Personal Branding MasterClass: Build a Brand called You

Name: Personal Branding MasterClass: Build a Brand called You
Rating: 4.1 (40 reviews)

Personal Branding: Build an authentic personal brand to reach your career and / or business goals in a Brand You World.

Created byOana Radu - Personal Branding

Last updated 10/2018

English

English [Auto],

What you'll learn

You'll get to know yourself better (strengths, points to improve, values, personality traits, etc.)
You will build a genuine personal brand, correctly perceived by those around you and in line with your true self.
You will learn everything you need to know in order to make a well-done brand communication plan (online and offline).
Provide a framework for personal and professional growth and development.
Ensure you project an authentic Personal Brand in your chosen marketplace.
Become the head marketer for the brand called You.

Course content

6 sections • 22 lectures • 2h 23m total length

Introduction2:36
Learn to build your personal brand to grow your career, expand your network, and create authentic relationships using a simple five-step method.
Find out What You Will Learn in This Course5:17
Explore a five-step approach to building a personal brand by knowing yourself, defining values, essence, and personality, then align vision, audience, and promise through storytelling and planning.
Why You Should Build a Personal Brand: Benefits.5:25
Learn to build a personal brand that reveals your strengths, values, and unique story, enabling authentic relationships, career growth, a wider network, and opportunities in a changing marketplace.
What is a Brand?3:30
Explore how branding evolved from trademark and functionality to giving products personality, stories, and emotions, using unique selling propositions to shape perceptions in customers' minds and hearts.
What is a Personal Brand? Examples.7:40
Define personal branding as the perception you create in others, using clarity, consistency, differentiation, and reinvention, with examples like Madonna, Jobs, and Bono.

Know Yourself to Grow Yourself: Your Character6:00
Know your unique character by answering reflection questions about who you are, the words that define you, and the emotions you evoke, then express personality with energy, humor, and goodwill.
Know Yourself to Grow Yourself: Your Strenghts5:58
Explore your strengths and transferable skills by answering core questions about what you do gladly without pay, and how you communicate at your best to grow your personal brand.
Know Yourself to Grow Yourself: Your Weaknesses7:16
Know yourself to grow yourself: identify your weaknesses, what drains energy, and where your actions lack alignment with who you are; reflect and discuss with trusted people.
Your Brand Values.9:16
Identify your brand values by aligning with universal human values, select three core traits, and connect them to authentic community guidance for your personal brand.
Your Brand Essence4:26
Explore how brand essence hinges on feelings and emotions, shaping customers' experiences. Select your top three emotions from the provided list and apply them to your brand.
Your Brand Personality5:48
Define your brand personality with an authentic 'I am' statement to attract customers through sincerity, excitement, confidence, sophistication, and rigidness, building authentic relationships.

Your Brand Vision - The WHY5:25
Identify your brand vision or why as your desired future, anchored in your values and strengths. Use an imagination exercise—envision your 80th anniversary and three speakers praising you—to crystallize purpose.
Define your Target Audience8:48
Define your target audience by crafting a single persona that outlines needs, values, interests, and media habits to tailor your personal branding strategy.
Define Your ‘Brand Promise’ – the WHAT10:07
Create a simple, memorable brand promise that embodies your brand vision and values, not a mission statement, and guarantees a consistent value, emotion, or experience in every customer interaction.
Build your Brand Architecture3:12
Assemble your brand architecture by combining your brand promise, values, essence, and personality around a brand vision, then write down and build your own brand.
Visualize yourself in the desired future9:20
Visualize your future in three steps: imagine a detailed movie of you succeeding, relive it with feelings, and embed the scene into your body to boost motivation and performance.

Where are you? Identify what’s the Perception on Your Brand.6:41
Identify your current brand perception by comparing your intended image with others’ views, then close the gap using survey monkey 360 feedback and a four-area window.
The Gap between your Brand Architecture and the Perception on Your Brand9:19
Identify gaps between your brand architecture and audience perception by analyzing survey feedback, embracing authenticity, and focusing on two to three strategic areas to move the needle.

Build Your Story7:20
Develop your brand by aligning your brand architecture with an authentic, resonant story, using storytelling and a communication plan to move the needle through perception toward your vision and why.
Build Your Brand Communication Plan8:03
Develop a complete personal branding communication plan by defining your brand architecture, personal story, and target audience, and choosing consistent online and offline channels with clear messaging.

Follow the 3 Cs of Branding. Try. Fail. Learn. Repeat.10:19
Engage your audience around your personal brand by maintaining consistency across channels, creating authentic, emotion-driven interactions, and hosting campaigns that foster community and ongoing feedback.
Congratulations, you're ready!1:40
Celebrate finishing the personal branding masterclass by building your brand, crafting your communication plan, and telling your own story, with ongoing support to share your progress.

Requirements

No prior knowledge is needed.

Description

This Personal Branding MasterClass helps you identify your strengths and develop the qualities that recommend you. On one hand it teaches you to communicate these strengths effectively and turn them into key messages; on the other hand, it shows you how to use them as unique competitive advantages for your career or business - in short, to differentiate what you have to offer professionally.

The course is right for you if:

You are at the beginning of your career or wish a change and want to promote yourself either in the company where you are working or among the potential employers.
You want to know more about how to promote yourself in the field you are already active in, to get more customers or to become more familiar with your community (business or career).
You are an entrepreneur, and a strong personal brand can help you promote your business.
You work or want to start a career in areas such as Life / Business / Corporate Coaching, Training, Vocational Counseling, Personal Development Counseling, Leaderhsip, etc.

Benefits

The benefits of the Personal Branding MasterClass course translate into building an authentic personal brand and creating an online and offline communication plan that takes you to the next professional level: whether we are talking about position consolidation or an update or a step forward in a new direction. It's not a "successful" prefabricated recipes, but an authentic assessment and transformation.

What you will learn in the course:

The brand and the elements of a brand
Defining your personal brand
Strengths, points of improvement, values, personality traits, brand promise.
Personal Brand Architecture
Communication plan for your personal brand
Channels for online and offline communication
Monitoring your personal brand

You will work on your own personal branding plan, ready to be implemented when you complete this course. Branding exists at all levels of personal and professional life, whether we are trying to promote ourselves in a particular sector, trying to sell a service or product, trying to get a job, trying to convince our audience or wanting success in interpersonal relationships. Personal Branding is a process of developing personal reputation with the goal of gaining notoriety for a person, being known for certain skills, having competitive advantages, differentiating and becoming memorable for specific features.

Without realizing, we are Brands. It only takes a simple interaction with a person for labeling.

★★★★★ " Inspiring, while searching for a new mindset on my new career opportunities... Great key messages, structured ideas and wording that opened new perspectives on my approach. Self-confidence! " - Cornel CRISAN

★★★★★ " Very good match, helps me develop on both personal and professional life. contains useful information with clear, understandable examples from real life. I definitely recommend the course" - Andrei Serbanescu

★★★★★ " Very well structured course, information is well presented and will be easy to implement in real life. Totally recommend this course which offers great insights into personal branding. " - Dragos Mihai

★★★★★ " I think it's a great course to take if Personal Branding is a new subject for you, as it was for me (I was just curious about it). I'd recommend it for the quality content, clear explanations, and real-life examples, nice and friendly teacher, warm atmosphere. I like the concept of building the personal brand based on who I really am, instead of trying to create an improved but partially fake image." - Tracy Eisenberg

Personal branding is a powerful and very important tool because it sends a direct, clear and relevant message about you and / or what you have to offer. A strong and authentic personal branding helps you get to know your strengths, differentiate you and position you as an expert on your niche. In a busy and very agitated world, personal branding helps you discover your qualities through your own personality and reach your career and / or business goals.

We will discover together what makes you UNIQUE and many more within the Personal Branding course.

The Personal Branding course does not address only to the entrepreneurs or managers, but to all those who feel the growing competition in the today context, which is in a constant change. Because it is about a more clear definition of the personal and professional position, it's definitely very useful to all those who are at a crossroads in the career, a moment that inevitably appears on the path of professional development.

(The course contains practical exercises)

Who this course is for:

Students
Employees
Managers, all levels
Freelancers
Entrepreneurs
Anyone who wants to build a personal brand or interested in personal development.

Personal Branding MasterClass: Build a Brand called You

What you'll learn

Explore related topics

Course content

INTRODUCTION5 lectures • 24min

WHO ARE YOU?6 lectures • 39min

WHERE DO YOU WANT TO BE?5 lectures • 37min

WHERE ARE YOU?2 lectures • 16min

HOW DO YOU GET THERE?2 lectures • 15min

HOW DO YOU REMAIN THERE?2 lectures • 12min

Requirements

Description

Who this course is for: