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Photoshop Efficiency - Techniques For Consistent Marketing
Rating: 4.8 out of 5(144 ratings)
3,887 students

Photoshop Efficiency - Techniques For Consistent Marketing

Learn the small ins & outs of Adobe Photoshop to maximise graphic design productivity, especially in a team environment!
Created byDaniel Walter Scott
Last updated 1/2025
English
English [Auto],

What you'll learn

  • You'll be able to create large multipurpose projects.
  • Work on designs that span across many documents sizes e.g. different sized paper for print or different sized image for banner ad or social media sizes.
  • Create consistent branding across lots of different designs & graphics.
  • You'll be able to keep brand guidelines consistent through out a large organization or agency.
  • You'll be able to work on lots of different artboards at the same time.
  • You'll learn lots of time saving tips & tricks.
  • You'll learn the best practises for using Photoshop efficiently like a professional.

Course content

1 section • 18 lectures • 1h 24m total length

  • Introduction1:31

    Learn to work fast and consistently on large Photoshop projects across digital, print, and video touchpoints by following brand guidelines, reusability, and efficient workflows.

  • Before you get started with the Photoshop to save your life course1:48

    Download the exercise files and free print-ready workbook, then set Photoshop to pixel units and a standardized essentials workspace to ensure everyone follows along.

  • Adding more sky background using content aware in Photoshop4:24

    Extend sky and background in Photoshop using content-aware scale and content-aware fill to fit diverse social media and banner sizes without distorting the subject.

  • Using Photoshop CC Libraries for consistency on large projects6:21

    Learn to create and populate CC libraries in Photoshop and Illustrator to ensure brand consistency by saving logos, colors, fonts, and character styles for cross-project use.

  • Updating Library graphics across multiple documents in Photoshop5:57

    Edit a graphic in the library to automatically update across all documents. Use CC libraries and linked smart objects in Photoshop to synchronize updates across Photoshop, Illustrator, InDesign, and more.

  • Consistent brand colors across departments & projects in Photoshop3:18

    Enforce consistent brand colors across departments and projects in Photoshop with a filtering technique and color mapping. Share libraries with colleagues to keep branding uniform across large campaigns and boards.

  • Tips & Tricks to take the pain out of working with Photoshop Artboards10:06

    Master Photoshop artboards with practical tricks to manage multiple boards, duplicate layouts for rectangle and square versions, align logos consistently, and control layer order using keyboard shortcuts.

  • Consistent font size color & leading using library character styles in Photoshop3:36

    Use library character styles in Photoshop to enforce brand guidelines with consistent fonts, sizes, and color; update styles across files in one go and reuse across Illustrator and InDesign.

  • Masking a person in one easy step with Photoshop Select Subject2:50

    Learn to mask people and objects with Photoshop's one-click select subject, achieving 90–95 percent accuracy and easy touch-ups for stock photos and e-commerce images.

  • Updating smart objects across multiple artboards in Photoshop7:58

    Master smart objects in Photoshop to update artwork across multiple artboards, reuse across banner ads, and refine selections with select and mask, including decontaminate colors for cleaner edges.

  • Increase workplace productivity using Adobe Stock tricks in Photoshop7:27

    Discover how to streamline Photoshop workflows by using Adobe Stock tricks, finding visually similar images, and updating linked smart objects through the Creative Cloud library for efficient client approvals.

  • Exporting Photoshop PDF & JPEG artboards for clients4:46

    Export Photoshop artboards for clients by creating PDF or JPEG outputs, with multi-page or separate files, and include 2x or high-resolution variants for web and app developers.

  • Exporting Photoshop files for colleagues5:31

    Package Photoshop files to include linked library assets and fonts, then share as a zip or via cloud; collaborate using Creative Cloud libraries with edit or view permissions.

  • Exporting your Photoshop file for developers5:15

    Exporting your Photoshop assets for developers teaches how to share color palettes, fonts, logos, and images via a web-based library, generate CSS code and SVG/vector exports for accurate handoff.

  • How to use Adobe Generate in Photoshop5:45

    Learn to use Adobe Generate in Photoshop to export multiple web-ready images by naming layers with .png, generating variants with comma syntax, and adjusting size and quality.

  • Quick mockups using Adobe Market & smart objects in Photoshop6:06

    Explore Adobe Market mockups and smart objects in Photoshop, download scalable vector graphics, and replace content to create commercially usable, updated designs.

  • Bonus - What next Photoshop to save your life course1:21

    Wrap up this course on Photoshop efficiency for consistent marketing and download free notes from resources. Preview Photoshop essentials (8 hours) and Photoshop advanced (13 hours) for deeper learning.

  • Continue learning with me! Links inside.0:44

Requirements

  • You should be comfortable with the basics of Photoshop. E.g. You should be able to create and rearrange layers, make basic selections.
  • You should have a copy of Photoshop CC 2019 or above.
  • You should have a current Adobe CC license and access to the internet.

Description

If you’ve ever struggled to maintain a consistent look and feel across all the touchpoints of your content marketing, this lab is for you. Beautiful design is only half the battle when you’re designing for an integrated campaign in which you have to deliver, repurpose, and repeat design elements consistently and efficiently. In this fun, fast-paced, hands-on lab with Adobe Certified Instructor Daniel Scott, learn how to professionally use Adobe Photoshop to repurpose your designs across multiple media and formats.

While becoming an design implementation wizard, you’ll learn:

  • How to structure content for multisize social imagery

  • The best workflows for social, print, ad banners, and video

  • The top tools for non-destructive design

  • How to master layers, artboards, Smart Objects, and libraries

  • How to become the master of productivity in your office

There are exercise files available to download so that you can follow along with me in the videos. There are lots of assignments I will set so that you can practice the skills you have learned.

If you have never opened Photoshop before or you have already opened Photoshop and are struggling with the basics, follow me and together we will learn how to make beautiful images using Photoshop.

Who am I?

As well as being an Officially Certified Expert by Adobe, I’m photoshop guru and user with 18 years Photoshop experience. I make tutorial videos directly for Adobe and will again this year be presenting a seminar on Photoshop at Adobe’s 20 thousand attendee strong Max Conference.


Who this course is for:

  • This course is for people with an basic or intermediate Photoshop knowledge.
  • Perfect for people who work on large, multipurpose projects.
  • Perfect for people who work in large organizations.

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