Photoshop for Marketing Professionals

Explore Photoshop's adjustable toolbar, learn to dock or float it, customize tool order, and master core tools for marketing tasks like selection, cropping, color, text, shapes, and web graphics.

Explore managing multiple images in the document window by switching tabs, floating an image to the side, and zooming with control or command while staying within the printable page bounds.

Explore the Photoshop layer panel, mastering stacking order, groups, visibility, opacity, and non-destructive workflows with new layers, locks, and smart objects.

Place and embed a background image, adjust scale to fit, and blend a hexagonal vector layer using linear burn, then group the layers into a background images folder.

Set a one hundred pixel safe margin, then draw a black rectangle and a hexagon, adjust fills and proportions, and align shapes with guides and the polygon tool.

Learn how to add and format text in Photoshop for marketing materials, using the type tool, color picker, character panel, baseline shift, line spacing, and left alignment.

Duplicate the artboard to a landscape 10 by 650, resize the output, and adjust typography to fit the new format.

Resize and reposition artwork in Photoshop using the move tool and transform controls; adjust the bees image and text baseline shift to fit, then export.

Export artboards to jpeg format by adjusting file settings, quality, image size, and canvas size, then export multiple outputs for web and social marketing.

Create a brand new Photoshop document using web presets, then customize the size to 1200 by 650 pixels at 72 ppi with 8-bit color on a white background.

Learn to set up guides for a three-column layout, place an iceberg image inside a circle using clipping masks, adjust colors and blending, and group layers for backgrounds.

Learn to add and format text in Photoshop for a marketing layout, including heading, bullets, and date text, with fonts, sizes, tracking, caps, color, alignment, ellipse behind 13 days.

Place the iceberg image in the canvas, use select and mask to create a layer mask and remove the background, then move, scale, and rotate the iceberg to fit.

Duplicate the artboard and organize layers into groups, then replace the iceberg image with penguin imagery while preserving the text. Rename the duplicated artboard and check layers are unlocked.

Replace an image inside a clipping mask in Photoshop by converting the layer to a smart object and using replace contents to insert a penguin image with proper scaling.

Master deep etching in Photoshop by selecting the penguin with multiple tools, refining edges with smart radius and polygonal lasso, and outputting to a layer mask for a clean background.

Add a brightness and contrast adjustment layer, apply a clipping mask to limit the effect to the penguin, adjust brightness, and export the image.

Learn how to export images as JPEG in Photoshop using the export as window, with JPEG quality set to 100% and unchanged image size, then choose a destination folder.

Create a new 1080 by 1080 pixel Photoshop document at 72 ppi for Instagram tiles, set up 100-pixel margins with a custom guide layout, and save the preset.

Create a gradient background with the rectangle tool and gradient section, then draw ellipses on separate layers and adjust opacity to about 30–40 percent before grouping.

Import the image into the document and size it. Use quick selection and refine edge to isolate the bag and arm, removing the background.

Learn to refine a subject mask for deep etching, remove background pixels, and tidy edges using the refine brush and a polygonal tool, then smooth the final edge.

Deep etch a subject by removing the background and cleaning edges with masks, brush tools, and a polygonal lasso, while using onion skin view and opacity adjustments to preserve shadows.

apply a color overlay via the layer style, choose colors with the color picker and eyedropper, and adjust opacity to 100% to tint logos and icons in Photoshop.

Format text by converting to graphics when needed, adjust margins, choose fonts and sizes, tweak tracking, switch to a script font, and disable all caps for balance.

Change text color to navy, create a multi-line frame, adjust to 40 points with tracking, rasterize to pixels, add blue behind each line of text, and prepare for export.

Create a new Photoshop document for web at 10 by 10, 72 ppi, 8-bit color, with 100-pixel margins for a safe zone, then save as a preset.

Create a layered background in Photoshop with two rectangles—black and yellow—using a 20-pixel stroke, add anchor points and convert points for a sharp diagonal, then shape a circular mask.

Learn to place images in Photoshop, clip them to an ellipse with a clipping mask, adjust opacity, and group and rename layers for a clean background images setup.

Apply text with the type tool to create a two-layer heading, choose a script font like Simpkin, adjust size and angle, and fine-tune kerning to align today's and menu precisely.

Add paragraph text in a lower-left frame, set Myriad bold at 46 pt, adjust tracking, then switch to regular 30 pt and type the Tuesday 20 percent burger offer.

Create and format a 20 percent off breakout text in Photoshop by applying black fill, a white stroke, adjusting font size and baseline shift, and grouping for reuse.

Duplicate the artboard in the same document and resize to 1280x720. Place background images, adjust the grid, flip the salmon image, and create a diagonal cut with a live shape.

Learn to create textured brushwork in Photoshop by selecting dry media brushes, adjusting size and hardness, layering strokes, and refining with erase tools, while managing layers and color settings.

Learn how to move and edit text in photoshop, including selecting, dragging, duplicating layers, changing copy, and aligning text within a layout.

Edit the breakout text in photoshop by grouping layers, moving the text together, applying a 20 percent off yellow background fill, and using color overlay to make it black.

Duplicate the artboard to create a portrait version sized 640 by 1200, set a new layout with 60-pixel margins for the selected uploads, and reveal background images.

Learn to add and set up background images in Photoshop by placing embedded files into a background images folder and applying a circular clipping mask with an ellipse.

Reposition text and align elements in Photoshop, update on-screen labels from wednesday to thursday, group layers for coordinated moves, and prepare assets for export.

Export artboards in Photoshop using the export as window, adjust formats such as jpeg, gif, or png, and compare quality before saving the final files.