Master Persuasion Psychology
- 3 hours on-demand video
- 7 articles
- 2 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Put together a compelling message that will effectively persuade an audience.
- Understand when some techniques are persuasive and when they are not.
- Know how to map out your message so that it is persuasive under the right circumstances and for the right audiences.
- Know how to diagnose problems in your own persuasive messages.
- No prior knowledge of psychological science is necessary.
- You should have some idea of what your ultimate persuasive goals are.
It can be difficult to persuade people to adopt the opinion you'd like them to have. Maybe you're a marketer trying to convince people that your product is right for them. Maybe you're an activist trying to convince people to conserve water. Whatever your persuasion goals might be, this course will show you how to be smart about influencing other people's opinions.
Using Persuasion Science to its Full Potential
Everything in this course is rooted in tested persuasion strategies. I'm not just making things up like a lot of persuasion "gurus." You'll learn practical tips taken from rigorous research in psychological science, and you'll discover when those strategies will be most effective.
A few of the things we'll cover:
- How to get people to pay attention to what you have to say.
- How to construct captivating persuasive arguments.
- How to employ simple tricks to make your message more convincing.
- How to decide between emotional and rational appeals.
- How to tailor your message to the needs of a particular audience.
- ...and way more!
Persuasion is one of the most studied topics in social psychology, and its insights have extended to business, political science, communications, and personal development. In this course, you'll understand one of the most prominent and well-tested models of persuasion. Once you have a grasp on that, you'll start to see how all of the elements of a persuasive message come together.
By the end of this course, you'll be able to make smart decisions about how you deliver your message, who delivers it, how to tailor it to a particular audience, and more. Best of all, this course will always be there for you, and you can review the material anytime it's time to craft a compelling message that will captivate and influence your audience.
These tools and techniques also apply no matter what your unique message is. Once you understand the core principles of persuasive influence, you'll become a persuasion master, ready to influence people's opinions about anything, whether your message is presented in writing, in person, or through audio-visual media.
And You Can Trust Your Teacher!
I'm a trained social psychologist. Not only do I have more than 13,000 students on Udemy, but I also teach classes in social psychology at the university level. Moreover, I conduct my own psychological research in persuasion science, so I know a thing or two about the thousands of studies that exist in this field and what the latest experiments reveal.
Don't miss out on the chance to dive straight into the secrets of persuasion that have until now remained locked in dense academic journals. So enroll now--you'll be glad you did.
- If you have the goal to influence people’s opinions, then this course is for you. This includes salespeople, marketers, politicians, leaders, teachers, and more.
- This is not a course about mind control or subliminal influence. Be willing to thoughtfully analyze your approach to persuasion.
- If you are a student of psychology, you will also gain a ton from this comprehensive review of proven psychological patterns.
Welcome to the course on persuasion science. This video is just a quick way of saying hello.
Before we dive into what we've learned from research in persuasion science, let's quickly cover what persuasion science is. In this quick video, I'll give you the essentials of how people conduct psychological persuasion research and why the results of these studies give us reliable answers.
Introducing the general persuasion framework that we'll rely on for the rest of this course.
This is one of the most important videos in this course. We'll discuss the two general types of persuasive influences. More importantly, we'll learn when one class of influences is effective and when the other class of influences is effective. This is the key to being smart about your persuasive strategy!
In this section of the course, we're going to take a first look at the key determinants of message-related thinking. How do you know if someone is likely to pay attention to your persuasive content or not?
In one illustrative example, we'll see how personal relevance is a major factor in whether someone feels motivated to consider your message. When your topic is relevant to the audience's lives, they will be much more inclined to carefully consider what you have to say, focusing on the strength of your argumentation as the basis for persuasion.
Okay, we've spent a lot of time talking about how matching can enhance persuasion, but new research suggests that the more important effect is that matching your message to the audience increases how much people think about your message. We'll consider one example of this in the case of personality matching.
We've spent a lot of time talking about persuasive influences that tend to be effective when people aren't thinking carefully about your message. But what about when people are motivated to pay think? How do you design arguments that are persuasive to them?
Sometimes people are ready to think about your message if only they were motivated and able. If you have a great message, you want people to pay attention. However, if you actually think you're better off convincing people with simple persuasion tricks, you want to prevent people from thinking too deeply about your message. This section will show you how you can get people to think or not, depending on your goals.