Build Your Personal Brand in 4 Easy Steps
What you'll learn
- Understand what personal branding is, why it's important and how it applies to your situation.
- Learn all of the many aspects of personal branding.
- Be able to use the DCCM personal branding process to your advantage (Discover, Create, Communicate and Maintain).
In order to compete in the new economy, you need new skills and a new mindset. There is no linear career path anymore and instead you have to be accountable for your own career and take charge of your life. In addition, the internet has changed how we manage our careers and social media has become the preeminent channel to communicate who you are and what you do. Your first impression is no longer a handshake, it's a Google search for your name. What people discover about you online can make or break you and if you don't take control of your online brand, someone else will. Today, everyone is a brand, even you! Those who will be successful will understand the power of personal branding and best leverage it to stand out from the competition and turn their passions into profits.
I created this brand building guide because I wanted you to be one of those successful professionals. This course will show you, from start to finish, how to build a personal brand that you will be proud of and that will enhance your career or your business. These branding fundamentals will help you better compete in an ever changing economy and give you more meaning in all that you do.
Who this course is for:
- Job Seekers
Dan Schawbel is a New York Times bestselling author and the Founder of Millennial Branding. He is the bestselling author of three career books: Back to Human, Promote Yourself and Me 2.0. His new book, Back to Human: How Great Leaders Create Connection in the Age of Isolation, is a Washington Post bestseller and was selected by The Financial Times as the book of the month. Through his companies, he’s conducted dozens of research studies and worked with major brands including American Express, GE, Microsoft, Virgin, IBM, Coca Cola and Oracle. Dan has interviewed over 2,000 of the world’s most successful people, including Warren Buffett, Anthony Bourdain, Jessica Alba, Michael Bloomberg, Chelsea Handler, Colin Powell, Sheryl Sandberg, and Arnold Schwarzenegger. He is the host of “5 Questions with Dan Schawbel”, a podcast where he interviews a variety of world-class humans by asking them 5 questions in less than 15 minutes. In addition, he has written countless articles for Forbes, Fortune, TIME, The Economist, Quartz, The World Economic Forum, The Harvard Business Review, The Guardian, and others that have combined generated over 15 million views. Considered “one of today’s more dynamic young entrepreneurs” by Inc. Magazine, Schawbel has been profiled or quoted in over 2,000 media outlets, such as NBC’s “The Today Show” and “Nightly News”, Fox News’s “Fox & Friends”, MSNBC’s “Your Business,” The Steve Harvey Show, The Wall Street Journal, People Magazine, Wired Magazine, GQ, The Economist, and NPR. He has been recognized on several lists including Inc. Magazine’s “30 Under 30”, Forbes Magazine’s “30 Under 30”, Business Insider’s “40 Under 40”, BusinessWeek’s “20 Entrepreneurs You Should Follow,” and as one of Workforce Magazine’s “Game Changers”.