Persuasion Power 1: Effective Communication Skills

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes & Instructions
2. The Interesting Truth About Reality
3. Why You Can Have Dramatic Influence With Others
4. The Master Key in Any Influence Situation
5. The #1 Factor That Determines Your Ability to Be Persuasive & Influential
6. What You Need to Know About The Words You Say
7. How Your Communication Affect Those You Interact With
8. A Little Discussed Fact About Memory
9. How to Apply What You Learn In This Lecture

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes & Instructions
2. How and Why You Should Avoid Having "Commission Breath"
3. An Important Principle That Underpins All Influence Situations
4. The Basis of All Persuasion
5. How to Avoid Resistance When Applying Persuasion Techniques
6. Two Core Influence Principals
7. Application Exercises & Homework For this Lecture

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes
2. Why People Can't Make Rational Decisions on Presidential Candidates
3. How to Aim Your Communication For Maximum Impact
4. What Determines How People Are Perceiving You and Your Message
5. The Perfect Combo For Persuasion
6. Why Your Audience's Mood is More Important Than Your Rational Argument

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and Instructions
2. Demystifying Your 'State'
3. People Are Going to Be More Influenced By This Than Anything Else
4. The Master Key That 'Colors' Every Aspect of Your Communication
5. The "4x4x4 Breathing Exercise" For State Control
6. How to Correctly Move From a Negative State Toward a Positive One
7. Specific Action Steps For Managing and Controlling Your State

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes
2. What Communication Ultimately Is
3. A Key Insight About Rapport That Most People Miss
4. The Correct Way to Think of Rapport
5. What to Focus on To Have Maximum Influence
6. What Rapport is and How to Know When You Have It

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes
2. The True Meaning of "Act as If"
3. The Great Truth About Every Interaction Between You and Others
4. The 'Clash of Realities' and How This Affects Rapport
5. Once A Frame Gets Set, It tends to Stay Set
6. The Source of Our Thoughts, Feelings & Behaviors
7. Powerful Influence Tip: Most People Are Blind to This
8. How to Get People to Go Along With The 'Reality' You Present
9. The Good News About Rapport
10. Super Persuasion Tip: Do This to Avoid Resistance
11. The Most Important Element of Building Rapport

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes & Instructions
2. The Surprising Truth About What's Actually Happening When You Interact With Other People
3. The Best Time To Establish Maximum Influence
4. Powerful Influence Tip: How to Avoid Endangering Rapport
5. The "Lazy Man's Technique" For Rapport, Influence and Relationship Building
6. What % of The Time You Should Be Talking versus Listening In Order to Be Persuasive
7. How to Strengthen Rapport With Other People
8. How to Quickly Discover Useful Information That Can Be Used to Influence Others
9. How to Get People to Like and Trust You Easily
10. How to Use Open Ended & Closed Ended Questions Effectively
11. How to Keep The Conversation Rolling For Hours While They Find Their Own Reasons to Like You
12. The Three Types of Questions That Will Deepen Rapport While Giving You Valuable Information
13. Don't Make This Rookie Mistake In Conversations

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and "Eye Accessing Cues Chart"
2. A Pro Tip For Business People: How to Understand Your Top Clients On a Deep Level
3. What "Internal Representations" Are and Why They are Important
4. How You Can Tell What Someone's Preferred Representational System Is
5. The Dead Giveaway That Shows You How People Are Processing The World
6. Avoid This Amatuer Mistake When Utilizing This Knowledge
7. What To Do Once You Identify Someone's Preferred Representational System
8. What Eye Accessing Cues Are
9. How to Tell If Someone is Lying or Telling The Truth

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes & Instructions
2. What 'Organizing Metaphors' Are and How to Use Them For Effective Communication
3. How Much Data People Are Consciously Aware of At Any Given Moment
4. The Interesting Reality About What People Are Describing When They Talk
5. Avoid This Rookie Mistake
6. Pro Tip For Business People: How to Make The Best Use of Your Prospecting Time
7. How to Supercharge Your Messages For Maximum Effect

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes & Instructions
2. The Difference Between 'The Yes Room' and 'The No Room'
3. How to Ensure People Stay Receptive to Your Communication
4. Expert Technique: How to Establish a "Yes Frame"
5. Key Instructor Tip: How to Massively Increase Your Influence Skills & Understanding
6. Expert Technique: How to Use "Pacing & Leading" For Almost Uncanny Influence
7. What to Do With Information You Gather About Your Audience

This lecture gives a brief overview of what's to come in this section. Also, you will learn:

1. *Downloadable: Organized Lecture Notes
2. Why You Want to Be Perceived As an Authority Figure
3. A Top Book On Influence To Go And Get
4. How to Get Other's To Stick To Their Agreements With You
5. A Powerful Influence Principle And The Effect It Has On Other People

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes
2. How to Be Perceived As a High Authority/High Status Individual
3. The Startling Truth About How People Are 'Processing' You and Your Message
4. Why People Are Perceived As Being High Status/High Authority Individuals
5. The Key to Having Influence With a Wide Range of Personalities
6. The "Goldilocks Principle" And How It's the Royal Road to Influence & Flexible Communication
7. How to Avoid One of The Biggest Pitfalls When Learning These Techniques

In this lecture, you will learn:

1. *Downloadable: Organized Notes and Instructions
2. The Underlying Attitude That Characterizes How Authority Figures With High Status Behave
3. The Smaller Components of The Style Broken Down
4. The Best Way To Communicate With Authority
5. Top Communication Tip: "You Can't Really Fake This"
6. What Sub-Communication Is And Why It's Critical In Effective Communication
7. The Body Language of High Status Individuals
8. The Speech Patterns of People With Authority
9. A Contrast Between High and Low Status People
10. How to Use These Patterns For Your Benefit
11. How to Adopt a Flexible Style For Maximum Effect
12. What to Do If You Notice Rapport Breaking
13. What Sensory Acuity Is
14. Homework Assignments for Applying What You Learn

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes
2. The Difference Between How High Status and Low Status People Use Space
3. How to Use Gestures In a Way That Sends Signals Of Authority and Control
4. How to Avoid Being Perceived as Nervous and Unimportant
5. How to Sit, Walk and Move Like a High Status Individual

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes
2. How to Clue On Other People's Mental States
3. How to Signal to People That You Have a Steady Mind
4. What to do With Your Eyes When You Meet People to Signal High Status and Authority
5. How High Authority Individuals Tend to Move Their Eyes
6. State Control Technique: How to Relax Your Mind

In this lecture, you will learn:

1. Downloadable: *Organized Lecture Notes
2. What Mammals Do When They Perceive Threat
3. What Humans Do When They Feel Vulnerable In Social Situations
4. How to Avoid Communicating That You are Weak
5. What High Status Individuals Do That Low Status People Don't
6. What To Do If You Notice Yourself Accidentally Sending Signals of Weakness

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and Instructions
2. How to Avoid Coming Across as Inauthentic
3. The Truth About The "Real" You
4. The Correct Way to Apply These Techniques and Persuasion Mindsets
5. How to Apply What You Learn

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and Instructions
2. How Your Tonality Impacts Your Communication...It's More Than You Think
3. The 3 Main Tonal Patterns For 'Coloring' The Meaning of Your Message
4. How To Use Tonal Patterns For More Effective Communication
5. An Underutilized Tonality Technique For Increasing Believability and Lowering Resistance
6. The "Tonal Marking Technique"
7. The Best Way to Practice and Learn These Techniques

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes & Instructions
2. A Powerful Vocal Technique For Capturing Attention
3. How to Help Your Listener's Remember Certain Parts of Your Message
4. How to Remain Engaging When You Speak
5. Top Public Speaking Technique: "Speaking to Audience Segments"
6. Pro Rapport Technique: "Speed Matching"
7. How to Check to See If You Are In Rapport With Someone
8. A Variety of Different Ways to Mirror Others For Rapport
9. How to Create Deeper Levels of Rapport Faster
10. How to Apply Everything You're Learning In This Lecture

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and Instructions
2. The "Mother of All Learning"
3. Here's What Ineffective Communicators Do and How You Can Avoid It
4. Exercise "Controlling Your Tonality"

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and Instructions
2. How to Properly Use The Volume of Your Voice To Highlight Portions of Your Message
3. How to Use Your Voice to Establish Rapport
4. Expert Communicator Technique: Using Your Voice to Capture Attention
5. The "Low and Slow Technique" To Focus Your Listener's Mind on Your Message
6. Application: How to Become Compentant Using These Techniques

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and Instructions
2. How to Create "Response Readiness" In Other People
3. How to Capture Someone's Attention
4. How to "Re-Hook" Someone Using this Simple Tonal Trick
5. How to Focus Your Listener's Attention on Specific Parts of Your Message
6. Why You Need To Use this Technique So That Others "Get" Your Intended Message
7. How to Overcome The Biggest Hurdle You Will Have To Applying These Tools
8. Use This Easy Technique To Create Even Greater Impact In Your Audience
9. The Difference Between "Static" and "Dynamic" Thinkers
10. How to Make Huge Changes In Your Life By Starting Small
11. The Trick That Our Mind's Play on Us

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and Instructions
2. The 2 Phase Persuasion Model
3. How to Have Other People Feel Like Your Suggestions Are Their Idea
4. Avoid This Rookie Mistake
5. How to Determine The 'Conditions' That Lead to Your Outcome
6. Why It's Important to Get Crystal Clear On Your Outcome

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and Instructions
2. What You Must Do, In Order to Influence Others
3. Top Influence Principal: How to Effectively Lead People In New Directions
4. What Congruence Is
5. Rarely Discussed Tip: What Influence & Persuasion Communication is Really About
6. Why You Can't Give What You Don't Have
7. A Couple Ways to Create States and Feelings In Yourself
8. The Mental Rehearsal Technique For Preparing For a Persuasion Situation

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes
2. How to Define The Meaning That Other People Apply To Your Message
3. Understanding This Is Critical To Persuasion
4. What a "Frame" Is
5. How Frames Give Meaning to Information
6. Why Frames Are Essential to Understand If You Want to Be Influential
7. The Overlooked Truth About How Frames Work

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and Instructions
2. How to Control The Criteria That Others Use to Evaluate Your Ideas/Products/Services/Suggestions
3. What "Pre-Framing" Is
4. Examples of Powerful Pre-Frames
5. Examples of Poor Pre-Frames
6. Expert Influence Tip: How to Influence What People Look For
7. The Key to Establishing an Effective Pre-Frame
8. The Way to Have Pre-Frames Work Extremely Well
9. How to Control Any Interaction

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and Instructions
2. The Best Way to Avoid Objections and Resistance
3. Top Persuasion Tip: How to Get Out of Your Own Way
4. How to Use Pre-Framing to Avoid Objections
5. Pre-Framing Technique #1: "Reversing The Frame"
6. Pre-Framing Technique #2: "Changing The Criteria"
7. How to Practice These Techniques

In this lecture, you will learn:

1. *Downloadable: Organized Lecture Notes and Instructions
2. A Step By Step Action Plan For Practicing and Ultimately Mastering The Skills In This Course

In this lecture, I conclude the course and also provide additional suggestions for next steps.

1. *Downloadable: Organized Lecture Notes and Instructions

One of the toughest parts of selling is dealing with rejection.

It’s strange how much it can affect you.  

Whether someone emails you about a proposal you sent over or they tell you NO right to your face.

Rejection is obviously a part of life in general but it’s a more constant companion to those of us in sales or who own businesses where we are the ones who actively reach out and prospect for new clients.

It can hurt...and the reason it’s worth talking about is that a rejection can cost you hours (and I’ve even heard of days) of productivity.

Sometimes it can sting a little too much and suddenly you don’t want to make that next call or create that next video or whatever else you had planned for that day.

So, in this video, I want to show you how you can stack the odds in your favor, so that rejection rolls off you, like water off a duck's back…

When you apply what I’m about to teach you, you’ll go from letting a single rejection ruin your whole day to moving on quickly and getting focused on the next opportunity.

Instead of crossing your fingers that a deal will go through, you’ll have an indifferent attitude.  Emotional Teflon.

Sound good?

One of the most common problems faced by leaders, salespeople and business owners is:

Feeling uncomfortable selling

This comes up over and over again in different forms:  

“I don’t want to feel salesy”

“How do I not feel like a used car salesman when selling”

“How do you sell without the ick?”

The problem is these types of feelings will hold you back from achieving your goals because as a business, you must make money.  

...and to make money you must sell your product or service.

This also applies to selling your ideas as a leader...

The good news is, all this is based on some fundamentally flawed ideas and are easily correctable:

I share how in this video.

In it, I’ll walk you through 2 simple exercises that take only a few minutes and can completely remove the negative stigma associated with selling and give you complete confidence when it’s time to handle business or present your ideas.

Check it out and let me know what you think…

Recently, I asked some members of our community: “What’s the #1 thing holding you back from moving forward in business?”

One of the comments that came back was:

“I’m afraid or anxious asking for higher fees”.

This actually comes up alot.  Whether it was salespeople I managed in the past or coaching clients that are selling their own products and services.

It’s one of those fundamental stumbling blocks that will undermine all your efforts to sell your product and/or grow your business.

So, in this video, I’m going to show you how to overcome this insidious fear and help you go from feeling uncertain, anxious or afraid to ask for larger sums of money to feeling completely confident..

..provided you’re willing to follow some simple suggestions.

Because trying to run a business or sell with this type of fear is like trying to run a race with one foot tied behind your back…

...not going to work out well.

This needs to be addressed, and, you need to feel 100% confident asking for a fair price for what you offer...even if you think it’s expensive.

This applies to anyone who does cold prospecting, which is cold emails to generate appointments...cold calls, etc.

In this video, I’m going to show you how to sell more in less time with less effort than almost all your peers and competitors.

You’re also going to avoid one the biggest mistakes that people make when prospecting..and your going to learn how to go from making tons of calls or sending a bunch of cold emails, and basically grinding it out to getting a much better ROI for your prospecting efforts…

When you follow the 3 steps I’m about to share with you, it’s like the difference between trying to dig a hole with a small dull spoon vs a large sharp shovel...so let’s dig in :-)

In this video I’m going to show you one of the easiest and fastest ways to improve your rapport building skills AND help you avoid doing 1 specific thing that will break rapport.