5 Steps to Build & Manage Your Personal Brand Platform.
4.5 (8 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,245 students enrolled

5 Steps to Build & Manage Your Personal Brand Platform.

Develop a clarity & confidence to build & communicate your brand from planning to the execution of your designs.
4.5 (8 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,245 students enrolled
Created by Nour Tarzi
Last updated 11/2016
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 2 articles
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Branding Strategy
  • Branding Statment
  • 30 years Life Plan
  • Comunication Strategy
  • Design your logo
  • Design your Business Card
  • Brochure Design
  • Website Design
  • Pen and Paper

Ever dreamt of the perfect life? Perfect job? Family? We all have! It's not wrong to dream, but it is wrong to let your dreams slip away simply because you don't know how to make it a reality! This course will show you all the little details that help you reach any goal you set, step by step. Branding is a key component to success! Some of the topics discussed in this course are how to control the way people preserve you as a person and as a professional, how to use Social Media to stand out rather than blend in, sell your ideas the correct way, communicate with others using the ideal vocabulary, personal and professional etiquette, developing your website to bring your story to live, what you stand for and many more. 

Who this course is for:
  • CEO
  • Start Ups
  • Mangers
Course content
Expand all 23 lectures 02:56:31
+ Introduction
1 lecture 01:48

Welcome to 5 Steps to Build & Manage Your Personal Brand Platform! This video introduces our viewers to the concept of branding and what you'll be learning in this course. 

Preview 01:48
+ What is Branding
2 lectures 06:28

As the founder of Amazon, Jeff Bezons, says "Branding is what people say about you when you're not in the room." What is Branding? Here's an idea!

What is Branding
+ Step One in Branding
3 lectures 14:21

Step 1: Defining who you are! Use the attached worksheet to personalize the experience and start with the most important aspect of branding, you!

Preview 11:13

Based on your answers from the attached worksheet in the previous video, in this lecture I help you put your positioning statement together. Don't forget to have fun!

Positioning Statement

Here you can find a few samples of positioning statements to help perfect yours.

Positioning Statement Example
Step One in Branding
1 question
+ Step Two in Branding Process
1 lecture 07:41

Step 2: Set your goals! A fun exercise to dream and make your dreams realistic goals. Use the attached form to help you with this transition.

Set your Goals
+ Step Three in Branding Process
4 lectures 22:52

Step 3: Communication! Now that you defined who you are and turned dreams into goals, it's time to strategically communicate your brand. 

Strategic planning to position and communicate your brand.

Strategy, Strategy, Strategy! Use the attached template to define your message, the right words to use to sell your story and how to communicate it.

Communication Strategy

How to plan to present yourself politely and professionally, and the importance of business etiquette. This is a very important part in branding yourself! 

Business Etiquette

It's very important to present yourself correctly not only in the professional world, but in the social world as well! Learn how to separate between business and social yet maintain your personal branding.

Social Etiquette
+ Step Four in Branding (Execution)
9 lectures 01:45:58

Step 4: Execution! Now that you've defined who you are, what you want to achieve, how to achieve them and how to do it properly; it's time to execute your plan! 

Preview 01:26

Before you begin designing your marketing material, it's important to be able to distinguish between a good design from a bad one. The little things in design that makes all the difference in the world!

Understanding Design Concept

In this lecture I go over the concept of design softwares and give you a brief idea about the design process. Adobe Creative Cloud Design Software is one of the best design softwares that I use to describe the process.

Introduction to Design Softwares

Here I talk about how to get stunning stock images, great photography and templates. When to use a stock photo and how to get it legally and when to hire a photographer to take personal photos.

Photography, Stock Images, Templates

In this lecture I walk you through a sample online printing company and how to design and print your business cards. 

Online Design and Print

Now that you know what design you want, you have your pictures and copyrights ready; next step is to put it all together and create your website!  

Build a website with Wix

Building a website made easy! I reference to squarespace to walk you through everything you need and what to look for to start building your website.

Website Design, Squarespace

For a more professional and personalized website design, Wordpress is a great option! You can see what I use for my website and recommendations for plugins, templates and many more.

website design, Wordpress

All your marketing material is designed, printed and created; now it's time to advertise it! Here I discuss the benefits and how to promote your brand on Social Media such as Facebook, Instagram, Twitter, Google+, Pinterest, LinkedIn and how to maintain them. 

Social Media
3 questions
+ Recommended Books
3 lectures 17:22

"How to think like Leonardo DiVinci" is an amazing book that I highly recommend to read! Simply because it doesn't only tell you the history of this genius, but also how to become a genius like DiVinci. 

How to think like Leonardo DiVinci

"The Presentation Secrets of Steve Jobs" is another book that I highly recommend to read if you want to present yourself in the best way possible. Who best to learn from about presenting yourself than the one and only Steve Jobs! 

How to present like Steve Jobs

You made it!! You now have the secrets to making your dreams come true! I thank you for taking this course and look forward to hearing from you. Please feel free to email me for any questions! 

Preview 00:51