How To Brand Your Business
4.6 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
293 students enrolled

How To Brand Your Business

The 6 Steps To Customer Connection, Loyalty, and Higher Margins!
4.6 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
293 students enrolled
Created by Everett Bowes
Last updated 3/2018
English
English [Auto-generated]
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Develop the personal properties of a brand.
  • Understand branding in a way that is applicable and transformative to your business.
  • Connect with your Target Audience.
  • Create well-branded, consistent marketing messages for your brand.
  • Define your brand personality.
  • Define your brand voice.
  • Define your target customer.
  • Define your products and services as a solution to your customers' problems.
  • And so much more!
Requirements
  • No prior branding knowledge is needed.
  • The ability to accept that a logo is not a brand.
  • A basic understanding of business.
  • Willingness to apply time-tested principles to your business.
Description

A personalized brand is vital for helping companies stand out, connect, and increase loyalty!

The problem:

  • The average American receives 30,000 marketing messages per week!
  • Attention spans have never been shorter
  • Consumers are overwhelmed with more options than ever
  • The speed of innovation means your features and benefits won’t keep you in the lead for long
  • Target customers are getting harder to reach

What if you could:

  • Harness the power of emotion
  • Increase engagement
  • Develop meaning
  • Generate anticipation

Join Brand Strategist, and Top-Selling Instructor, Everett Bowes, of We Talk Branding, for this in-depth course on developing the human properties of your brand and start connecting today!

Who this course is for:
  • Entrepreneurs
  • Executives
  • Business Leaders
  • Managers
  • CMO's
  • Marketers
  • Marketing Assistants
  • Marketing Consultants
  • Startup Founders
Course content
Expand all 12 lectures 47:21
+ Introduction
4 lectures 17:53

The rules for marketing success have changed. 

These four pressures, affecting every brand, are requiring companies to reevaluate the way they communicate and present their brands to the marketplace.

Preview 03:28

This lesson introduces the memory device you can use to personalize your brand!

How To Personalize Your Brand
01:44
+ The 6 Steps To Personalizing Your Brand
6 lectures 22:04

Your brand personality defines who you are.

This lesson shares the different ways your company must define "who you are".

Define Your Brand Personality
05:43

“Companies have to wake up to the fact that they are more than a product on a shelf.  They're a behavior as well.” (Robert Haas, Levis Strauss)

Your brand is more than the products and services you provide... you are an expected behavior.  Consumers value predictability, and this lesson uncovers they keys (and the challenges) to making your brand predictable.



Define Your Brand Experience
03:06

In order to succeed in business you need to matter to someone!

In fact, you need to matter to a large group of people. This lesson looks at how to define and reach your Target Audience in a way that is powerful and effective.

Define Your Brand Relevance
03:58

What makes you different from your competition?

This lesson takes a slightly different approach to what is often called your "brand differentiation" or "USP" (Unique Selling Proposition). In this lesson we take a look at a different, and more powerful way to differentiate from your competitive landscape.

Define Your Brand Separation
02:56

Your brand offer is what you sell... it's your products and services.

Unfortunately, most companies try to sell their products and services by highlighting their features, or maybe even their features-and-benefits.  There is a better way to reach customers, and this lesson walks you through it!

Define Your Brand Offer
03:14

Your brand narrative is your brand story. 

This lesson introduced your communications framework, laying the verbal foundation for your brand.

Define Your Brand Narrative
03:07
+ Application and Conclusion
2 lectures 07:24

So, what's next? 

What do you do with all of this information? In this lesson I introduce the Brand Guide, and then give a short summary and some closing thoughts.

Conclusion
03:44

Get to know me a little bit more!

About Me
03:40