Jason Cutter, CEO of Cutter Consulting Group, is an author, podcaster and sees himself as a sales success architect for companies and individuals. Even though he didn’t have a sales upbringing or background (his bachelor’s degree is in Marine Biology), he knows what it takes to be successful in sales. His new book – Selling With Authentic Persuasion - is focused on helping anyone in sales transform from Order Taker to Quota Breaker.
Over and over again, I have seen inside sales teams built on the backs of superstar agents and managers who were top sales reps, all while spending money on marketing without optimizing it for the best Cost Per Acquisition (CPA). This old school way of “hoping” the sales reps will close enough deals is not an effective long-term strategy. And it is definitely not scalable.
That’s why I have spent more than a decade within various sales organizations, assigned to sales and marketing leadership roles with the task of turning around sales teams.
I found success by developing systems in all areas in order to achieve profitable marketing conversion results.
Along the way, I learned what worked and didn’t work, what areas could generate the greatest ROI, and the right balance between structure and freedom for sales reps to do what they do best—sell.