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Persuasion: The Art of Communication
Rating: 4.2 out of 5(2 ratings)
7 students

Persuasion: The Art of Communication

All communication is persuasion! This course teaches you to communicate well and persuade effectively.
Created byBigger Brains
Last updated 7/2023
English
English

What you'll learn

  • Describe the relationship between Persuasion and Communication
  • Discuss the elements of Persuasion
  • Identify the use of Framing in communication
  • Recognizing the Different Elements

Course content

1 section • 11 lectures • 1h 21m total length

  • The Core of Communication5:24

    Discover the core of communication and how persuasion drives all four purposes—teach, inform, sell, and persuade—through rhetoric and Aristotle's art of persuasion.

  • Understanding the Persuasion Situation9:32

    Explore the rhetorical situation by assessing audience, purpose, and content to tailor persuasive presentations, considering timing, environment, and available equipment.

  • Essential Elements of Persuasion6:19

    Explore how to persuade by combining logical facts and data, credibility, character, and reputation, and emotional appeals to engage audience, shape purpose, and craft compelling content.

  • Knowledge Check
  • Logical Data5:21

    Present data simply and powerfully by selecting three main points of impactful facts, tailoring to your audience, and framing data positively to support your persuasive argument, while listening to questions.

  • Reputation and Character8:32

    Discover how credibility, built from position power and personal power, strengthens trust through presentation, tone, body language, and audience-appropriate communication.

  • Emotional or Passionate Appeals6:24

    Learn how emotional appeals persuade in business by knowing the audience and what they care about: money, family, safety, credibility, fear, anger, and examples like Kickstarter and crash-test ratings.

  • Recognizing the Different Elements8:13

    Explore the rhetorical situation—audience, purpose, and content—along with powerful persuasion points: data, credibility, and emotional appeal, using Martin Luther King’s speech as a case study.

  • Knowledge Check
  • Neuro-Linguistic Programming (NLP), Part 111:34

    Explore mirroring techniques and neuro-linguistic programming (NLP) to build rapport in persuasion, using visual, auditory, and kinesthetic cues and eye-movement patterns to tailor your message.

  • NLP, Part 26:45

    Identify NLP visual, auditory, and kinesthetic preferences by analyzing eye cues, posture, voice, breathing, and gestures. Mirror your communication with corresponding words to build rapport and persuade audiences.

  • Framing4:14

    Framing shapes how messages are received by presenting them in advantageous terms, as shown with inheritance tax vs death tax; negative framing can be more persuasive in politics and polls.

  • Other Tips9:28

    Learn to persuade effectively by using 'less is more' with two or three reasons, recognizing cognitive exhaustion, avoiding pushy tactics, and tailoring messages to the audience with compliments.

  • Knowledge Check

Requirements

  • No preparation is necessary

Description

Learn to communicate well and persuade effectively!

Every time you communicate, you are working to persuade people. Even in social settings, you are persuading people through your style of communication and the emotion you carry with it. There are many reasons why we communicate – to inform, to share viewpoints, to educate, and to sell. Communication expert Barbara Evers believes all types of communication are in fact forms of persuasion.

There are many tools available to you as you communicate. It’s critical to be aware of them and use these techniques purposefully. In this course, Barbara walks you through ways to make the most of opportunities to communicate and persuade. She focuses on methods you can use to encourage your audience to listen and believe what you are saying.

Through these lessons, you’ll dig into the important elements of persuasion you need to be aware of across different circumstances. These include knowing your audience, understanding your purpose, and ensuring your content fits the environment where you are speaking. This course also touches on the powerful points of persuasion. This involves using logical data while also establishing credibility. Mirroring and framing are additional techniques you’ll add to your persuasion toolbox, and you’ll discover the importance of determining your audience’s preferred learning style.

Effective communication is vital to any attempt to persuade others. Take this course and you’ll be on your way to becoming a great communicator in all settings and with all audiences.

Topics covered include:

  • Identifying reasons people communicate

  • Describing the connection between persuasion and communication

  • Discussing the elements of persuasion

  • Describing characteristics of visual, auditory, and kinesthetic learners

  • Describing Neuro-Linguistic Programming (NLP)

  • Identifying framing and mirroring in communication

  • Identifying tips for persuasion

Enjoy over 80 minutes of high-quality HD content in the “Uniquely Engaging”TM Bigger Brains Teacher-Learner style!

Who this course is for:

  • This course is for anyone seeking to improve their communication skills

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