Photoshop for Marketing Professionals

Name: Photoshop for Marketing Professionals
Rating: 4.6 (13 reviews)

Learn Photoshop for creating and editing marketing collateral for online and print.

Created bySean Walsh

Last updated 8/2021

English

English [Auto],

What you'll learn

Learn the foundations of Photoshop for marketing. Understand the key tools for creating marketing collateral.
Setting up Photoshop documents from scratch. Learn the best way to prepare documents for their intended use e.g. social media.
Laying out text and graphics for social media posts. Master the Type tool as well as the shape tools for creating dynamic graphics.
Editing and removing backgrounds from images. Enhance and edit images for use online and for print.

Course content

6 sections • 51 lectures • 3h 13m total length

1.1 Introduction2:26
What is Photoshop and how is it used by the many types of users?
1.2 Colour Space: RGB vs CMYK2:28
1.3 What is Resolution?3:13
Understanding how resolution works is crucial to working in Photoshop.
1.4 Photoshop's File Formats2:49
Photoshop uses a number of file formats depending on the intent of the file.
1.5 Working with Layers2:06
The Layers panel is one of the most important panels in Photoshop.
1.6 Using Selections1:07

2.1 The Workspace Overview6:25
Please find attached the task files for this section.
2.2 Photoshop's Toolbar4:14
Explore Photoshop's adjustable toolbar, learn to dock or float it, customize tool order, and master core tools for marketing tasks like selection, cropping, color, text, shapes, and web graphics.
2.3 The Document Window1:52
2.4 The Layer Panel8:15
Explore the Photoshop layer panel, mastering stacking order, groups, visibility, opacity, and non-destructive workflows with new layers, locks, and smart objects.

3.1 Document Setup1:36
Please find attached the task files for this section.
3.2 Placing the Background Images3:48
3.3 Adding Vector Shapes4:37
Set a one hundred pixel safe margin, then draw a black rectangle and a hexagon, adjust fills and proportions, and align shapes with guides and the polygon tool.
3.4 Adding and Formatting the Text5:30
Learn how to add and format text in Photoshop for marketing materials, using the type tool, color picker, character panel, baseline shift, line spacing, and left alignment.
3.5 Adding and Editing a New Artboard2:32
3.6 Resizing and Repositioning Artwork5:41
3.7 Exporting Artboards to Jpeg Format3:24

4.1 Document Overview1:57
Please find attached the task files for this section.
4.2 Document Setup1:24
4.3 Adding the Background Images5:05
4.4 Adding and Formatting the Text7:19
4.5 Placing and Masking the Image (Removing the Background)10:29
4.6 Duplicating the Artboard2:38
4.7 Replacing the Content3:23
4.8 Selecting and Deep Etching the Subject (Removing the Background)7:07
4.9 Adding and Adjustment Layer1:33
Add a brightness and contrast adjustment layer, apply a clipping mask to limit the effect to the penguin, adjust brightness, and export the image.
4.10 Exporting to Jpeg1:20

5.1 Document Overview1:18
Please find attached the task files for this section.
5.2 Document Setup3:30
Create a new 1080 by 1080 pixel Photoshop document at 72 ppi for Instagram tiles, set up 100-pixel margins with a custom guide layout, and save the preset.
5.3 Creating a Gradient Background8:03
5.4 Deep Etching a Subject - Part 1 (Removing the Background)3:59
5.4 Deep Etching a Subject - Part 2 (Removing the Background)3:56
5.4 Deep Etching a Subject - Part 3 (Removing the Background)6:00
Deep etch a subject by removing the background and cleaning edges with masks, brush tools, and a polygonal lasso, while using onion skin view and opacity adjustments to preserve shadows.
5.5 Adding a Layer Style - Colour Overlay2:46
5.6 Formatting the Text - Part 13:54
5.6 Formatting the Text - Part 26:43

6.1 Document Overview2:18
Please find attached the task files for this section.
6.2 Document Setup2:12
Create a new Photoshop document for web at 10 by 10, 72 ppi, 8-bit color, with 100-pixel margins for a safe zone, then save as a preset.
6.3 Creating Vector Shapes for the Background6:00
6.4 Placing the Images3:07
6.5 Adding and Formatting the Heading3:52
6.6 Adding and Formatting the Paragraph Text3:31
6.7 Adding and Formatting the Breakout Text4:35
6.8 Duplicating the Artboard and Adding the Images4:44
Duplicate the artboard in the same document and resize to 1280x720. Place background images, adjust the grid, flip the salmon image, and create a diagonal cut with a live shape.
6.9 Creating Brushwork3:22
6.10 Moving and Editing the Text3:44
6.11 Editing the Breakout Text2:26
6.12 Duplicating the Artboard1:18
6.13 Adding and Setting up the Background Images4:13
6.14 Repositioning the Text1:28
6.15 Exporting the Artboards2:04

Requirements

The course is for complete beginners or those with some basic Photoshop experience who want a comprehensive understanding of the program.
No other Adobe experience is necessary.

Description

Do you need Adobe Photoshop for creating marketing collateral? Are you struggling to grasp the foundations? Would becoming more efficient in Photoshop help you free up time to get on with other important tasks?

Whether you are self taught, need to learn industry standards or a complete beginner, this course will walk you through all the skills you need. You may need to create Photoshop documents from scratch or edit existing files. Specifically designed with marketers in mind, this Photoshop course is perfect for professionals who need to quickly create and edit marketing collateral.

You will be guided step-by-step through industry standards for designing marketing collateral in Photoshop. Follow along with the supplied files or use your own material. Photoshop should be fun and easy to learn, so we have made sure this comprehensive course guides you from beginner to intermediate with simple, clear instructions.

The main topics covered are: basic Photoshop theory, document set-up, working with type, importing and editing images, resizing and formatting files, saving, exporting and printing. On completion of the course you will have the skills and understanding to create industry standard layouts for marketing collateral. Learn how to format text quickly and efficiently. You will feel more confident in editing photos and creating social media tiles. You will also understand how to output your marketing documents correctly for online and print.

Photoshop can seem a little intimidating at first. Once you have grasped the foundations you will find its actually a really enjoyable tool. So to improve your confidence and unleash your creativity, let's get started on your Photoshop journey today.

Who this course is for:

Marketing professionals
Graphic designers
Small business owners
Professionals who need Photoshop for communications

Photoshop for Marketing Professionals

What you'll learn

Explore related topics

Course content

Introduction6 lectures • 14min

The Workspace4 lectures • 21min

The Fundamentals7 lectures • 27min

Intermediate Photo Editing Skills – Removing Backgrounds10 lectures • 42min

Intermediate Photo Editing Skills 2 – Gradients, Layers Styles, Masking9 lectures • 40min

Intermediate Photo Editing Skills 3 – Editing Vector Shapes, Clipping Masks15 lectures • 49min

Requirements

Description

Who this course is for: