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Photoshop Efficiency - Techniques For Consistent Marketing
Rating: 4.8 out of 5(144 ratings)
3,883 students

Photoshop Efficiency - Techniques For Consistent Marketing

Learn the small ins & outs of Adobe Photoshop to maximise graphic design productivity, especially in a team environment!
Created byDaniel Walter Scott
Last updated 1/2025
English

What you'll learn

  • You'll be able to create large multipurpose projects.
  • Work on designs that span across many documents sizes e.g. different sized paper for print or different sized image for banner ad or social media sizes.
  • Create consistent branding across lots of different designs & graphics.
  • You'll be able to keep brand guidelines consistent through out a large organization or agency.
  • You'll be able to work on lots of different artboards at the same time.
  • You'll learn lots of time saving tips & tricks.
  • You'll learn the best practises for using Photoshop efficiently like a professional.

Course content

1 section • 18 lectures • 1h 24m total length

  • Introduction1:31
  • Before you get started with the Photoshop to save your life course1:48
  • Adding more sky background using content aware in Photoshop4:24
  • Using Photoshop CC Libraries for consistency on large projects6:21
  • Updating Library graphics across multiple documents in Photoshop5:57
  • Consistent brand colors across departments & projects in Photoshop3:18
  • Tips & Tricks to take the pain out of working with Photoshop Artboards10:06
  • Consistent font size color & leading using library character styles in Photoshop3:36
  • Masking a person in one easy step with Photoshop Select Subject2:50
  • Updating smart objects across multiple artboards in Photoshop7:58
  • Increase workplace productivity using Adobe Stock tricks in Photoshop7:27
  • Exporting Photoshop PDF & JPEG artboards for clients4:46
  • Exporting Photoshop files for colleagues5:31
  • Exporting your Photoshop file for developers5:15
  • How to use Adobe Generate in Photoshop5:45
  • Quick mockups using Adobe Market & smart objects in Photoshop6:06
  • Bonus - What next Photoshop to save your life course1:21
  • Continue learning with me! Links inside.0:44

Requirements

  • You should be comfortable with the basics of Photoshop. E.g. You should be able to create and rearrange layers, make basic selections.
  • You should have a copy of Photoshop CC 2019 or above.
  • You should have a current Adobe CC license and access to the internet.

Description

If you’ve ever struggled to maintain a consistent look and feel across all the touchpoints of your content marketing, this lab is for you. Beautiful design is only half the battle when you’re designing for an integrated campaign in which you have to deliver, repurpose, and repeat design elements consistently and efficiently. In this fun, fast-paced, hands-on lab with Adobe Certified Instructor Daniel Scott, learn how to professionally use Adobe Photoshop to repurpose your designs across multiple media and formats.

While becoming an design implementation wizard, you’ll learn:

  • How to structure content for multisize social imagery

  • The best workflows for social, print, ad banners, and video

  • The top tools for non-destructive design

  • How to master layers, artboards, Smart Objects, and libraries

  • How to become the master of productivity in your office

There are exercise files available to download so that you can follow along with me in the videos. There are lots of assignments I will set so that you can practice the skills you have learned.

If you have never opened Photoshop before or you have already opened Photoshop and are struggling with the basics, follow me and together we will learn how to make beautiful images using Photoshop.

Who am I?

As well as being an Officially Certified Expert by Adobe, I’m photoshop guru and user with 18 years Photoshop experience. I make tutorial videos directly for Adobe and will again this year be presenting a seminar on Photoshop at Adobe’s 20 thousand attendee strong Max Conference.


Who this course is for:

  • This course is for people with an basic or intermediate Photoshop knowledge.
  • Perfect for people who work on large, multipurpose projects.
  • Perfect for people who work in large organizations.

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