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Persuasion Mastery: Influence Decisions When Logic Isn’t Eno
Role Play
Rating: 5.0 out of 5(4 ratings)
218 students

Persuasion Mastery: Influence Decisions When Logic Isn’t Eno

Learn ethical persuasion, emotional intelligence, and proven communication strategies to win trust, handle resistance,
Created byKevin Burns
Last updated 6/2026
English
English [Auto],

What you'll learn

  • Understand why facts often fail.
  • Be able to apply core principles of ethical persuasion.
  • Communicate with emotional intelligence.
  • Use Persuasive Messages that work.
  • Handle disagreements and objections.
  • Use language that persuades.
  • Avoid manipulation and build long-term trust.

Course content

6 sections • 39 lectures • 4h 4m total length

  • Introduction1:27

    Develop practical business English skills to communicate clearly and confidently at work, mastering meetings, emails, presentations, and negotiations with proven phrases and strategies for busy professionals.

  • Art of Persuasion4:03
  • Avoid these Persuasion Mistakes2:21

    Master persuasion by starting with a story to engage emotions, then support with data; keep it concise with one clear point and a specific, easy, and urgent call to action.

  • Mistakes Made When Disagreeing6:53

    Learn to disagree well by recognizing common mistakes and applying clear fixes. Listen to understand, speak with confidence, and stay issue-focused.

  • Mistakes Made When Disagreeing 25:59

    Learn to disagree well by avoiding silence as politeness and preemptive apologies. Listen to understand, stay confident, be concise, and keep body language open.

  • Building a Culture of Constructive Disagreement7:12
  • Business English for Marketing and Leadership3:59

    Master effective business English for marketing and leadership by shaping clear, persuasive messages tailored to audiences, fostering cross-cultural understanding, and inspiring action.

  • Persuasion Mastery: Influence Decisions When Logic Isn’t Enough

Requirements

  • Basic to Intermediate level of English (CEFR A2-B1), an interest in improving communication & Persuasion skills.

Description

In a perfect world, facts would be enough.

But in reality, people don’t make decisions based on logic alone.

They decide based on emotion, trust, perception, and timing.

This course is designed to help you succeed in that reality.

Persuasion Mastery gives you practical, real-world tools to influence others effectively—even when your audience is resistant, emotional, or unconvinced. Whether you're speaking to a colleague, pitching an idea, negotiating with a client, or leading a team, the ability to persuade is one of the most valuable skills you can develop.  This course contains the use of artificial intelligence.

You will learn how to communicate in a way that people actually respond to.

Drawing on proven principles from works like Influence: The Psychology of Persuasion and Thinking, Fast and Slow, this course focuses on practical application—not theory—so you can start seeing results immediately.

Inside the course, you’ll discover how to:

  • Understand why people ignore facts—and what actually drives their decisions

  • Build trust and credibility quickly in conversations and presentations

  • Use emotional intelligence to navigate resistance and difficult interactions

  • Structure messages that are clear, compelling, and persuasive

  • Respond to objections without damaging relationships

  • Communicate with confidence in professional and high-stakes situations

This course is especially valuable if you’ve ever felt frustrated that being right wasn’t enough… or that your ideas were overlooked despite strong evidence.

You won’t just learn how to present information.

You’ll learn how to influence outcomes.

And just as importantly, you’ll learn how to do it ethically—building trust, not damaging it.

If you’re ready to become more persuasive, more confident, and more effective in the way you communicate, this course will give you the tools to make it happen.

Who this course is for:

  • Professionals who must persuade clients, colleagues, or stakeholders in high-stakes situations
  • Managers and team leaders who need buy-in, not just agreement
  • Sales and marketing professionals working with hesitant or emotional customers
  • Entrepreneurs who pitch ideas, negotiate deals, and build support for their vision
  • Educators and trainers who want to engage and motivate resistant learners
  • Non-native English speakers who want to communicate persuasively in professional environments
  • Anyone who feels frustrated when “being right” doesn’t lead to results

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