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Photoshop for Marketing Professionals
Rating: 4.6 out of 5(13 ratings)
81 students

Photoshop for Marketing Professionals

Learn Photoshop for creating and editing marketing collateral for online and print.
Created bySean Walsh
Last updated 8/2021
English

What you'll learn

  • Learn the foundations of Photoshop for marketing. Understand the key tools for creating marketing collateral.
  • Setting up Photoshop documents from scratch. Learn the best way to prepare documents for their intended use e.g. social media.
  • Laying out text and graphics for social media posts. Master the Type tool as well as the shape tools for creating dynamic graphics.
  • Editing and removing backgrounds from images. Enhance and edit images for use online and for print.

Course content

6 sections51 lectures3h 13m total length
  • 1.1 Introduction2:26

    What is Photoshop and how is it used by the many types of users?

  • 1.2 Colour Space: RGB vs CMYK2:28
  • 1.3 What is Resolution?3:13

    Understanding how resolution works is crucial to working in Photoshop.

  • 1.4 Photoshop's File Formats2:49

    Photoshop uses a number of file formats depending on the intent of the file.

  • 1.5 Working with Layers2:06

    The Layers panel is one of the most important panels in Photoshop.

  • 1.6 Using Selections1:07

Requirements

  • The course is for complete beginners or those with some basic Photoshop experience who want a comprehensive understanding of the program.
  • No other Adobe experience is necessary.

Description

Do you need Adobe Photoshop for creating marketing collateral? Are you struggling to grasp the foundations? Would becoming more efficient in Photoshop help you free up time to get on with other important tasks?

Whether you are self taught, need to learn industry standards or a complete beginner, this course will walk you through all the skills you need. You may need to create Photoshop documents from scratch or edit existing files. Specifically designed with marketers in mind, this Photoshop course is perfect for professionals who need to quickly create and edit marketing collateral.

You will be guided step-by-step through industry standards for designing marketing collateral in Photoshop. Follow along with the supplied files or use your own material. Photoshop should be fun and easy to learn, so we have made sure this comprehensive course guides you from beginner to intermediate with simple, clear instructions.

The main topics covered are: basic Photoshop theory, document set-up, working with type, importing and editing images, resizing and formatting files, saving, exporting and printing. On completion of the course you will have the skills and understanding to create industry standard layouts for marketing collateral. Learn how to format text quickly and efficiently. You will feel more confident in editing photos and creating social media tiles. You will also understand how to output your marketing documents correctly for online and print.

Photoshop can seem a little intimidating at first. Once you have grasped the foundations you will find its actually a really enjoyable tool. So to improve your confidence and unleash your creativity, let's get started on your Photoshop journey today.

Who this course is for:

  • Marketing professionals
  • Graphic designers
  • Small business owners
  • Professionals who need Photoshop for communications