Personal Branding Ultimate Course: Skyrocket your Authority

Take control of how people perceive you with a powerful Personal Brand. Stand out as a respected expert in your field.
Rating: 4.8 out of 5 (35 ratings)
921 students
1hr 44min of on-demand video
English [Auto]

Understand what makes you unique and differentiate from the competition.
Build authority in your domain and position yourself as a knowledgeable expert.
Generate income from your personal brand. Let your authority work for you.
Develop the ability to influence people and have a positive impact on your community.
Communicate your strengths and qualities with confidence.
Create a powerful Personal Brand that will skyrocket your career.
Refine your Front Stage as a professional.
Inspire confidence and win the trust of any client in seconds.


  • The ability to use popular social media platforms, like Instagram or LinkedIn.


The labour market has gone crazy. Business competition is increasing dramatically. Advertising strategies are becoming more aggressive each day.

In a hyper competitive world, self-branding became a mandatory condition for success.


A good definition of Personal Branding is that it is “the conscious and intentional effort to influence the public perception of an individual”. 

And this is exactly why it is crucial to cultivate your Personal Brand: because your qualities need to be known and appreciated.

You want to be able to influence the public perception of yourself, increase your visibility, strengthen your crediblity, position yourself as an authority, and generate income from your personal brand.


In this complete course, Alessandro Principe will guide you through all the steps involved in designing, building and maintaining an effective Personal Brand - the ultimate solution for taking control of your public image and dominating the market. 

All topics are discussed in depth, with concrete examples and exercies, plus free ressources and real-life advice that can be applied immediately to your activity. 


After the completion of this course, you will be able to: 


  1. Clearly define your core values and your mission. Find the unique forces that make you irreplaceable.

  2. Enhance your visibility and your persuation skills.

  3. Define clear goals for your Personal Branding strategy.

  4. Cultivate and strengthen your credibility and authority as a professional.

  5. Understand the needs of your customers and create a Buyer Persona.

  6. Shape your image the way you want to be perceived by your clients.

  7. Prepare a Content Strategy and a Content Calendar for your social media.

  8. Position yourself as an expert in your domain.


You already are a great person and have a unique combination of skills and experiences that make you the best in what you do. 
With the help of this course, you will tell the world about it, extend your network, grow your reputation and stand out in your professional circle as a great human being and a respected professional. 

Who this course is for:

  • Professionals willing to grow their online presence and influence.
  • Employees who want to generate more career opportunities.
  • Entrepreneurs in need to increase awareness about their products and services.
  • Business owners looking to perfect the perception of their Brand.
  • Social Media Influencers who want to take full control of their content strategy.
  • Students and fresh graduates who want to jump start their career.


Top-rated Personal Development Expert, Film Author
Alessandro Principe
  • 4.8 Instructor Rating
  • 71 Reviews
  • 1,859 Students
  • 2 Courses

Alessandro has taught communication and media to more than 5000 students over the last 15 years, having been a mentor to just as many generations of young professionals at the beginning of their careers. 


His teaching style focuses on building independence early in the learning process, and encouraging creativity, so that the acquired skills can quickly be applied to real-life situations. 


Aside from his work as a professor, Alessandro frequently animates teambuilding, motivation and media training workshops for business schools and multinational groups in France and Italy, such as TF1, Société Générale, ESCP Business School, JC Decaux, Auchan, Technicolor and many more. 


He is the founder and CEO of Festinatio Films, an international creative film and media production company operating in France, Italy and Spain. 


He believes in beauty, ethics, generosity and politeness, as a catalyst for making the world a finer, more educated place. 


Alessandro's lifelong passion about teaching along with his attention to detail and clarity of information are a guarantee of the quality of his pedagogy. 


He lives, teaches and creates in Paris (France), Moscow (Russia) and Bologna (Italy). 


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