to choose a title and subtitle combination that attracts attention
  • What nonfiction topics to avoid (because they'll never sell)

Requirements

  • Interested in writing a nonfiction book and becoming a published author
  • Note: This course does NOT explain how to choose fiction book titles (it only focuses on nonfiction titles)

Description

**This is a simple course that gives you everything you need to know about how to find a book title that sells, even if you're a first-time author**

A step-by-step plan that saves you from the frustration of spending months on writing a book that no one wants to buy.


Simple Tips That You Can Implement Straightaway

  • How to find book topic ideas that people want to read

  • How to use Amazon's data (such as positive and negative reviews) to refine your book's topic

  • How to choose a title and subtitle combination that attracts attention

  • How to find topics to write a book about even if you have no idea where to start


Write a book that customers want BEFORE you spend time on writing it

Most authors go with their "gut feel" or intuition when they choose a book topic and title. They focus on picking a smart or catchy title that sounds attractive but ends up confusing their readers.

To make the problem worse, most readers are bombarded with hundreds of book titles every day, so if your book topic is not crystal clear (to someone who glances at it in 2 seconds), then you might be losing sales.

With today's technology and free research tools available (including Google and Amazon), there is absolutely no reason why authors should waste their time and energy on a book that doesn't sell.

After taking this course, you'll learn how to craft the perfect book title that is descriptive AND persuasive before you start writing it. You'll end up with a book that grabs attention and turns more people into buyers.


Content and Overview

The course includes over 25 lectures and 1.5 hours of content. It is designed for anyone who is interested in writing a nonfiction book.

The focus of the course is on self-publishing Amazon Kindle books, but the ideas can be used for publishing on any platform.

The content includes four main steps, and each step includes simple tips that you can follow.

The course is delivered in a format that is easily digestible for busy professionals (each video lecture is around 2 to 7 minutes long). 

Here's are the steps that are covered in the course:


  • STEP 1 Choose a General Topic

  • STEP 2 Narrow It Down

  • STEP 3 Choose a Title and Subtitle

  • STEP 4 Test and Iterate


Tips from a 4X Amazon Bestselling Author

My name is Hassan Osman and I understand how it feels to write a book that doesn't sell. When I wrote my first book back in 2006, I spent every weekend for a year at a local coffee shop typing away at my book. When it finally got published, I thought that all that hard work was going to pay off immediately after launch. Unfortunately, it flopped and barely anyone bought it. I learned the hard way that I should have focused on marketing before I wrote a single word.

Picking the right topic and title before I wrote the book was how I should have approached it.

Today, I'm the author of 8 successful nonfiction books, including four Amazon No.1 Bestsellers. I wrote all those books while working a full-time job at Cisco Systems (note: views are my own), so you can follow this simple process without spending a ton of time on it.

I'm also the podcast host of "Writer on the Side" where I help employees become nonfiction authors.

In this course, you'll get simple tips about picking the right title from someone who's done this multiple times.


An easy process to follow:

  1. Take the course

  2. Pick your book title

  3. Write your book


That's it!


There are no other requirements necessary to enroll in the course, and you can learn the material at your own pace.


30 Day Money Back Guarantee

If you are not satisfied with the course for any reason, you may return the course within 30 days of the purchase date.


Ready to Start?

Click on the "Buy Now" or "Enroll Now" button in the top right corner of this page and get immediate access to start learning how to pick a bestselling book title.


Who this course is for:

  • New authors who want to write their first nonfiction book
  • Experienced authors who want to modify titles of their existing books (or want to write their next book)

Course content

6 sections • 27 lectures • 1h 45m total length

  • Preview02:03
  • Preview01:33
  • Quick & Important Note
    00:44

  • Preview02:14
  • Circle 1: Interest
    03:00
  • Circle 2: Experience
    02:29
  • Circle 3: Market
    08:14
  • Circle 4: Job Related (Optional)
    04:06
  • Output of Step 1
    01:35

  • Preview08:00
  • Tip #1: Look Inward
    03:42
  • Tip #2: Read Amazon Reviews
    07:41
  • Tip #3: Check Internet Forums
    06:42
  • Tip #4: Run a Survey
    07:43
  • Output of Step 2
    04:00

  • Overview of how to choose a title & subtitle
    04:00
  • #1 Grab Attention
    03:37
  • #2 Explain the Outcome
    03:38
  • #3 Define the Audience
    02:43
  • #4 Contain Relevant Keywords
    03:23
  • Output of Step 3
    01:49

  • Overview of how to test & iterate
    01:51
  • How to Test Your Book Title
    03:38
  • A Quick Note (Before You Finalize Your Title)
    06:27
  • Output of Step 4
    02:37

  • Course Summary + 3 Examples
    07:46
  • Thank you & Next Steps
    00:25

Instructor

Hassan Osman
Virtual Teams & PM Expert; Bestselling Author; Leader @Cisco
Hassan Osman
  • 4.4 Instructor Rating
  • 35,236 Reviews
  • 105,197 Students
  • 6 Courses

"Short courses for busy managers"

Hi there, my name is Hassan Osman and I've been managing projects and virtual teams for the past 15+ years.

I'm currently a Director at Cisco Systems,* where I lead Project and Program Management teams on delivering complex projects for Cisco's customers.

Previously, I was a manager at Ernst & Young, where I analyzed failing projects at Fortune 500 companies, and recommended solutions to fix them.  

I was also a research assistant at Harvard University, where I studied issues related to virtual teams. 

I'm an Amazon bestselling author of 4 books about team management (including "Influencing Virtual Teams," "Don't Reply All," "Project Kickoff," and "Effective Delegation of Authority"), and I hold the PMP, CSM and ITIL certifications.

Most managers don't have a lot of time to watch lengthy courses (that are usually full of fluff). So I focus on creating short courses that help busy managers become more effective leaders, without wasting their time.

I have published courses about Writing Better Emails, Delegating Effectively, Leading Virtual Meetings, and Managing and Influencing Virtual Teams.

*Disclaimer: The opinions expressed on this page and in my course are my own views and not those of Cisco 

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