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Persuasive Business Writing Skills
Rating: 4.4 out of 5(22 ratings)
105 students

Persuasive Business Writing Skills

Professional Writing Skills to persuade and influence your audience - achieving your objectives every time
Last updated 5/2020
English

What you'll learn

  • Learn how to use professional 'business English'
  • Understand the power of emotion in written communications
  • Discover the various ways to structure your argument for maximum impact
  • Find out how to get your point across in writing
  • Improve your ability to write persuasively and get others to do what you want
  • Gain confidence to write clearly and succinctly for maximum impact

Course content

1 section15 lectures2h 26m total length
  • Introduction4:48
  • Understanding Communication5:31
  • Why are you Writing?8:21
  • Who is your Reader?14:35
  • Planning your Communication4:31
  • Structuring your Communication5:41
  • Structuring your Argument20:09
  • Using Business Language26:21
  • Punchy Writing8:40
  • Reflective Language7:40
  • Punctuation21:42
  • Presenting your Communication4:40
  • Email4:47
  • Learning from Others2:42
  • Key Learning Points6:45

Requirements

  • None

Description

Do you sometimes have difficulty in getting your point across in emails and other written documents?  Struggle to make yourself heard and to get others to do what you want?  May be you think your written communications are too blunt?  Or perhaps you have a tendency to waffle?  If you want to learn how to write effective communications which appear professional and which will influence and persuade your audience, then this workshop  is for you.  We will look at some of the key tools & techniques that you can easily apply to your own writing and improve the effectiveness of your writing. Helping you to communicate more effectively and efficiently - and achieve your communication objectives first time, every time.

Who this course is for:

  • Anyone looking to develop their written business communication skills
  • Professionals who need to improve the persuasiveness of their written communications
  • Anyone who writes emails and needs to get others to read their emails and act on the contents
  • Employees who are involved in preparing or helping to prepare any written documents such as reports, letter, memos, minutes, etc.
  • Anyone looking to be more influential in their written communications