8 Steps To Building Your Conscious Personal Brand
What you'll learn
- Gain a full understanding of how you are perceived (your reputation) and the necessary tools and insights to build and manage your impact and relationships with all of your stakeholders.
- Fully understand what it is that is deeply, authentically compelling about you to your target markets and audience (all stakeholders), and how to deliver consistently and effect change online, offline and in person.
- (Re)connect to your purpose, values and passions and take responsibility for causing the effects you desire – elevating your confidence in the value you deliver.
- And above all, elevate your presence, impact and confidence for greater success!
- A desire and determination to build your brand and to reap the benefits.
We all have a personal brand, whether we're managing it or not. Your personal brand is all about how other people perceive you, which results in your reputation. And this has a direct and measurable effect on your ability to be successful in business and in life.
Join international Conscious Leadership Coach and ex-headhunter, Louise Mowbray, who guides you through a step-by-step process to elevate your self-confidence and presence, make the right impact and feel in control of where you are going.
This is for you if you are: going through a career challenge or change, are stakeholder facing, in a leadership role, a business owner or entrepreneur or simply want to get (re)connected to your purpose and passion in business.
The powerful benefits of building your brand are:
You get to be authentic – no more pretending to be something you’re not. Gain vital self-knowledge to be the very best you can possibly be in any given situation and be true to yourself.
Building your brand is all about self-awareness and self-mastery. Gain a real understanding of what motivates you, your true purpose and what drives you. Play into all of this from a place of passion and flow, which is a wonderfully energetic place to be.
Understand your strengths, blind spots and your true values, which makes decisions about your career so much easier. Once you are fully aware of what suits and serves you, you will make better, smarter choices for yourself.
Your self-confidence soars. When you know you have something of real value to deliver and what is really compelling about you, your self-esteem steps up and gets a brilliant, permanent boost. You also discover what you need to work on and take control of the impact you are having.
Instantly raise your credibility with your target markets, audience and all of your stakeholders. Become conscious of delivering consistently through your actions and behaviours. This builds trust in you and what you do. And trust is so very important.
Learn to showcase what you do well and differentiate yourself. No one trusts a generalist – we can’t be all things to all people! Build your career on your unique talents and experiences and people will start to seek you out for what you do best.
Identify and focus your energy on those people and entities in your business life who count today and going forward. Understanding your stakeholders’ needs puts you in the driving seat and you make smart decisions about what you deliver to whom.
Master the art of delivering real value to others across a number of platforms – in person, online and offline. Personal brand is not just about an online presence - there are many smart ways to appeal to your target markets in an appropriate way.
Titled The Wild Card, this video-based course is designed to walk you through a practical step-by-step process in developing your Personal Brand. The Wild Card was originally commissioned by Durham Business School in the UK and is designed and delivered by Louise Mowbray, the International Coach, Advisor, Facilitator, Speaker and Founder of Mowbray by Design.
This course delivers 8 lectures of around ten minutes each. Take this course in your own time and at your own pace - watch a video lecture and do the practical exercises to help you to embed what you have learned before you move onto the next.
Once you have completed this course, and if you are in a leadership role or managing a team or organisation, move onto the second course in this series – Build Your Leadership Brand For Success – Module 2 where Louise covers Leadership Brand, Team Brand and Corporate Leadership Brand.
Who this course is for:
- Anyone who is looking for a practical, down-to-earth step-by-step approach in building your personal brand for greater success.
Louise is the owner of Mowbray by Design, the Conscious Leadership Consultancy and Producer of The Wild Card – the video-based tutorial on building Personal, Leadership, Team and Corporate Leadership Brand, originally commissioned by Durham Business School in the UK.
She is internationally recognised as a thought leader in developing conscious leaders driving conscious business in today's world of work.
Louise is a regular performer in the media and her work has been featured in the Financial Times, The Times, The Sunday Times, The Independent, GQ and on ITV, BBC, SATV, Summit TV, various radio stations and other print and digital media platforms worldwide.
She is a qualified ICF and Consciousness Coach®, Advisor, Facilitator, Professional Speaker and is a visiting lecturer at a number of business schools and other learning institutions.
Louise is also a member of the Grey Swan Guild, the think tank and do tank, connecting the dots and making sense of what's going on in the world.
Connect with Louise on LinkedIn.