How To Brand Your Business
- 1 hour on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Develop the personal properties of a brand.
- Understand branding in a way that is applicable and transformative to your business.
- Connect with your Target Audience.
- Create well-branded, consistent marketing messages for your brand.
- Define your brand personality.
- Define your brand voice.
- Define your target customer.
- Define your products and services as a solution to your customers' problems.
- And so much more!
- No prior branding knowledge is needed.
- The ability to accept that a logo is not a brand.
- A basic understanding of business.
- Willingness to apply time-tested principles to your business.
A personalized brand is vital for helping companies stand out, connect, and increase loyalty!
- The average American receives 30,000 marketing messages per week!
- Attention spans have never been shorter
- Consumers are overwhelmed with more options than ever
- The speed of innovation means your features and benefits won’t keep you in the lead for long
- Target customers are getting harder to reach
What if you could:
- Harness the power of emotion
- Increase engagement
- Develop meaning
- Generate anticipation
Join Brand Strategist, and Top-Selling Instructor, Everett Bowes, of We Talk Branding, for this in-depth course on developing the human properties of your brand and start connecting today!
- Business Leaders
- Marketing Assistants
- Marketing Consultants
- Startup Founders
The rules for marketing success have changed.
These four pressures, affecting every brand, are requiring companies to reevaluate the way they communicate and present their brands to the marketplace.
“Companies have to wake up to the fact that they are more than a product on a shelf. They're a behavior as well.” (Robert Haas, Levis Strauss)
Your brand is more than the products and services you provide... you are an expected behavior. Consumers value predictability, and this lesson uncovers they keys (and the challenges) to making your brand predictable.
What makes you different from your competition?
This lesson takes a slightly different approach to what is often called your "brand differentiation" or "USP" (Unique Selling Proposition). In this lesson we take a look at a different, and more powerful way to differentiate from your competitive landscape.
Your brand offer is what you sell... it's your products and services.
Unfortunately, most companies try to sell their products and services by highlighting their features, or maybe even their features-and-benefits. There is a better way to reach customers, and this lesson walks you through it!