Communicating to Drive Change - Communication Business Skill
What you'll learn
- Ace media interviews
- Look good on TV
- Formulate media messages
- Answer questions from reporters
- Speak in sound bites
- Communicating to drive change
- Leadership
- Make new changes
Requirements
- You will need to be able to video record yourself with a cell phone or webcam
- A Desire to excel at Communicating to Drive Change
Description
Communicating to Drive Change - The Complete Course
Great Things Happen When Leaders Focus on Communicating to Drive Change
Change is going to happen.
It is inevitable. The questions are: what are you going to do about it? How will you react? How will you turn the new circumstances to your advantage?
Take a change in your job status. You’ve been re-assigned, transferred, promoted, demoted, or the big one: fired. Any of these work changes offers you an opportunity to assess what you are doing and what you really want to explore. Maybe there is an occupation that you’ve always wanted to try but fear popped up? Perhaps you told yourself, “I’m not qualified” or “I don’t have the education, training, or aptitude to be successful.” Maybe but it could be just as likely that you have exactly what it takes to succeed in a new career direction.
Or you might be thinking, I’m going to really shake things up. I’m going to start a new business. Risky? Yes. Potentially rewarding? Absolutely.
This course is about the exciting opportunities that change can present.
or example, the course will teach you how to set small, incremental goals to achieve success.
You will learn how to overcome your resistance to change and how to deal with the objections others may have regarding your new way of doing things.
How do you communicate your changes? If you’re running a business, you’ll need to inform customers about the new direction. The smart business owner will know how to frame the changes in a way that is advantageous to clients and themselves.
Change, even if it’s positive can be a tradeoff. For example, if you get a new position that comes with more money, prestige, and power. Others, including those close to you will see you and your circumstances differently. How do you deal with their feelings?
Any change begins with a decision. The economy has changed. Our customers want something different. The cultural is evolving. There are any number of reasons why people decide that they or their business must change. Decisions are about change. In fact, the Wall Street Journal tells us that we make 35,000 decisions a day. Admittedly, a lot of them are insignificant such as what flavor ice cream would you choose. But some decisions or changes could affect the future of our businesses, our income, even our lives. Major decisions should be made by tapping into a wide variety of resources and perhaps people. This entails being open to opinions, data, analysis that my differ from our beliefs.
Sometimes we think we are embracing change but for how long?
Take the example of self-help books. We read them. We get excited. We think something better is going to happen. And maybe for a few weeks, we do change. Until we don’t. We start to slip back into our old and familiar patterns. Because the old way we know, the new way not so much.
Same goes for diets. I’ve read that the average dieter hangs on to their eating plan for six months. And then they revert back to their old ways. Rarely is it a lifetime commitment.
Some other reasons people resist change:
Many changes are a tradeoff. You think that whatever you’re going to get in life or work: better job, more money, new life partner or spouse. A new line of work entirely. It may come with higher pay but it may entail more hours at the office. Increased responsibilities like having to hire and fire people. The change sounded good in theory, but the reality could be different.
People might be jealous to your good fortune.
How will others react to your change in your status? You got a promotion at work. More money, fancy title, and a better office. And they may say to themselves, why are they getting all this good stuff, and I’m not? You may have to deal with their jealousy and resentment.
Here’s some more of what you’re going to learn in How to Turn Change to Your Advantage:
What if no likes the changes that I’ve made?
How to turn small steps into big changes.
Beware of your blind spots.
How to deal with the changes when you’ve lost your job.
Strategies when dealing with personal changes. Enhance your Business skill and Communication skills today.
Enroll in this Communicating to Drive Change Course Today
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Students enrolled in this course will also receive a second course on how to communicate change via the media.
In this "Personal Media Training" course you will receive personalized training, feedback and coaching from TJ Walker, a leading media training coach to CEOs, Presidents of countries, and Prime Ministers. . This is a chance to get expert coaching from one of the true masters of media training, crisis communication, and reputation management. This course is the next best thing to an in-person training workshop, only much less expensive.
Here is what Udemy students say about this course:
delivers the contents in a very engaging manner with clear and concise vocabulary and presentation. My suggestion would be to enrich the course with more practical examples and to create a story connecting the lectures involved in the course. I recommend this course so professionals who need to come out of their comfort zone and really immerse in self-evaluation to become a better manager and to improve himself as well the people he/she manage/leads." Miroslav Panevski
"Great content and really valuable questions to ask. Made me think a lot about my own company goals and what questions I'm currently not asking myself and my team." David Pride
Plus, there's a money-back guarantee. Sound fair enough?
Enroll today!
Please note: this is an Individualized Coaching course conducted by a real person who is speaking and demonstrating communication skills and Media Training Principles. If you are looking for a course with lots of animation, slides, special effects, slick edits, and robotic voices, this course is not for you.
Who this course is for:
- This course is for anyone who wants to become great at dealing with the media quickly
- Executives
- Political leaders
- Authors
- Experts
- Business executives who wish to communicate to Drive Change
Instructors
- 4.5 Instructor Rating
- 228,658 Reviews
- 2,114,006 Students
- 243 Courses
TJ Walker is a globally acclaimed expert in online education and training, widely regarded as one of the world’s most popular coaches in presentation and personal development skills. An early pioneer in the online education world, Walker first published online courses in 1998. With over 12 million student enrollments in more than 250 courses across 100+ educational platforms, he has established himself as a leading figure in online learning. His unique approach integrates three essential components:
Comprehensive, Real-World Content: Each course is meticulously designed with in-depth, practical insights drawn from Walker’s extensive experience with real-world clients, ensuring relevance and actionable value.
Live Weekly Support: Walker hosts a weekly, hour-long office session in a dedicated student Facebook support group, offering personalized guidance and real-time answers to students' questions.
24/7 AI-Powered Assistance: Walker provides a fully interactive video-based AI clone at TJWalkerAI, available around the clock in over 32 languages, allowing students to receive instant answers and support whenever they need it.
Walker is the founder of Media Training Worldwide and has been conducting media training, public speaking training, and crisis communications workshops since 1984. He has trained Presidents, Prime Ministers, Nobel Peace Prize winners, Super Bowl champions, U.S. Senators, Miss Universe titleholders, and Members of Parliament. Walker’s workshops have spanned six continents and over two dozen countries.
His book, Secrets to Foolproof Presentations, was a USA Today #1 Bestseller as well as a Wall Street Journal and BusinessWeek Bestseller. Walker is also the author of Media Training A-Z and Media Training Success.
As a seasoned media commentator, Walker has made over 1,000 appearances on major networks including CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, HLN, TrueTV, Comedy Central, Sirius, and NPR. In 2009, he set the Guinness World Record for Most Talk Radio Appearances in a 24-hour period. He is also a regular contributor to Forbes and the Reuters Insider Network and has written for the Huffington Post.
A merit scholar and magna cum laude graduate of Duke University, Walker has lectured or conducted training sessions at Yale University, Columbia University, and Princeton University.
What Others Say:
"TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." – Bob Bowdon, Anchor/Reporter, Bloomberg Television
"TJ Walker is the leading media trainer in the world." – Stu Miller, Viacom News Producer
"(TJ Walker's Media Training Worldwide) is the world's leading presentation and media training firm." – Gregg Jarrett, Fox News Channel Anchor
Plus d'un million d'étudiants Udemy se sont inscrits aux cours de TJ Walker!
TJ a créé de nombreux cours à succès Udemy dans les domaines du développement personnel, de la prise de parole en public, des compétences de présentation, de la formation aux médias et des compétences en communication.
N'hésitez pas à le contacter sur LinkedIn pour plus d'informations sur les ateliers de formation en personne, les séminaires et les discours d'ouverture sur les habitudes et tous les sujets de développement personnel dans lesquels il donne des cours en ligne.
Walker est le fondateur de Media Training Worldwide et organise des ateliers et des séminaires de formation à la prise de parole en public depuis 1984. Walker a formé des présidents de pays, des premiers ministres, des lauréats du prix Nobel de la paix, des lauréats du Super Bowl, des sénateurs américains, des Miss Univers et des membres du Parlement. Il a dirigé des ateliers de présentation et de formation aux médias sur six continents dans plus de deux douzaines de pays.
Son livre, "Secret to Foolproof Presentations", a été l'un des meilleurs vendeurs de USA Today, ainsi qu'un Wall Street Journal et Business Week Bestseller.
Walker est également l'auteur de "Media Training AZ" et "Media Training Success".
La page Facebook de Walker «TJ Walker Speak to Influence» est la page n ° 1 pour des didacticiels vidéo de 7 jours par semaine sur la façon d'être un meilleur orateur et communicateur.
En 2009, Walker a établi le Livre Guinness des records du monde pour la plupart des apparitions à la radio Talk sur une période de 24 heures.
Walker a également été président de la National Speakers Association, New York.
Walker était un chercheur d'excellence à l'Université Duke où il a obtenu son diplôme magna cum laude.
Ce que disent les autres:
«Le dévouement résolu de TJ Walker à la présentation a fait de lui l'expert n ° 1 pour les cadres à la recherche de conseils pour parler au public et aux médias.» Bob Bowdon, présentateur / journaliste, Bloomberg Television
«TJ Walker est le principal formateur média au monde.» Stu Miller, producteur de Viacom News
(Formation aux médias de TJ Walker dans le monde) «La plus grande entreprise de présentation et de formation aux médias au monde.» Gregg Jarrett, présentateur de Fox News Channel
- 4.4 Instructor Rating
- 132,261 Reviews
- 1,715,065 Students
- 290 Courses
Media Training Worldwide Digital is a full-service online training firm specializing in video on-demand courses. We publish courses on all aspects of technology, business, personal development, communications, and the arts. Our top instructors include Best-selling experts such as Clarian North and TJ Walker. Media Training Worldwide Digital partners with the foremost experts in the world in order to deliver high-quality video-based learning experiences to students.
- 4.4 Instructor Rating
- 3,758 Reviews
- 189,500 Students
- 16 Courses
Bob Berkowitz invested his passion for effective, powerful, and persuasive communications to build a storied career in media. He was a White House correspondent for CNN, a reporter for ABC News, the “Today” show and a talk show host for CNBC.
Today, Bob is a top sales trainer serving clients around the world.
He helps clients create compelling product messages, memorable stories, and the ability to tap into the thinking and emotions of prospective clients.